Tag Archives: Sprint Nextel Corporation

NFC Space Set to Take Off

Google is mum on an upcoming announcement about its potential NFC offering with Sprint. Near Field Communication technology, (NFC) is a mobile payment system that lets users “wave” their handsets to make purchases or payments. It’s a space that’s begging for, er, change, reports Sam Gustin at Wired. READ MORE »

Google to Launch Mobile Payments

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Wireless carriers and credit card companies have been maneuvering for control of the smartphone-based mobile payment market which everyone agrees will be huge in the U.S. whenever it finally gets going. (It’s already ubiquitous in Japan.) Now Google jumps into the fray with a new mobile payment system. READ MORE »

AT&T and T-Mobile Merger: Late or Never

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The $39 million proposed merger of AT&T and T-Mobile is the deal regulators love to hate, or at least view with extreme suspicion. The U.S. Department of Justice has demanded more information, and New York Attorney General Eric Schneiderman has also promised an investigation. READ MORE »

The Need for Speed: 4G Networks

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Every time Andy Abramson goes to Las Vegas, he rents several 4G USB adapters for himself and his team. Abramson is CEO of communications agency Comunicano and author of the blog Working Anywhere. “I can go just about anywhere in Las Vegas and be connected,” he says. “We supplied 4G modems to clients at the Consumer Electronics Show, and they were able to host demos in hotel suites, on the show floor, and even in coffee shops and restaurants where they were having meetings. I’ve made video calls, voice calls, and even sent files over 4G while in the back seat of taxi cabs. It really helps me stay connected.” At a recent technology show, he adds, he also rented a USB device for his wife, who was along for the trip. “She’s a physician, so this allows her to access patient files through a secure network,” he says. Renting the USB adapters actually saves money, he says. “It’s a big savings over hotel bandwidth, and I can go just about anywhere in Las Vegas and be connected. Plus, not everywhere is a hot spot. This gives you a hot spot wherever you go. Most people I know are cutting the cord and going WiFi or 4G.” Today Las Vegas, tomorrow, the world. The nation’s largest mobile carriers will be rolling out 4G wireless connections to major markets as quickly as they can. Currently, Sprint is the only carrier with 4G already available, though even such large cities as New York don’t have it yet. But Verizon plans to provide 4G coverage in 30 U.S. cities by the end of 2010. And AT&T says it will begin rolling out its own 4G network in 2011. Just how fast is 4G? 4G wireless is up to 10 times faster than the 3G technology currently in widespread use, according to Sprint’s advertising. “Theoretically, it can download up to 100 megabits per second, but that’s in lab testing, not in the real world,” says Soumen Ganguly, principal at Altman Vilandrie & Company. Still, even in the real world, 4G is very noticeably faster than 3G. “If I’m getting mail from my server, with 4G it takes micro-seconds. With 3G, it could take 5 to 10 seconds to download the same email,” Abramson says. In general, he adds, though service providers may claim faster speeds, most 3G transmissions are in the 1 megabyte per second range. “With 4G, I’m getting speeds that are three to four times faster, he reports. Pricing for 4G has thus far been comparable to that for 3G connections, but that may be about to change, Ganguly says. “The way pricing will play out is a wild card. Some carriers have been signaling that with the move to 4G, there will be fewer unlimited data plans, and a move toward tier plans based on levels of usage.” Can your company benefit? Will 4G’s higher speed make a real difference to your company? It might, especially if any of the following applies to you: You’re a very small company with a highly mobile work force. Some companies that fit this description have eliminated land line phones in favor of mobile phones, and now they may do the same with their Internet connection. “It can replace broadband for a very small shop,” Ganguly says. For some small businesses it might make sense to have every laptop enabled with 4G, or to use a card that broadcasts wireless Internet to up to five devices, such as the MiFi or Overdrive, he adds. (Needless to say, this only makes sense if your company’s website and any ebusiness or other essential Web-based functions are hosted elsewhere.) You work in construction or other industries where it’s useful to stream video from field locations. “With live video from a construction site, you can communicate better with a central office and make decisions on the spot,” notes Ron Mudry, CEO of Tower Cloud, a company that is building part of the infrastructure for 3G service. “Another use would be for a real estate agent who could stream video of a property to potential buyers,” he says. Keep in mind, though, that 4G is slower than WiFi, and probably not appropriate for the transfer of large files, such as construction blueprints. You don’t want to be dependent on hotspots. How many times have you tried to log in to a wireless hotspot at a hotel or café, only to find that there’s a structure blocking the signal to your spot. Or that the password you were given doesn’t work. Or that, once you connect, your signal is much slower than you expected because everyone around you is using it as well. “We made sure or clients had the 4G adapters when they went onstage to do demos,” Abramson says. Yes, the hotel or exhibit hall probably can provide a wireless connection. The problem is, it might get overloaded. “Counting on the venue’s bandwidth can be a bad during a big event,” Abramson says. “It’s less reliable because thousands of people are using it.”  

