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Technology for the Perfect Home Office

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Thanks to technological advancements over the past decade, starting a business in your home or maintaining a telecommuting relationship with an established small or mid-sized business has never been easier. Broadband penetration in the U.S., for example, has made way for “always on” e-mail and Web access in the home, and opened the doors for inexpensive Voice over Internet Protocol (VoIP) calls and videoconferencing via webcams. Here are five essential technologies you need for the modern home office. Reliable broadband Internet Fast and reliable Internet access is one of the most important tools for a productive at-home worker, says Caroline Jones, a senior analyst at Gartner’s Technology & Service Provider Research in the United Kingdom. “The basics here would be secure, fixed broadband access which will give both access to the company network and applications via a VPN [Virtual Private Network], and also provide telephone contact, which is vital,” said Jones. And while the popularity of wireless broadband networks in the home means you can work in more places – and un-tethered from the wall – it could pose as a security threat if not setup properly among telecommuters, advises Jones. “Whilst it would be possible to use a wireless broadband solution, the potential security issues for a worker having relatively unrestricted access to company applications means that it is possible that a company would not support such a solution for someone who could just as easily use fixed access. Laptop with docking station A good quality mobile computer is another essential, but with a few accessories that can turn it into your full-time office computer, such as a full-screen monitor and wireless full-sized keyboard. “It also makes far more sense to use a laptop with docking station and separate monitor, since the laptop can then be taken into the office for any meetings and upgrades necessary, but you also have the benefit of a more user-friendly screen,” Jones says. Paul Edwards, who has co-authored 17 books with his wife, Sarah, including Home-Based Business for Dummies (Wiley), agrees a good computer and high-speed broadband connection is the “heart” of a good home business today. “But whether it’s Windows or Mac, desktop or laptop, or perhaps a combination of the two with a docking station, all boils down to a matter of personal preference and work style” says Edwards. “What we’ve found in one study, for instance, is having an exclusive area in the home works from a tax and organization standpoint” continues Edwards. “But most people are integrators rather than segregators as they disperse their work throughout their home and throughout their day, with no discrete rooms or hours — so for them, a notebook computer works well.” Edwards says mobile computers and wireless communications means you “can now work in the bleachers of a soccer stand, responding to eBay customers, if you like.” This is also possible with today’s smartphones, such as BlackBerrys. Communication tools — phone, e-mail, IM For those who spend a lot of time chatting with customers, clients or colleagues, a headset is a more comfortable (and ergonomic) choice compared to holding a handset up to one’s ear — with your neck. This is especially true for those who like to multitask, such as type on a computer while talking at the same time. Acknowledging many telecommuters have young children, a “mute button on the phone is a good idea, too,” adds Edwards. The outgoing voicemail recording — on a dedicated home office line — should say the company’s name instead of trying to balance both types of calls with one recording. You might opt to forward calls to a cell phone when you step away for a few minutes. On a related note, you should setup a business e-mail address, rather than use a personal one for work, and segregate these messages with custom folders in your e-mail program. Jones says the phone, e-mail and instant messaging (IM) are all vital for a home worker today. ”You need to be able to maintain a ‘presence’ both within your team and to any clients.” “For example, IM can be used very effectively for brainstorming sessions between several colleagues and the results easily captured and sent to all.” Webcam Edwards says webcams are an ideal and inexpensive purchase for face-to-face meetings. For under $50 you can purchase a high-quality and color webcam with a built-in microphone for online video chats, though many choose to disable the integrated mic in favor of a headset, which usually offers better sounding audio (and with less echo). Many popular IM programs — such as AIM, Windows Live/MSN Messenger, Yahoo! Messenger and Skype — all offer a video option along with text and audio chats. Make sure you look professional when conducting online video chats with clients or customers. Yes, you can tell if you haven’t shaved in three days or that you’re wearing a stained t-shirt or baseball cap. Also be aware your messy office might be in plain sight, so clean up ahead of time. Fax, printer, copier Multipurpose home office products — such as an all-in-one printer, scanner, copier, and sometimes a fax machine — can be good space-saving technology. They’re also a more affordable pick as it would cost more to purchase the items individually (same goes for consumables, such as ink and paper). It might also be less hassle for driver installation since it’s only one disc (or download) instead of four, from potentially four different manufacturers. “That said, individual products tend to do a better job on their own, and if one of them goes down they’re not all down,” cautions Edwards. And some tips… When asked to share some at-home productivity tips, Edwards says it’s much easier to organize everything when it’s digital. “Reduce the amount of paper you have — digitize everything you possible can – as it’s easier to organize and search and doesn’t require the same level of maintenance as paper.” For telecommuters, Jones says in order to be productive at home one should have: clear targets and objectives (“they and their boss know exactly what is expected of them and how their productivity is going to be measured”); regular phone contact with colleagues and occasional visits to the office for meetings and training; and access to collaboration tools such as NetMeeting to resolve complex issues and instant messaging for brainstorming. Finally, a word to those whose employees want to telecommute: “Managing remote workers is a real art, and not one to be taken lightly – i.e. without training — since getting it wrong can damage morale and productivity and also cost a company dearly” advises Jones.

