Tag Archives: Palm Inc.

The News is in the Mail

It’s safe to say the e-mail Inbox has become the ultimate staple of communications of our time. As you develop your online business strategy, consider putting together a newsletter for your business. It is an excellent way to establish a closer relationship with your customers and ensure your brand and products are at the forefront of their minds. Over time, an effective newsletter may create a community of readers who will offer benefits back to your business. You might begin to hear from them about what new products they would like to see, what difficulties they had in using your products, or what tips they have that you can share with other customers. But before you get started, follow these five steps to ensure success. Step One: Set Your Goal E-mail newsletters can serve various purposes. First consider why you want to do one in the first place. Here are a few reasons for starting a newsletter: Spreading the Word. An e-mail newsletter is an excellent way to let existing customers know about products that can complement products they have already purchased from you. Keeping in Touch. Maybe there are customers who have visited your physical retail or online store. They might not want to purchase now, but could be purchasing later. An e-mail newsletter is the perfect way to maintain that relationship so that they follow through and ultimately buy. Customer Goodwill. Another reason for an e-mail newsletter is better customer relations. Get your customers involved with your brand here, by inviting them to send you their real life stories of how they have used your products, or how your service has helped them. Step Two: Know Your Audience Understanding your audience is essential to the success of your newsletter effort. Tailoring your newsletter to your audience’s needs, interests and circumstances will ensure that your goals are met. Maybe your newsletter is called “The 60-plus Vacation Guide.” Your own eyesight is fine, so it can be easy to forget that you are distributing to seniors who might need a slightly (if not significantly) larger font. You could risk your relationship with your audience if you don’t keep such specific needs in mind. Some general questions to ask yourself might include the following: How fast is your audience’s Internet connection? Should the newsletter be full of graphics that will slow the download time? How much time does your audience have to read your newsletter? Do they want a 30-minute read on the train or a 5-minute scroll on their computer screens? Does your audience want just the serious facts, or would they enjoy some light-hearted humor in the newsletter? Step Three: Consider Your Content What you put into your newsletter is critical in determining its success. Let’s look at some newsletters’ decisions on what to include to see what works and what doesn’t. Marketingsherpa.com, a Weblog with daily updates on information for marketers, publishes a newsletter containing two- or three-page case studies. Since Marketingsherpa’s audience wants to get information with rich insight into how to market their products better, a longer read is welcome. Other audiences are looking for smaller bits of information. Daily Candy publishes a daily newsletter with essentially one story or item per day. In this case, it reflects with the name, which implies quick, frequent bits of information. Other newsletters may contain more information, but the newsletter publishers will simply include blurbs about the stories or offers, with each blurb linked to the full articles on a Web site. These newsletters are meant to be quick reads and if you want the entire story you click the Web link to get it. A newsletter I receive from PalmOne is full of graphics and captions on the latest Palm products and accessories and targets those who want to know the latest software or hardware for Palm PDAs its works. (Inc.com newsletters also offer an example of this strategy.) Once you’ve determined what will go into the newsletter, it’s time to pull it together. If you don’t have time to write a newsletter and/or do not know how to get content, you could hire someone to write your newsletter for you. Or you could try one of these approaches (though some of them may still require a bit of legwork on your part): Ask customers to send in relevant articles/stories for publishing. Ask your vendors if they have free content you can use. Tap third-party publishers. Many Web publishers will let you use their content for free, as long as you attribute the source (get permission first). Compile a list of news items or other content, summarize each item, add your own unique perspective and point to the full online article or story. You could purchase content from syndication sources (such as yellowbirx.com or contentfinder.com) or use services like Freesticky.com to get free content. Ask your staff to take turns and volunteer to be “editor of the month.” One last fundamental tip on newsletter content strategy: Keep in mind that the latest version of many e-mail programs can read e-mail in “HTML” format, but some programs can only read e-mail in plain text. An e-mail newsletter delivery service can automatically detect which type of e-mail program a person has and send them the appropriate version. These same services will let your subscribers select whether they would prefer to receive your newsletter in HTML or plain text. Also: You might want to include a link to your site where people can read the latest issue online. Step Four: Plan the Delivery By this point, you’ve determined who your audience is and what content will meet your needs and their needs. Now, how are you going to get it to them? Some businesses have been known to e-mail the newsletter to their reader list from their personal e-mail programs. This method looks unprofessional. Instead, use an e-mail newsletter management service like ConstantContact or Cooleremail which can help you put together your newsletter, provide templates, manage subscribers and send your newsletter to your readers. Many e-mail delivery services are Internet-based “hosted applications,” which means they handle everything for you and the files and delivery mechanism resides outside of your business. But there are other solutions that are computer programs, although these are often complex, less sophisticated and time-intensive. To make your job as easy as possible and for flexibility in accessing the service, use a hosted service and not a computer program unless you really know what you are doing and have specific reasons for doing so. Step Five: Establish Plans for Marketing Once you’ve built your newsletter, the next question will be, to borrow from “Field of Dreams,” how will you get them to come? The easiest way to increase the readership of your newsletters is to let your existing customers know about it. Do not automatically add them, but get their permission. Some other marketing tips include: Mention your newsletter in all your marketing. Use your newsletter as a sales tool. Encourage people to sign up to be an informed consumer. Add a form on your web site inviting sign up. Ask your partners to invite their customers to sign up. Encourage your vendors to recommend that their customers sign up. Everyone in your company, especially your sales team should encourage sign up to the newsletter. With each received business card get permission to add that contact to the newsletter.