Which Cell Phone Is Smartest for Business?

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Smartphones are big for small business. In fact, many mobile workers now depend on these all-in-one digital Swiss Army Knives that offer support for third-party applications, messaging, Web browsing, GPS navigation, media playback, and photo and video capture. Oh, and they make calls, too. But there are a growing number of different platforms on the market — including BlackBerry, iPhone, Android, Windows Mobile, Palm Pre and others — therefore deciding which one is best for your small or mid-sized business could be an overwhelming endeavor. So we turned to a couple of tech experts to discuss what a mobile worker should look for in a smartphone platform. The basics Smartphones are an increasingly popular choice for business use, but regardless which of which operating system you go with, the handset must meet a few key minimum requirements, says Scott Steinberg, publisher of Digital Trends. “Battery life and wireless coverage are two big ones,” says Steinberg, who is based in Atlanta. “Because of all of its features and integrated wireless radios, smartphones can consume a lot of power, and the last thing you need is to be on the road or at a trade show and there’s only one bar left.” As for coverage areas, which can greatly affect call quality and data speeds, Steinberg suggests to do your research by visiting the websites for carriers — such as Verizon, T-Mobile, AT&T and Sprint — and click on the map that shows coverage areas. “Many people assume the smartphone will work the same everywhere in the U.S., and elsewhere, but this is simply not the case,” he explains. “It’s also not a bad idea to talk to colleagues or friends on that network to hear first-hand about coverage, as the last thing you need is to be on the road and you can’t access your e-mail from client about a cancelled appointment.” Ted Schadler, vice president and principal analyst at Forrester Research, a Cambridge, Mass.-based technology research firm, says before deciding which smartphone to invest in, figure out what applications your business requires and if they’re supported by the platform. “The horizontal app is e-mail, of course, but after that you’ll need to list any other apps you’ll want to run,” says Schadler.  A small or mid-sized business “will also work out the cost per device, how many you need for your staff, the cost of the data plan, and any device management software or mobile middleware you might need.” Consider being device agnostic Schadler, who has just published a report entitled Technology Populism Fuels Mobile Collaboration: When IT Supports Personal Mobile Phones, Mobile Collaboration Ensues, says the trend is moving towards a “bring your own smartphone” practice. In a survey completed by more than 2,300 IT decision-makers in the U.S. and Europe, one in four are now supporting an employee’s personal mobile device — so long as the applications are platform-agnostic and meets the company’s security protocols. The gotta-have-it iPhone from Apple is the “big disruptor” for this paradigm shift, says Schadler. Deciding which smartphone platform to go, however, might be dependent on the industry you’re in, adds Schadler. If you’re in regulated industry — such as health care, pharmaceutical, insurance, or financial services — you might have strict privacy requirements, such as protecting customer data, remote wiping of device if the smartphone is lost or stolen, and so on. “There are many, many different kinds of policies in these industries so you have to be careful about which phones you’re supporting to ensure they meet regulatory compliance,” says Schadler. “If you want managed devices, you really only have one choice, which is BlackBerry,” adds Schadler, “as RIM supports more than 450 policies — but it’ll cost you a license fee per month, per user.” He adds, “Otherwise, Windows Mobile and iPhone are basically free if you’re running Exchange.” Steinberg agrees with Schadler on the additional requirements for any smartphone consideration. Your priorities should be “security and privacy issues must be addressed, support for enterprise-level e-mail, and whether or not you easily sync your data with a PC,” he says. “And depending on what you need, access to the company’s Twitter or Facebook account while on the road might be important or GPS to find your way to a meeting or wireless or on-demand software purchases at an app store.” Pros and cons The following are a few thoughts on each of the major smartphone operating systems: BlackBerry Pros: Reliable, fast and secure “push” e-mail; physical keyboard in most models; good battery life; supports multiple accounts. Cons: Browser not the greatest; App World doesn’t offer great selection or intuitive interface. Windows Mobile Pros: Supported by the broadest range of devices; Outlook and other Windows programs sync smoothly with a PC. Cons: Interface and stability issues; fewer apps than most other smartphones. iPhone Pros: Elegant and intuitive touch interface; more than 65,000 apps in App Store (many of which are free); great consumer device. Cons: No physical keyboard is obstacle for many; battery life trails other smartphones; still no MMS support in U.S. Android Pros: Powerful and versatile open-source operating system; seamless presentation and access of online Google apps; good user-interface. Cons: Not a lot of supported devices or software; Android Market not as intuitive as Apple App Store. Palm webOS Pros: Open-source operating system anyone can develop for; can support multiple apps open at once; offers both physical keyboard and touchscreen. Cons: Unproven for business because newest OS; poor selection of software and only one device (Palm Pre).

