Ramon De Leon doesn’t just want you to eat his pizzas. He wants you to feel guilty eating any other pizza. How does the owner of six Dominos Pizza stores in Chicago develop such customer loyalty? Social media. At the BlogWorld & New Media Expo, De Leon gave an animated presentation on the development of his social media strategy, from his AOL Instant Messenger “Pizza Talk with the Boss” ten years ago to his Twitter hashtag #RamonWOW today. Says Ramon, “I want to take one pizza buying experience and have it multiply across networks.” READ MORE
