If you want to win friends and influence people in the Information Age, it’s better to be a dead Prime Minister than to be Malcolm Gladwell. Or such is the case on PeerIndex, a site that seeks to measure the influence one has online. Users enter a Twitter handle on the site’s homepage, and up comes a score between 0 and 100. The median score for a Twitter handle is 19, the company says. Gladwell, best-selling author and staff writer for The New Yorker, ranks in at an above-average 31. A satirical Twitter for Winston Churchill outdoes him for influence, though, scoring a 35. Both Twitter accounts have been inactive since 2009. READ MORE