Santa Baby, Slip These Gadgets under the Tree

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Santa baby, slip an iTouch under the tree, for me Been an awful tough year, Santa baby, so hurry down the chimney tonight. This holiday season, the little somethings that small business owners are asking Santa to slip under the tree include lightweight notebook computers, next-generation smart phones, HD cameras, and more. With the economy in the doldrums, there’s not a whole lot to celebrate this year and not a whole lot of IT money left to celebrate with. But small business owners who’ve managed to squirrel away a little of their annual computing budget to spend on themselves or their employees before Dec. 31 have a sleigh full of electronic devices to choose from. According to a very informal poll of several dozen small business owners, here are some of the most popular items on their holiday wish lists: Little laptops Sallie Goetsch, a podcast producer at The Podcast Asylum in California, wants a UMPC — an ultra-mobile PC — the latest in lightweight computing. Also known as a tablet PC, netbook or subnotebook, the devices run 13” or smaller, weigh just a couple pounds, have touch screens and/or QWERTY keyboards and come with built ins like GPS and Wi-Fi and a variety of options. Goetsch wants something to take to conferences and events and prefers a UMPC over a smart phone. “I never did learn how to type with my thumbs,” she says. “I’m trying to decide which one, the new HP? The EEE?” Joe Pulizzi, owner of Z Squared Media, a Cleveland, Ohio, content marketing firm and founder of the Junta42 content marketing blog network, wants a mini laptop too. Pulizzi has a 17” Toshiba laptop in his home office, but it’s too big for the road. “Sometimes small is better,” he says. Pulizzi has his eyeona Toshiba Portege with a 12.1” display, built-in fingerprint reader, webcam, digital card reader, and 4 USB ports. Smartphones Linda Musgrove, owner of an Aventura, Fla., trade show consulting firm called Trade Show Teacher, already has a smartphone. But that hasn’t stopped her from lusting after the HTC Touch Pro, Sprint’s Windows Mobile 6.1 smartphone with a slide-out QWERTY keypad, touch screen, expandable memory, 3.2 megapixel camera, Wi-Fi, GPS, and Bluetooth support. The device will do double duty, managing Musgrove’s business and “my crazy family,” she says. Nancy White, owner of Custom Interface, a Bingen, Wash., custom electronics manufacturer, treated herself to an AT&T Tilt smartphone as an early Christmas present. It hasn’t been pure love at first sight — “It takes three screens to get to speed dial” — but she does love the fact that it comes loaded with Microsoft Outlook, “so the interface with my work desktop is fantastic,” she says. Cameras and gadgets When it comes to gadgets, former newspaper photographer Jay Bryant has a soft spot for cameras. This holiday, Bryant, now business development vice president at Live World, a San Jose, Calif., social networking company, has his eye on the Kodak Zi6 Flip Cam in HD. The palm-sized device has a 2.4” screen and weighs 3.8 ounces and has built-in USB port and editing software. “I’m going to try my hand at video blogging,” Bryant says. “And I’m going to start recording some of my presentations to review them afterward to see how I can do better,” Bryant says. Plus, at a suggested retail price of $180, “it’s cheap,” he says. After Andre Preoteasa, IT director at Castle Brands got himself an Apple iPod Touch, he was the most popular guy at the New York City fine spirits distributor. “Everyone in the office is asking to use it. Everybody wants one,” Preoteasa says. “It’s literally a computer in your pocket, and a very posh one.” Reviewers have dubbed the second-generation iPod Touch the iPhone’s baby brother, with many of the same features — music and video player, Safari Web browser, email, iTunes store, etc. — minus the ability to make cell phone calls. Prices run $270 to $400 for models with 8, 16 or 32 GB flash memory. Travis Isaacson, senior director of organizational development at Access Development, a Salt Lake City, affinity marketing business, doesn’t want anything that fancy, just an iPod Classic with 120 GB of memory instead of the old 80 GB model he has now so he can squeeze in more of the business books he downloads from Audible.com. Nov Omana, managing principal at Collective HR Solutions, a San Mateo, Calif. HR industry consultant, doesn’t like it when people sitting next to him at Starbucks or on an airplane peek at his laptop screen. So this holiday his wish list includes a pair of MyVu Shades, eyewear that looks like regular sunglasses but blocks out whatever is showing on a laptop or iPod screen for everyone except the person wearing them. The $199 device, which comes with built-in earbuds, is primarily sold as a way to watch videos in private but Omana thinks it has big potential with business travelers. “The next generation may allow us to just ‘see’ each other in a virtual world or over the net no matter where we are,” he says. John Klebes, business development program manager at Sig Sauer, the Exeter, N.H. gun maker, has his eye on the Livescribe Pulse Smartpen, a $200 digital pen with built in microphone, speaker, display screen and tiny camera. The Smartpen can record notes in written and audio form simultaneously when used with special “digital paper” embedded with microdots. “It sounds like a very useful tool and I wouldn’t turn down one for Christmas,” Klebes says.

Can Outsourcing Better Protect Customer Data?

