Earlier this year, popular CRM provider Salesforce, which offers on the cloud everything from marketing automation, a contact database, customer service, social media monitoring and engagement, analytics and forecasting and more, announced an alliance with Intuit. READ MORE
Is owning the right domain name is as important as it was when the world was driven by dot-coms and browsers rather than iPhones and Android devices? It’s a good question, and one asked by FastCompany’s Austin Carr. “If you launch an app today–say, Foursquare, for example–is it necessary to purchase Foursquare.com if the primary use of the service is through the mobile app, which does not require a web address?” he wonders. READ MORE
Docusign, the cloud-based electronic signature platform that has processed more than a half billion pages of legally-binding documents, just released a free version of its eSignature solution in which people can receive five “sends” (documents sent and signed) per month, with no credit card required. DocuSign also now offers its 8 million users integration with social networks, allowing them to sign in with Facebook, LinkedIn, Paypal, and Salesforce. READ MORE
Want to know what customers think about a company? Try Googling the company’s name along with the word “sucks.” Or create a Google alert that will notify you when it’s being mentioned online. Better yet, make use of the scads of social Customer Relationship Management (CRM) analytic tools on the market today that can give detailed insight into consumer sentiment toward a brand depending on specific demographics, suggests Todd Weiss for CIO. READ MORE