Handling Your Handheld

Best of the Web Our CEOs toured Web sites that sell software for personal digital assistants. What they found, what they liked, and what they found lacking When a CEO I know flies cross-country, he looks for bright lights on the ground. Not that he cares about the view. He wants to send and receive E-mail on a wireless Palm VII. With a foldout keyboard on the tray table, he types messages with a simple text editor until a populated area comes within range. Then he does quick uploads and downloads — literally on the fly. When his plane touches down, he can switch the use of his personal digital assistant (PDA) seamlessly from business to pleasure. During the taxicab ride from the airport, he often dials up Moviefone.com and punches in the zip code of his hotel. By the time he arrives at his destination, he knows which movies are playing where and how many minutes he has until show time. “It’s one of the little things I like the most,” says the CEO, who flew 90,000 miles last year alone and has owned five PDAs since he first bought a BOSS, a long-forgotten ancestor of today’s devices, in the late 1980s. “When I show up late in the evening, I don’t need to spend time looking for a movie. I already know what I want to see.” In some cases, when he has just enough time to drop his bags at the hotel before heading to the multiplex, the Palm makes a significant difference. Without it he would be unable to squeeze 100 minutes of entertainment into a 15-hour workday. Some CEOs buy their first PDA when their shoulders get sore. A few months ago, Sharon Middendorf grew tired of lugging a laptop computer wherever she went. The lead singer and songwriter for the New York City­based rock band Motorbaby, Middendorf is also CEO of the eponymous Motorbaby.com. After some early successes, her band was signed to a major record label. But after the deal fell through, she decided to market and promote the group herself. She recently released a new CD, Rush, but her high-velocity core business is licensing her music for films such as Troma Entertainment’s Terror Firmer and television shows like Jack & Jill and Baywatch. “I have to have so much contact information with me all the time,” she says. “When I travel, even when I’m just walking around New York, I need my database.” So Middendorf bought a Handspring Visor and began the process of deciding what software she needed to run her life. It started with contact management, but other applications are migrating slowly from her calendar to her handheld. She still, however, makes appointments on paper. “I prefer to see things on the page and write them down,” she says. The next application? Probably an MP3 player — a module that Handspring conveniently offers as a Visor attachment. Middendorf is one of the nine CEOs who rated Web sites for downloading software for handhelds. The panel included more experienced users than beginners, but the real difference among our CEOs lay in their lifestyles. And that proved to be the crucial difference. It seems that who you are dictates what you download. Our executives visited the sites to report on the lay of the land as well as to download freeware and shareware. We chose six sites that are getting particularly good buzz. Two sister sites, CNET.com and ZDNet.com, are probably better known as news and information sites, but visitors can find a wide range of software and hardware accessories for all kinds of computers, including handhelds, on them. Palm.com, Palmgear.com, and Handango .com are more tightly focused on handheld applications, and each aspires to be a complete, one-stop shop. Tucows.com is all about downloads — for every type of computer, including handhelds. Speaking of downloads, it seems that the men and women of the corner office have indeed mastered them. During our panel’s testing of the following sites, not one reviewer found it necessary to call customer service. And few even had to turn to the Help or FAQ sections — in fact, the favorite response of panelists queried about the sites’ online-help function was “N/A.” But our CEOs did look especially closely at product quality, as well as site reliability, navigation, and all-around ease of ordering. Here’s what they found. Handango.com This was among the most popular sites with our CEOs, though some loved it for the same reasons that others found it superfluous. One exec felt it would be easier to bypass this middleman and go directly to the producer. Others praised the site for keeping up with the rapid changes in wireless products and services and for offering a broad selection of software. Some panelists complained that the site had uninspiring graphics and was slow to download. (One CEO even reported that his browser had crashed in the process.) But overall, most of our Handango visitors said they would go back. ZDNet.com A technology-news site as well as an E-commerce outlet, ZDNet got high