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“Is it inherently insecure to let someone else handle your own security?” mused an October 2007 report by Forrester Research. Not if a reputable firm can do the job better and for fewer greenbacks than you can, experts say. In today’s marketplace, your company must meet a dizzying number of compliance regulations, with acronyms to match, if you store your customers’ personal or financial information.  Everything from the Payment Card Industry Data Security Standard (PCI DSS) to the Gramm-Leach-Bliley Act (GLBA) to Health Insurance Portability and Accountability Act (HIPAA) requirements. High-profile cases of laptops containing such data being stolen have added to the angst. Meanwhile, many smaller businesses just don’t have the manpower to handle these added security concerns. “You might have someone on-site who can put in a firewall or a VPN [virtual private network] gateway, and then forgets about it,” warns Guy Fardone, chief operating officer and general manager with Wayne, Pa.-based Evolve IP, a managed security and compliance services firm. “So no one is looking at it, and no one is updating it…they never inspect it.” As a result, there is no threat detection and the system is at risk, he says. Does this sound familiar? Providers come in several flavors If it does, hiring a managed security services provider (MSSP) may be the solution. They can step in and install and manage firewalls, VPNs, vulnerability management, Web filtering and anti-spam, security intelligence services, and wireless and mobile functions.  According to the Forrester report, there are several types of these providers, including: Managed services specialists, such as Evolve IP, SecureWorks, and Solutionary; Security product or service vendors, including VeriSign, McAfee, MessageLabs, and Google’s Postini, which offer either security services or products; Telcos and managed services providers, such as Verizon Business, AT&T, and Sprint now offer some of these services. Which type of MSSP should you choose? That, experts say, depends on how extensive your needs are. For example, do you need consulting, hardware, and services, or only some of these? Telcos do not provide compliance consulting, “but if requirement number one for PCI [compliance] is that you need a firewall, you can get one through a telco,” notes Doug Barbin, director of product management with Mountain View, Calif.-based VeriSign. VeriSign, which offers a full range of MSS products and services to enterprise customers, currently services the small business market only through telco partners such as AT&T, Barbin says. Other service vendors may cover specific security needs (for example, MessageLabs offers email protection and archiving services) but not a full range of service. A so-called pure-play MSSP, such as SecureWorks or Evolve IP, can provide a wide range security and compliance systems and consulting, notes Evolve IP’s Fardone. The cost can start at $100/month for a managed firewall and run over $1,000/month for a threat detection service, but is still “cheaper than hiring someone,” he says. Choose wisely and get everything in writing The next big question: whom to choose? “Like choosing a doctor, the customer’s lack of specified knowledge in the field makes trust an essential issue,” the Forrester report notes. Many companies tend to rely on word of mouth. Whomever you choose, make sure the service-level agreement (SLA) you draw up with the company is crystal clear and is done with legal help. This IncTechnology article on avoiding security pitfalls with subcontractors can help. Experts recommend that the SLA includes enforcement rights, consequences, and a policy about how sensitive data will be destroyed after use. After all, a good security agreement with the correct firm can save you time, money — and your bottom line.

Money for Nothing: Audit Your Telco Bills

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Customers often complain about the complexity of their phone plans. Apparently, many of them are so complex that the carriers themselves can’t even keep them straight; especially when it comes to billing. Estimates vary, but the Federal Communications Commission and most independent research groups that monitor the telecom industry agree that conservatively around 30 percent of all bills have errors. Here’s just one way that happens. April 2008 was a bad month for Sprint, as it consolidated two billing systems into one system. It was even worse for the thousands of customers nationwide that got bills wildly off their normal balances, some topping more than $10,000. Sprint spokeswoman, Kathleen Dunleavy, explained to reporters at the time, “The problem stemmed from decimal places misaligned by two places during the consolidation process.”  