Amid the disastrous recall of millions of its vehicles earlier this year, Toyota faced another PR hurdle after it was accused of paying mommy bloggers to spread positive news about their brand. And so in February 2011, #ToyotaFail was born. At the BlogWorld & New Media Expo Wednesday morning, Shelly Kramer from V3 Integrated Marketing, Lucretia Pruitt from The Social Joint, and Christopher Barger from Voce Connect analyze how Toyota’s preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team in a panel mediated by Anne-Marie Nichols from The Write Spot. READ MORE
