Considering that successful blogging takes a good investment of time and effort, it’s no wonder that a Technorati survey found that 95 percent of blogs are abandoned. According to Shane Snow writing for Mashable, part of the reason for low blog success rates is that most of us have a hard time predicting what kind of return blogging will achieve and measuring the return on investment is difficult, especially if you’re not judging success by ad revenue. Snow suggests three ways to effectively measure your content strategy: READ MORE