marks for ambition and scope. Veteran users returned over and over to browse for software and read the extensive PDA “Tips and FAQs.” Most saw the site as a useful resource for beginners, but one naysayer considered ZDNet “crowded and busy” — he reported suffering from “information overload” during his visit. The CEOs said that ZDNet filled their orders reliably, although two thought that the checkout process was confusing. The site earned kudos as a research tool. The worst things that anyone could say about the site’s huge selection of freeware and shareware were that full versions of the programs weren’t available on the site and that leaving ZDNet to visit manufacturers’ sites was a bit of a hassle. Palm.com Palm won the trust of our panelists simply because it is the official site of manufacturer Palm Inc. Who would know the product better, our CEOs wondered, than the people who make it? “It seems to be PDA central: everything you ever wanted to know about your Palm,” one CEO raved. Sure, the panel found some faults. One reviewer who tried to take some items out of the shopping cart before checkout suffered through a few confusing moments. But overall, panelists liked the site’s clean layout and good prices. (It should be noted that part of Palm’s software section is powered by Palm Gear HQ, the force behind Palmgear.com, reviewed here as well.) CNET.com Like its sister ZDNet, CNET offers news as well as downloads — and the mix proved controversial here as well. “Clear, complete information on each application was the best value of this site,” one enthusiast remarked. Panelists judged CNET as a great place to compare prices, although some complained about the sheer volume of information. One called it a resource for the “information junkie,” even as another warned of overdose, saying it was just too hard to navigate between news and downloads. Still, even he said he would go back: instead of “Just say no,” the consensus seemed to be “Use responsibly.” Tucows.com This site was branded “cartoony” by one serious soul but praised as colorful by others. Although everyone liked the Palm OS selection, some panelists complained that the downloads weren’t available directly on the site. “Almost everything on the site is either shareware, freeware, or demos,” complained one reviewer who wanted to buy full programs without clicking over to manufacturers’ sites. But the most serious criticism concerned other extra clicks. One CEO complained about having to specify the download location that was closest to him geographically before being allowed to search for software; he said that if he hadn’t agreed to evaluate the site, Tucows would have lost his business immediately. When it came to rating ease of ordering, those extra steps cost the otherwise well-received site some points. Palmgear.com Unlike Palm, which received stronger written evaluations than grades, Palmgear was damned with faint praise. In the categories of selection, navigation, and especially value, our panelists gave the site very low marks. The effort required to slog through a confusing selection of products was the determining factor. “Lots of software in inventory, but it is difficult to find what you need,” one CEO said. Difficulties in determining the price and especially the memory requirements of applications immediately discouraged some visitors. Since most handhelds have only 8MB of memory, many users will no doubt want to know the file size of the software they’re interested in. The Bottom Line On the whole our panelists wanted to cut to the chase. When placing an order, they wanted to get in and get out. “I would like to see the information broken out by device,” one panelist said. “If you have a Palm VII, you should be able to search only for Palm VII software.” Like many users, he was concerned about file size and hoped that more concisely written software applications would be available soon. “I kept seeing a lot of applications that were memory hogs. Some of them were 4MB or larger,” he said. Our panel clearly saw CNET and ZDNet as the information leaders among the sites — not just for industry news but for price comparisons. Tucows and Palmgear made our panelists click through too many hoops when they ordered software, and Handango reportedly crashed a browser. If who you are determines what you download, then what you like in a Web site may determine where you download it from. Folks who like to window-shop will flock to sites like CNET and ZDNet that are crowded with information. Those seeking a more streamlined experience will like Palm for its broad selection of software and ease of navigation. Ron Feemster is a freelance writer based in New York City. The Savvy CEO’s Guide to PDA Software Comments Would CEOs go back? What is the site good for? CEOs’ quick take www.handango.com “Yes.” “Extensive software listings.” Varies from “very professional” to “out of business soon” (a