The 2001 Inc Web Awards: Winners

The 2001 Inc Web Awards General Excellence Winner All-Outdoors Whitewater Rafting www.aorafting.com First place, Customer Service Second place, ROI Marketing finalist Honorable Mention Nova Cruz Products LLC www.xootr.com First place, Design Third place, Marketing ROI finalist Customer Service First place All-Outdoors Whitewater Rafting www.aorafting.com Second place Cadkey Corp. www.cadkey.com Third place Street Glow Inc. www.streetglow.com Design First place Nova Cruz Products LLC www.xootr.com Second place TidalWire Inc. www.tidalwire.com Third place Mosca www.moscahome.com Management (intranets and extranets*) First place Sunbelt Business Brokers Network Inc. www.sunbeltnetwork.com Second place National Services Group www.nationalservicesgroup.com Third place SLP Capital www.slpcapital.com Marketing First place Merriman Capital Management www.fundadvice.com Second place Earth Treks Inc. www.earthtreksclimbing.com Third place Nova Cruz Products LLC www.xootr.com ROI First place Ipswitch Inc. www.ipswitch.com Second place All-Outdoors Whitewater Rafting www.aorafting.com Third place The Connoisseur.cc Ltd. www.low-carb.com Sole Proprietors First place Limelight www.limelightart.com Second place Somerset Estate Sales www.somerset-estate-sales.com Third place Restaurant Connection Inc. www.restaurantstaffing.com *Management awards are given for Web sites that are password protected, so the URLs are only for the companies’ general sites. How the 2001 Inc Web Awards winners were selected: Earlier this year, 800 small businesses applied online for the 2001 Inc Web Awards. Using an Internet-based judging site, members of the Inc editorial staff screened all applications, eliminating ineligible entries and selecting finalists in six categories: Customer Service, Design, Management (intranets and extranets), Marketing, Return on Investment (ROI), and Sole Proprietors. We then had outside judges (listed on facing page) review the Web sites and submit comments and recommendations. Based on the judges’ input, Inc selected the winners. The Judges Ryan Bernard is president of Wordmark Associates Inc., in Houston, and the author of The Corporate Intranet. Mary E. Boone is the president of Boone Associates, in Norwalk, Conn., and author of Managing Inter@ctively: ExecutingBusiness Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture. Bonny Brown is director of research at Vividence Corp., in San Mateo, Calif. Erik Brynjolfsson is codirector of the Center for eBusiness@MIT at the Sloan School of Management, Massachusetts Institute of Technology, in Cambridge, Mass. Michelle Chambers is the president and founder of New Tilt, in Somerville, Mass. Larry Chase is a New York-based marketing consultant, author of Essential Business Tactics for the Net, and publisher or Web Digest for Marketers in New York City. Steve Crummey is the cofounder and chairman of Intranets.com Inc., in Woburn, Mass. Bill Demas is an executive vice-president of Vividence Corp., in San Mateo, Calif. Paul Edwards is a self-employment consultant and the coauthor of Home-Based Business for Dummies. He is based in Pine Mountain Club, Calif. Martin T. Focazio is the CEO of Martin T. Focazio LLC, in Upper Black Eddy, Pa., and author of The e-Factor. Jeffrey Harkness is the cofounder of Diesel Design in San Francisco and the host of CNet’s monthly Design Talk radio program. John Hartnett is the CEO and president of BlueMissile, in Minneapolis. Randy J. Hinrichs is the group research manager in Learning Sciences and Technology, Microsoft Research, Microsoft Corp., in Redmond, Wash., and the author of Intranets: What’s the Bottom Line? Donna L. Hoffman is a professor of management, director of the electronic commerce concentration, and codirector of the eLab at the Owen Graduate School of Management, Vanderbilt University, in Nashville. Peter Kent is president of Top Floor Publishing, in Lakewood, Colo., and the author of Poor Richard’s Web Site. Michael P. Largey is the executive vice-president of IT Web Solutions Inc., in West Long Branch, N.J. Terri Lonier is the president of Working Solo Inc., a consulting firm in San Francisco, and the author of Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business. Harley Manning is a research director at Forrester Research Inc. in Cambridge, Mass. Jakob Nielsen is a principal at Nielsen Norman Group, in Fremont, Calif., and the author of Designing Web Usability. Richard W. Oliver is a professor of management at Owen Graduate School of Management, Vanderbilt University, in Nashville. Don Peppers and Martha Rogers are founding partners of Peppers and Rogers Group, in Norwalk, Conn., and the coauthors of One to One B2B. Patricia B. Seybold is CEO of Patricia Seybold Group Inc., in Boston, and the author of Customers.com: How to Create A Profitable Business Strategy for the Internet & Beyond and The Customer Revolution. Beerud Sheth is the cofounder and general manager of eLance Inc., in Sunnyvale, Calif. James Slavet is the cofounder of Guru Inc., in San Francisco. Robert Spiegel is the author of The Shoestring Entrepreneur’s Guide to the Best Home-Based Businesses. He lives in Albuquerque. Phil Terry is the CEO of Creative Good Inc., in