As bad as that sounds, the good news is that the mistakes were so grandiose and widespread that Sprint’s errors made immediate headlines and were, therefore, immediately corrected. It usually doesn’t happen that way and that’s why many small and mid-sized businesses, are finding it worthwhile to hire an outside telecom expense management consultant to audit their invoices and often overhaul the way the accounts were set up in the first place. “A lot of companies are overpaying by at least five to ten percent based on billing errors alone — like paying for lines that were cancelled and never removed from the account,” says James Browning, a vice president of research at Gartner. $93,000 in savings and counting Mygrant Glass, a wholesale auto glass distributor based in Hayward, Calif., is a third-generation mid-sized business operating nationwide with some 60 locations. The next time a rock flies up off the highway and gives you a starburst crack in your front window, there’s a fair chance Mygrant Glass will be the one to supply you with a new windshield so that you’ll have a clear view of the road again. While their stock and trade auto glass may be as clear as crystal, internally the company has struggled with not-so-clear telecommunication bills. “With 60 locations, Mygrant had over 150 telecom invoices going to accounts payable each month and no one was looking at them,” says Tom Buckle, founder of Mygrotel, a voice and Internet expense management group based in Danbury, Conn. that was hired by Mygrant Glass to take over the bills. Buckle points to his client, Mygrant Glass, as a shining example of what his group can do to save businesses big bucks off those Byzantine bills. “Right off the top, we saved them $60,000 by migrating them from a frame network to a web-based network. Add to that, we immediately recovered $33,000 in mistakes in over billing,” says Buckle. That adds up to $93,000 in immediate savings and that doesn’t include the ongoing savings by hiring someone like Buckle to baby sit those invoices on a regular basis. Some work on commission Buckle’s group, Mygrotel, is atypical in the way they bill their clients. They charge by a more traditional service contract. “Most of these companies work on commission alone. They typically keep 20 percent of the savings they recover,” says Browning. Whether a business owner wants to task out billing oversight to an inside staffer or an outside consultant, both Browning and Buckle suggest taking the following steps to thwart inflated invoicing: Look at the bill. It’s so simple, but it’s the most basic and biggest mistake organizations make. Mygrant Glass is a classic example of how this happens with its 150 invoices going into one accounting department that isn’t equipped to pour over what adds up to hundreds of pages — including thousands of itemized charges — each month. “It’s why more businesses are handing it off to an outside company. They just don’t have the time or expertise to go over them with a fine tooth comb. There are a lot of boutique firms out there doing this. They know what to look for and where to find the mistakes,” says Browning. Switch to Internet protocol (IP). “You’re going to save a lot by just switching from a WAN to IP. It’s one of the first things we did with Mygrant. Simplify the lines,” says Buckle. And when it’s done, businesses should make sure they cancel those old accounts in writing. Be ready to fight back if it takes a few months to get the charges dropped off the bill. Consolidate plans. This usually isn’t a problem with the company phone lines. But more employees are increasingly using their wireless company phones as their main point of contact. “Most small to midsize businesses can save a minimum of 15 percent on its wireless bills if they standardize their plans with one provider and buy in volume,” says Browning. Centralize billing. Whether it’s the accounts receivable department or an outside consultant, no mistakes will be uncovered if they’re buried in an expense report. Set up accounts to bill directly to the company. Telecom expense management When companies hear stories about error rates in billing, it’s not a hard sell to get them to look more closely at their invoices. A harder sell is that perhaps someone on the outside should do it instead. “A lot of small to mid-sizde companies make the mistake of using outside help one time. It needs to be ongoing,” says Browning. Buckle points out just paying the bills are costly, without taking on the responsibility of auditing the fine print. “Some companies pay $20 just to pay an invoice. Someone’s got to open it, approve it and pay it. A lot of companies don’t even know we’re out there. It’s very hard to evangelize what we do,” says Buckle. With immediate savings perhaps as high as in the tens of thousands, once converted very few are likely to lose their faith however.

