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New Technologies to Thwart Laptop Theft

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The dangers of laptop theft are all over the news. High-profile laptop losses involving Neiman-Marcus, CardSystems Solutions Inc., the U.S. Department of Veterans Affairs, and even the FBI itself illustrate the need for companies to be vigilant in protecting company laptops — and the sensitive company data housed within.   According to the FBI, a laptop is stolen every 53 seconds, and 97 percent of them are never recovered. And, according to Symantec, the computer security software giant, the average laptop — perhaps only a $1,000 machine — contains at least $800,000 worth of data. If that data is classified or proprietary, its worth could increase exponentially. Common sense has become increasingly important — don’t let your laptop out of your sight while commuting or traveling, beware of two-person theft scams in public places, and don’t leave it in plain view while not at your desk. But new technologies for securing and tracking laptops are giving companies a wide range of other security options. And many of them have versions that small- and medium-sized businesses can afford. Here are some of the latest offerings for protecting your company’s laptops: RFID Taken mainstream by Wal-Mart as an inventory-tracking method, radio-frequency identification (RFID) has had applications as a shoplifting/theft deterrent for some time. And as RFID tags continue to fall in price — with tags themselves costing between 50 cents and $10 each — they can now be used as a way to track laptops. Dallas-based Axcess International’s ActiveTag uses a small, long-acting battery to power the durable tag. The tag can trigger alarms or generate text messages and e-mails to alert businesses to a theft. However, the user must remember to activate and deactivate the tag. Tracking and asset recovery tools Computer Security Products’ XTool software suite includes a tracking feature that transmits a signal whenever the laptop connects to the Internet, allowing its location to be tracked if stolen. A one-year subscription for small businesses with less than 50 laptops, which includes encryption capabilities, is $70. Absolute’sLoJack for computers also offers tracking capabilities, along with additional asset recovery services that will work with local law enforcement to get a stolen laptop back. Using an optional data-delete feature, LoJack can delete the contents of a laptop so they don’t fall into the wrong hands. LoJack is available to smaller businesses for about $100 per laptop for a three-year contract, according to Les Jickling, Absolute’s director of corporate marketing. Encryption Although the Microsoft Vista operating system includes encryption technology, a number of vendors offer it as a separate product. The technology makes data virtually indecipherable to all but those with access. These include XTool, Pointsec, and PGP Corp. PGP’s offerings for small- to medium-sized businesses range from a yearly subscription at about $59 per laptop for a company with 500 laptops to a $119-per-laptop perpetual license, according to PGP’s Albert Fong. Biometrics Many new laptops are equipped with bioscanners — fingerprint readers that only let the user open documents. Experts recommend using these scanners — preferably with one’s  thumbprint — along with a password to ensure optimal safety. While these technologies represent exciting possibilities, experts warn that there is no one solution to keeping laptops safe. “There’s no silver bullet,” notes Jimmy Alderson, co-founder of Washington, D.C.-based Intelguardians, an IT security firm. “Users can’t just use one methodology.” Alderson recommends using strong biopasswords and RFID with an alarm system, but suggests some low-tech precautions, too. Specifically, Alderson recommends: Registering laptops with the manufacturer upon purchase, so they can assist if they’re stolen; Physically etching a company name on the laptop, to aid in recovery; and Insuring the laptop — and its contents. Companies such as Safeware will ensure your hardware, while Aon’s Wired for Growth offer liability coverage for lost data. “All of these will help keep your laptop safe,” advises Alderson. “Just don’t put all your eggs in one basket.”

26 Most Fascinating Entrepreneurs: Katrina Markoff

Katrina Markoff Vosges Haut for setting a completely unreasonable goal for her business “Bringing peace to the world through chocolate is a pretty big mantra,” admits Katrina Markoff, the founder of Vosges Haut-Chocolat, a Chicago business with $4.5 million in annual sales. “But it can do that by introducing different cultures and points of view.” To that end, the typical box of Vosges truffles mixes exotic flavors from all over the globe, including Japanese wasabi, Italian taleggio cheese, and Mexican ancho chili. In Markoff’s mind, you can’t help but think about tribal lands in northeast India as you savor her curry-coconut Naga truffle. Markoff, 32, developed her “We are the World” philosophy of chocolate while studying classical cooking at the Cordon Bleu in France and later, when she apprenticed under Spanish chef Ferran Adria, who is celebrated for taking culinary risks. She then spent nine months traveling the world and tasting all manner of foods, from worms to kaffir limes to white poppy seed. Returning to the U.S., she took a job at her uncle’s home-furnishings catalog business to learn about vendor-buyer relationships, photo styling, and copywriting. She opened her first retail shop in Chicago in 1998 with a loan backed by the Small Business Administration, and started selling chocolates at specialty food stores and Neiman Marcus a year later. Today there are Vosges stores in New York City and Las Vegas (Japan is next) and 30 employees on the payroll. And Markoff still maintains that her chocolate can save the world. She credits her mother, who runs a hazardous waste removal company and who taught her to add receipts at an early age, for encouraging her to set audacious goals: “She always said, ‘You just have to do it. There are no limitations.” Stephanie Clifford Martha Stewart, Martha Stewart Omnimedia because she took one for the team Richard Branson, Virgin Group because he’s game for anything. In fact, everything. Michael Dell, Dell Computer for being brilliantly straightforward Jim Sinegal, Costco because who knew a big-box chain could have a generous soul? Diane von Furstenberg, Diane von Furstenberg Studio for staging an elegant comeback Julie Azuma, Different Roads to Learning for offering hope and help to the parents of autistic children Fritz Maytag, Anchor Brewing for setting limits Ray Kurzweil, Kurzweil Technologies and other companies because he is Edison’s rightful heir Craig Newmark, Craigslist for putting the free in free markets Jack Mitchell, Mitchells/Richards because his family business makes an art of customer service Frank Robinson, Robinson Helicopter for whipping an entire industry into shape Mark Melton, Melton Franchise Systems for giving immigrants their shot at the American Dream Michelle Cardinal & Tim O’Leary, Cmedia and Respond2 for rewriting the rules for husband-and-wife teams Mike Lazaridis, Research in Motion because someone had to stand up for all those frustrated engineers Trip Hawkins, Electronics Arts and Digital Chocolate for still scrapping Warren Brown, Cake Love and Love Cafe because only in America will someone quit a secure job as a lawyer to start a bakery Muriel Siebert, Muriel Siebert & Co. for being a notable first with a worthy second act Chuck Porter, Crispin, Porter + Bogusky for verging on reckless Katrina Markoff, Vosges Haut for setting a completely unreasonable goal for her business Barry Steinberg & Craig Sumerel, Direct Tire and Auto Service for showing the power of the peer group Victoria Parham, Virtual Support Services for serving as a mentor to military spouses Tom LaTour, Kimpton Hotels and Restaurants for staying at fleabag hotels so that we don’t have to Mitchell Gold & Bob Williams, Mitchell Gold for creating a true comfort zone Izzy & Coco Tihanyi, Surf Diva for kicking sand in the face of conventional wisdom Tony Lee, Ring Masters for saving 16 jobs, including his own Rueben Martinez, Libreria Martinez Books and Art Galleries for simultaneously building a business and nurturing Latino culture