comment on the quality of the site, not its financial health). www.zdnet.com “Yes, to browse.” “Product information, tips, and FAQs.” Judgments from “great for beginners” to “information overload.” www.palm.com “Yes, as needed.” “Ordering hardware, software, and accessories.” “Very fast and easy to navigate.” www.cnet.com “Yes, occasionally.” “Product price comparisons.” “Clear, complete information.” www.tucows.com “Maybe.” “Very fast downloads.” “If you want freeware, Tucows has it.” www.palmgear.com “Once in a while.” “Difficult to find things.” “Needs an overhaul on the user interface.” Grades Navigation Selection Ease of Use Reliability Value Average Grade www.handango.com A A- A A B+ A- www.zdnet.com B A A A A A- www.palm.com A+ A B A A+ A www.cnet.com A- B B A A- B+ www.tucows.com B- C C A- A- B www.palmgear.com B B B B B- B Our Panelists Doug Carlson, cofounder and president, Knowledge Strategies Seth Christian, CEO, HotelTools Robert Karpman, president and cofounder, Socket Media Tim Longnecker, principal and CEO, Dynamis Solutions Sharon Middendorf, CEO, Motorbaby.com Ron Reed, CEO, Fullscope Marcus Samuelsson, chef and co-owner, Aquavit Howard Sherman, CEO, Roundhouse Scott Snyder, CEO, OmniChoice Please e-mail your comments to editors@inc.com.

The Portable Surfer

Options: Technologies on the Horizon The Internet now reaches your digital phone — without wires. But it’s not the Internet you know By now, you’re probably already aware that E-mail and Web surfing are available on digital phones and other handheld devices. Well, if the prospect of watching people in restaurants and ticket lines tap away at their mobile phones to exchange E-mail, shop, or trade stocks bugs you, look at the bright side: Would you rather they were talking? The top two tool-toys of the new millennium — the mobile phone and the Internet — have finally melded. Through Sprint’s PCS Wireless Web service, the itty-bitty displays of properly equipped digital phones now present live Internet E-mail, news, shopping, and trading. Sprint’s service tips an iceberg of wireless Internet services now coming online not only for phones but for pagers and handheld computers as well. By 2003, according to GartnerGroup’s Dataquest, 33 million people will add themselves to the ranks of those in the United States already sending and receiving E-mail and other nonvoice data — like that airline reservation to Omaha and your sister’s E-auction bid on that great Farber Bros. decanter — wirelessly. If you need anywhere, anytime access to E-mail and the services of the most popular Web sites (and only the most popular Web sites), Internet-connected digital phones, handheld computers, and other wireless gizmos soon to come promise powerful convenience. But don’t take promises of “the power of the wireless Internet in your hand” or “Web w/o Wires” too literally. None of these devices enable you to hop onto the Web and browse around wherever you will, as you can do on a bona fide computer. The “Mini” in the Browser Phones equipped for Sprint’s Wireless Web feature a “MiniBrowser” program. Pay close attention to the first four letters of that name. The “browsing” available from Sprint allows you to choose from among a list of popular Web sites — Yahoo, Amazon.com, CNN.com, and AmeriTrade, to mention a few — that have repackaged their content in a special text-only, simplified version for display on a phone. At this writing, the list features a few hundred sites, but that number is growing steadily. You do just about everything on the Wireless Web simply by pressing the phone’s dialing buttons to make choices from text menus on the phone’s display. Graphics are gone — including the banner ads that clog many sites. Going graphics-free not only permits practical use of a phone’s tiny display but also keeps performance snappy — which is important, since you pay for Wireless Web by the minute. (See “Early Adopter,” below.) In addition to using the featured sites, Sprint users can sign up for “Web updates” — data such as sports scores, stock prices, and auction status delivered to your phone automatically. You choose which updates you want to receive from the Sprint PCS site or from the site where the news originates (such as Yahoo Mobile). Unlike Wireless Web, Web updates require no special phone; all Sprint PCS users can sign up for them. But How Do I Type? On the wireless Web you occasionally have to do something other than choose from menus. Composing messages, telling Amazon.com which book to find, or selecting a stock all require typing text. And that’s when an Internet phone’s biggest drawback becomes most obvious. For activities requiring text entry (such as composing E-mail messages or adding a speed-dial name), each dialing button has four characters assigned to it; for example, press the 2 button once to type a, twice for b, thrice for c, and four times for 2 . Obviously, this is not the means