Many are guilty of hashtag surfing—using trending hashtags to try and get more followers—but Entenmann’s, the popular baked goods company, definitely wiped out hard yesterday. On the heels of Casey Anthony’s controversial murder trial verdict, “#notguilty” instantly became a trending topic on Twitter, and whether it was neglect or an attempt at humor, Entenmann’s social media whiz tweeted, “Who’s #notguilty about eating all the tasty treats they want?!” READ MORE
New research from the University of Pennsylvania shows that people share stories online primarily if they ingite emotions that arouse the nervous system. According to FastCompany’s Kit Eaton, the study has big implications for those trying to get a message shared on a social network. READ MORE
Even though you may have Facebook, Twitter and YouTube presences, blogging executives and elaborate social media monitoring in place, your business may be antisocial, writes Brian Solis for FastCompany. He defines “antisocial” as anything that goes against the laws and customs of society and says popular social media engines are their own distinct societies with unique cultures. READ MORE
From Weinergate to unwanted photo tagging, it’s clear that these days, it’s getting more difficult to manage our online identities and interactions. Google has just launched “Me on the Web” to help with that problem. Users will be able to monitor their web identities across multiple social networking sites and learn how to remove unwanted content in Google search results, says ReadWriteWeb’s Sarah Perez. READ MORE
With summer blockbuster season upon us, Chris Schreiber writing for Mashable suggests four ways brands can emulate the excellent social video advertising campaigns coming out of Hollywood. READ MORE
While LinkedIn might not be as dramatic as Twitter or as ubiquitous as Facebook, FastCompany’s Amber Mac is right–the social network for business has a devoted and active following. Here are her suggestions for which of its features you should try: READ MORE
Conventional wisdom says that all aspects of marketing your business should be the province of the marketing department. But that doesn’t hold in the digital era, says marketing strategist David Rogers. Communication is no longer a one-way street: customers are now talking back via LinkedIn, Facebook, Twitter, and other social spaces. READ MORE
The fact that I score a measly 26 on Klout might be one reason I’m a bit biased against the influence measuring site. OK, I don’t have a score of 77 like David Pogue or a ranking akin to the most influential entrepreneurs, but I influence people–really, I do! I’m just not an overly-active Twitter and Facebook user and that fact can really bring a girl’s numbers down. READ MORE
Monday through Wednesday in New York City TechCrunch is holding its Disrupt Battlefield competition in which hopeful founders and entrepreneurs submit their young, unseen start-up companies for the opportunity to try winning a $50,000 prize while launching in front of an all-star panel made up of innovators, angel investors, venture capitalists and tech influencers. Tuesday featured three Battlefields: Disrupting the Real World, Disrupting the Enterprise and Disrupting Streams and Collaborations. These start-ups made presentations in the Disrupting the Enterprise category: READ MORE
Monday through Wednesday in New York City TechCrunch is holding its Disrupt Battlefield competition in which hopeful founders and entrepreneurs submit their young, unseen start-up companies for the opportunity to try winning the $50,000 prize while launching in front of an all-star panel made up of innovators, angel investors, venture capitalists and tech influencers. Monday featured three Battlefields: Disrupting Commerce, Disrupting Location and Disrupting Search and Discovery. These start-ups made presentations in the Disrupting Location category: READ MORE