New York City. Mark C. Thompson is chairman and CEO of Network Public Broadcasting International Inc., in San Francisco, and chairman of Integration Associates Inc., in Mountain View, Calif. Bruce D. Weinberg is an associate professor of marketing and E-commerce at McCallum Graduate School of Business, Bentley College, in Waltham, Mass. Marcia Yudkin is the Boston-based author of Poor Richard’s Web Site Marketing Makeover and other Internet marketing guides. Ron Zemke is the president of Performance Research Associates Inc., in Minneapolis, and coauthor of E-Service: 24 Ways to Keep Your Customers When the Competition is Just a Click Away and other books. The 2001 Inc Web Awards The Best Small-Business Sites in America The 2001 Inc Web Awards: Winners A Web Strategy Runs Through It Traffic Magnets Duh-sign of the Times Home Groan Many Happy Returns Please e-mail your comments to editors@inc.com.

Sites for Singles

Best of the Web Here’s what a panel of seasoned entrepreneurs learned when they reviewed selected Web sites designed to help soloists excel In the age of the Web, no soloist is truly alone. Out on the Internet, we dug up several sites that claimed to deliver information and services to single-person businesses. Among them, we chose to evaluate Guru.com, FreeAgent.com, and Workingsolo.com specifically because they drew a bead on the solo business community, ignoring the larger world of small business. Several sites, including a few we chose not to review — Ants.com, Freelancers.com, BrainBid.com (at press time, still in beta tests), and Elance.com — offered matchmaking help for soloists looking for temporary gigs and companies looking for contractors. We elected to focus on sites that purported to offer expert advice and other resources to visitors who were starting or already running full-fledged, albeit one-person, businesses. To add expert insight to our own, we lined up some soloists to evaluate the sites, including a purveyor of products for lefties, an artist, a corporate-finance consultant, and an online yarn merchant (wool, not shaggy stories). Our panel rated the sites on such criteria as ease of navigation, overall content, and whether they appeared to be an effective means of finding a job or finding a soloist to fill one. Our tour revealed Guru.com and FreeAgent.com to be worthy resources for novices (note the word novices; we’ll come back to it later), particularly because of those sites’ searchable databases of work opportunities and soloists. To deliver on their promises that soloists will find good work there and that managers will find good contractors, these sites are dependent on the number and quality of the visitors they receive. That said, both sites have improved tremendously over the past few months: as their traffic has increased, the quality and volume of their databases have both risen. Furthermore, both sites are good places to pick up insights on taxes, contracts, and all the other ins and out of the solo life. (Guru.com’s Tax and Finance advice section, for instance, is a gem that offers visitors some great tips from expert Rich Hellmold.) Workingsolo.com, despite a decent pedigree, struck almost everyone as a thinly veiled ad for books and consulting services. Back to that novice thing: Our panelists have been in business for themselves for at least 2 years; our most experienced soloist has been an entrepreneur for 30. As a group, they found these three sites sadly lacking in content that would be of value to sophisticated businesspeople; most said the sites might be useful for beginners and wanna-bes. www.guru.com What it offers: Easy access to databases of jobs and contractors; advice columns; and discussion forums on the solo life are the main attractions of this site. What it’s good for: The databases are particularly rich and varied, listing both jobs and contractors in areas ranging from business management and technology to wedding musicians and wellness specialists. Don’t waste your time on: If you’re truly experienced, you won’t find much new information here. What our panel had to say: “It’s a good place for new entrepreneurs to get a handle on what’s required.” Panelists also gave it high marks for the specific advice generated by Guru.com’s tax-and-finance forum. On the downside, one panelist felt the site would benefit from more links having to do with raising money. www.freeagent.com What it offers: FreeAgent.com is the real deal, a rich, well-appointed resource of jobs and soloists. And it supplies a wealth of advice on deciding whether to go solo in the first place. What it’s good for: We liked the site’s handy tools, such as a calculator that helps you project how much money you’ll take home as a soloist; its advice on matters like pricing and taxes; and its well-written articles on concepts like managing creative types. FreeAgent.com also offers business services (tax payment, invoicing, and collections, among others) for a $199 setup fee and monthly charges ranging from $119 to $274. Don’t waste your time on: Finding everything you need here. For instance, the site fell short when it came to providing advice on advertising and marketing. What our panel had to say: Our soloists admitted they would likely revisit