Tag Archives: Sarah Rotman Epps

Europe May Be a Better Venue for Rival iPad Sales

tablet

Apple iPad rivals may have a better chance of succeeding Europe over the United States — that is, if they can cut prices fast enough. According to Forrester, an IT research firm, Apple has a small presence in Europe with 52 stores as opposed to the 238 in the U.S., giving other competitors an advance if they lower prices and improve channel strategy in time. READ MORE »