Wireless War: All-You-Can-Talk Pricing

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How low will they go? Wireless phone companies are in the middle of a price war that’s seen one after another announce a flat rate of $99 a month for unlimited calls inside the United States. Verizon kicked things off in February and AT&T and T-Mobile immediately followed. Soon after, Spring/Nextel rolled out two plans, including an even-cheaper $89 a monthly flat rate for bare bones domestic service. Lower prices are good news for some small companies that couldn’t do business without their mobile phones. But it won’t make a big difference to others whose existing contracts include a shared pool of minutes that averages out to less than $99 a month per employee, according to one telephone industry consultant. Either way, cut-rate unlimited calling plans are a sign of things to come, consultants and small business owners say. Once considered a business luxury, all-you-can-talk wireless voice service is quickly becoming a commodity. As prices drop, wireless carriers are coming up with new services to keep users from jumping ship – and revenues rolling in, sources say. “They won’t keep customers if they focus on the cell phone as just a voice service,” says Anders Mikkelsen, managing director at Berlin Pacific, a New York City consultant that helps small and mid-sized companies pick the right phone plans. “They all have to have a new spin on what mobile is all about. It’s about communications, not just voice.” Same price, different services Though prices are the same, wireless carriers’ $99 a month unlimited calling plans differ slightly in what’s offered: Verizon — Includes unlimited voice, Internet access and Web-based e-mail AT&T — Includes unlimited voice calls T-Mobile — Includes unlimited voice, text messaging and IM Sprint/Nextel — Includes unlimited voice, data, text, email, Internet access, TV and music services and GPS. A stripped down $89 a month plan covers only unlimited voice and text messaging. Tim Bates, with Bates Strategy Group, a Boulder, Colo., technology marketing consultant, recently switched two wireless phones to AT&T’s new $99 a monthly unlimited calling plan. “We live on our phones,” Bates says. “With a predictable bill, long calls and conference calls are not something we need to bill added charges for.” International calls are still an issue, but Bates says he uses Skype, the voice over Internet service, for those. Flat-rate plans increasingly appealing Cheaper rates for unlimited monthly wireless phone calls also sound good to Raza Imam, managing partner of Adaptive Solutions Inc., a five-year-old contract software developer in Chicago. Imam is on his cell phone an hour or two a day talking to a business partner and 15-person development team in Pakistan and to customers around the world. One month a few years back his mobile phone bill hit $900. “That was ugly,” Imam says. “It was a contract negotiation with a client, there was a lot of back and forth. We never want to do that again.” When Imam’s current contract expires this month, he’ll consider moving to one of the new flat rate plans. Which one will depend on what his colleagues want, but whatever it is, it’ll have to include more than basic voice service. “That’s not the end all, be all,” he says. “The value-added services will tip the scale for me.” One new feature that’s caught his eye: T-Mobile’s Hotspot@Home, which for an extra $10 a month lets customers send and receive unlimited calls nationwide over a home Wi-Fi Internet connection. “You can make calls and it doesn’t subtract them from your pool of minutes. That’s an attractive feature for me,” he says.

