
Electronic Arts, the video game company that developed “The Sims,” plans to release a version of its game for Facebook. The original game, which has players direct the virtual life and activities of a “sim,” sold 140 million copies. READ MORE


Electronic Arts, the video game company that developed “The Sims,” plans to release a version of its game for Facebook. The original game, which has players direct the virtual life and activities of a “sim,” sold 140 million copies. READ MORE

According to PayPal, in excess of 12 million users are shelling out for games on Facebook each month. With the social networking site estimating users at 750 million, that means that only 1.6 percent of Facebook users pay for games. That may not seem like a large demographic, but it has been enough to generate hundreds of millions of dollars for game developers like Zynga. READ MORE

The Securities and Exchange Commission has begun to scrutinize the inventive accounting methods daily deals site Groupon used to tabulate earnings for its IPO filing. The method Groupon employed leaves out expenses like marketing costs, a source familiar with the SEC’s questions told reporters. READ MORE

After effectively being blocked from Chinese consumers, social gaming company Zynga finally released its first game in the country on Tuesday, an adaptation of the popular game CityVille called Zynga City. Since games through Facebook cannot be played because the social network is banned in the country, Zynga City is played through the leading Chinese Internet service company Tencent. READ MORE

Many people skip over reading a company’s privacy policy, but users might be more inclined to take a look at Zynga’s. To better educate its customers on the company’s procedures for managing customer data, social gaming giant Zynga gamified its privacy policy, creating a brand-new game called PrivacyVille. READ MORE

With more than 281 million monthly active users, Zynga depends heavily on cloud computing infrastructure to operate its online games like FarmVille and Empires & Allies. Throughout its four-year history, the social gaming company relied heavily on Amazon Web Services to provide the infrastructure for its server-based games, but with Zynga ready to go public, the company has announced it will build its own data centers, according to VentureBeat. READ MORE
With several tech companies already having gone public and more companies planning to do so in the next six months, 2011 may just go down as the year of the tech IPO writes Leena Rao for TechCrunch, who summarizes what’s happened so far and what to expect going forward. READ MORE

Game developer Zynga, responsible for popular titles Farmville, Cityville, and Words With Friends, filed to raise up to $1 billion in an initial public offering, according to SEC documents. The company’s popularity is undeniable–Zynga counts 60 million daily active users spending a total of 2 billion minutes per day playing its various games–though popularity and profitability do not necessarily go hand-in-hand. READ MORE

Many still haven’t accessed Google+ for the first time, but the company is apparently hiding even more features for its new social network. A closer examination of Google+’s code reveals a number of mentions to “Google Games” and “Google Questions,” according to Engadget. READ MORE
In a mere 25 days since its launch, Zynga’s social combat strategy game Empires & Allies has officially surpassed the company’s hit game FarmVille, making it one of the fastest-growing games in history. The game attracted more than 39 million users in this brief time span, compared to FarmVille, which has 38.8 million active users. READ MORE