the site, but they were not highly confident that the site would land them paid work. www.workingsolo.com What it offers: Created by Terri Lonier, author of several Working Solo books, this site serves up a smattering of useful tidbits, including some decent statistics on the solo life. What it’s good for: A free monthly E-mail newsletter. Don’t waste your time on: Looking for truly objective advice. It’s telling that Lonier’s company, Working Solo Inc., specializes not in helping soloists but rather in helping companies sell to the soloist market. What our panel had to say: One can’t escape the feeling that the site is an infomercial for Lonier’s books and consulting services. And the links to other sites, one reviewer told us, were obvious and tired: “Hey — I already know about SCORE,” he wrote. Information destinations In surfing the Web, we found that some sites geared specifically for the SOHO (small office, home office) market had solo-relevant material. Here are a few interesting destinations that occupy a gray area: more solo than small biz, but not quite pure solo. www.soho.org What it offers: This site has a decent selection of articles and an advocacy page covering developments in the battle for the rights of SOHO workers, such as suggested changes to the federal tax code and bankruptcy-law reform. What it’s good for: How-to articles on areas including marketing, legal, and finance are each followed by links that lead to relevant Web sites. Don’t waste your time on: Trying to find a job here; it provides no databases. What our panel had to say: This site is good for a beginner but too basic for most practitioners. www.icenationwide.com What it offers: A straight-up matchmaking service. Hiring companies pay a fee, but contractors don’t. What it’s good for: Seeking technical contractors or finding techie gigs. Don’t waste your time on: Learning more about the company itself — an “About ICE” listing led only to a form on which visitors could provide feedback by E-mail. What our panelists had to say: They missed the articles and advice the more well-rounded sites provided. But one panelist was intrigued with “spider” technology that promised to harvest job listings from a hiring company’s own Web site and automatically post those listings on Icenationwide.com and other unnamed “partner sites.” The spider weaves its Web for a cool $1,000 a month and offers some discounted fees for longer-term use. www.paulandsarah.com What it offers: Sarah and Paul Edwards, coauthors of numerous self-employment books and a syndicated newspaper column called “Your Home Office,” deliver their folksy empowerment message. What it’s good for: Motivation, inspiration, and cheerleading: a Daily Calendar Message (usually an inspirational paragraph culled from one of the pair’s books) is intended to fire you up for a hard day’s self-employment. Don’t waste your time on: In-depth advice for experienced entrepreneurs. Tips on marketing, taxes, and other topics are useful but meager. What our panelists had to say: “This site appears to be a glorious ad for the authors’ books,” wrote one. Ned Snell is a freelance writer based in Arlington, Va. The Savvy Entrepreneur’s Guide to the Solo Web Would our soloists go back? What is the site good for? Soloists’ quick take www.guru.com “Power for the independent professional” Occasionally, if they had a specific need Training/learning, reference Good for new entrepreneurs; “clearly identifies myriad topics facing entrepreneurs in an evolving marketplace.” www.freeagent.com “A brave new workforce” Occasionally, if they had a specific need Training/learning, applications, one-stop shopping Good mix of basic services. But “all contract jobs I looked at were for on-site only, not remote work.” www.workingsolo.com “Connecting you to the SOHO entrepreneur” Never Training for novices “Promotional blurbs about Terri’s books … very little content of immediate use.” www.soho.org “Small office home office” Never Training/learning, reference “Good for a beginner, but too basic for most experienced practitioners.” www.icenationwide.com “Independent Contractor Exchange” Occasionally, if they had a specific need Reference, getting jobs Too few resources available; shallow content and tools www.paulandsarah.com “The place to be … on your own but not alone” Occasionally, if they had a specific need Training/learning, reference “Visitors thinking about leaving the rat race and going solo will find lots of book references that may aid in making this decision.” Our Panelists Martha Bator, artist Beth Brody, founder, Brody PR Michael Cramer, founder, Adagio Teas Jake Fannin, president, Employment Publishing Mark Hall, marketing consultant Raymond Hutchins, founder and president, SecurityDecals.com Inc. Robert Huebner, product designer, Driveway Safety Mark James, proprietor, 2kdata.com Constance Mazelsky, principal, Constance Mazelsky Communications Elliot McGucken, CEO, Classicals & Jollyroger.com LLC Sue Neiditch Schwartz, owner, YarnXpress.com Roger North, corporate-finance consultant Stever Robbins, founder, VentureCoach.com Inc. Andrea Ross, publisher, Ross Publications Inc. Carolyn Williams, CEO, The Left Hand.com Please e-mail your comments to editors@inc.com.