The Cable Guys Offer IT Services

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A few months ago, Comcast swooped in with an offer some small businesses couldn’t refuse: e-mail, calendaring, and document sharing, all courtesy of Microsoft. Best of all, it’s all free — up to a point, anyway. For small businesses that sign up for Comcast’s broadband service, which starts at $60 a month, those customers get a suite of services called Microsoft Communication Services that are based on Microsoft Exchange Server 2007, Microsoft Office Outlook 2007, and Microsoft SharePoint Services 3.0. Up to eight users, the service is free. Beyond that, the cost is $3.99 or $6.99 per user per month, depending on the services ordered. With the Comcast deal, Microsoft made a pre-emptive strike against Google, whose Web-based Google Apps represents a threat to Microsoft’s software hegemony. The Standard Edition of Google Apps is free, but the company charges $50 per account per year for its Premier Edition. Cable offering up apps Comcast’s goal was obviously to drum up more business from firms with fewer than 20 employees, aka small to mid-sized businesses. As Comcast president Bill Stemper puts it, small and mid-sized businesses “are the heart of the country — law firms, medical offices — these folks that not only have people in all sorts of different locations and in mobile offices, but key partners not in their location.” Stemper adds that people who work in large firms often take for granted that they have an IT department that does the work for them, but small firms often need all the help they can get. In fact, when Comcast made the announcement in November that it planned to offer such Microsoft services, the company positioned itself as the IT department for small businesses. As part of the push, the Philadelphia cable operator hired 750 salespeople and 1,200 technicians to develop business services and pledged to spend $3 billion going after small and mid-sized business customers. Stemper estimates that there are five million small and mid-sized businesses with fewer than 20 employees in the company’s coverage area, which represents a $12 billion to $15 billion market. Telcos getting in on the act Comcast isn’t the only one going after that audience. Competitors on the cable side include Cox Communications and Time Warner Cable as well as telcos like Verizon, AT&T, and Sprint. Incumbent phone companies stand to lose as many as 1.5 million small-business phone lines, according to Insight Research Corp., of Boonton, N.J. Nevertheless, so far no one has tried to match Comcast’s offer. “Comcast is the only one, the only major ISP to be doing this,” says Patti Reali, principal analyst at Gartner Group, of Stamford, Conn. Even so, in a December report, Maribel Lopez, an analyst at Forrester Research, of Cambridge, Mass., says that while Comcast will have to work hard to change the perception that it’s merely a provider of pipes rather than business services, she also recommended that Comcast should go further by adding mobile services to the package and CRM and payroll software packages. Stemper says that for now the company is focusing on e-mail and collaboration tools, which have supplanted security as the “must-have” applications for small and mid-sized businesses. Says Stemper: “We’re always looking to see which new services make sense.”