by which you would want to ask Amazon.com to find Everything You Always Wanted to Know about Sex (But Were Afraid to Ask). But it’s tolerable for short search terms, stock symbols, and boilerplate replies such as “Thx 4 msg. Will call u.” There’s a stopgap to the text trouble: you can buy a cable ($100 to $200) to connect Wireless Web-enabled phones to a Palm or Windows CE handheld computer or to the standard serial port in a notebook (or desktop) PC. The phone then functions as a wireless modem, enabling the computer to dial up any Internet provider. That’s not as perfect a solution as it sounds: current wireless technology limits the connection speed to 14Kb, one-quarter the speed of a regular dial-up 56Kb connection and pretty poky for Web surfing — though adequate for E-mail. But the pitch is that users can do much of their work from the phone alone and need to resort to the cable scenario only rarely. Limitations notwithstanding, it’s surprising how much one can actually do on these downsized sites through the phone alone. Yahoo, for example, offers access to all its services (other than Web searches), including E-mail, a personal scheduling service called Calendar, and Web updates of scores, auctions, and stock prices. When your E-mail and calendar are on the Yahoo portal, you can access them from any computer (notebook, desktop, Palm, or Windows CE) that has Web access and from your mobile phone. Shopping sites generally offer catalog searches and full ordering capability — though without graphics, of course, you buy sight unseen. More Handheld Net Coming At this writing, Sprint Wireless Web is the only nationwide carrier offering anything approaching true Internet content over a telephone, although a few regional digital-phone companies (like Bell Atlantic Mobile) are rolling out similar Internet phone services. Some other telecom carriers provide limited sorts of wireless Internet-based services. GTE Wireless and BellSouth Mobility, for example, both let you compose a short text message on a Web site or in an Internet E-mail program and then send that message to appear on the display of a GTE or a BellSouth Mobility subscriber who pays for the optional text-messaging service. BellSouth customers can also get automatic news updates from CNN, similar to Sprint’s Web updates. But is all this the same thing as getting the Internet on your phone? Hardly. Other devices also provide their own versions of Web access to a limited number of sites. Some new digital pager models from Motorola and other manufacturers also access Web-portal content and retrieve E-mail from portals. And the Palm VII Organizer can connect to Palm’s own Palm.Net wireless Internet service to retrieve live Web content and send and receive text messages. But just like Sprint’s Wireless Web, Palm.Net doesn’t let Palm VII users wander the entire Web. Instead, Palm users can access only a certain number of sites (about 130, at press time) that employ a “Web-clipping” application. The program delivers selected data to the user in a format that the Palm VII can display. Of course, it’s appealing that you can access Internet services wirelessly at all. But today the lack of flexibility afforded to wireless aficionados is the biggest drawback to these services. At this moment, your choices are pretty limited. If you choose a Sprint phone, you get Wireless Web. If you choose Palm, you get Palm.Net. Do I Need It? When it comes to portable communications and the Internet, the “Do I need it?” question is moot. These things really come down to “Do I want it?” And you already know the answer to that, don’t you? But seriously, how useful are wireless portal services? Well, as they’re now configured, these services deliver the greatest value to subscribers who already use a portal as their E-mail hub and restrict their Web surfing mainly to such Ôbersites as Amazon.com or CNN — at least when they’re on the road. If you’re dependent on your ISP E-mail account (not a portal) and you really need to surf esoteric sites, wireless portals don’t offer you much. Consider coverage, too, when you’re deciding whether to plunge into wireless Internet. Although Sprint’s national PCS network covers all U.S. metro areas, many rural areas are not included. If you already subscribe to a digital-voice plan, like Sprint PCS or Bell Atlantic Mobile’s SingleRate, you’re probably aware that if you travel outside the digital service area, you can continue to chat, thanks to “roaming” agreements that send your call through the networks of other carriers. But Sprint’s Wireless Web functions only within the smaller confines of Sprint’s all-digital network, cutting out when you stray into roaming regions. Similarly, the Palm.Net network covers more than 260 metro areas but leaves many locations between the cities unserved. (You can examine coverage maps on the www.SprintPCS.com and www.PalmNet.com sites.) More important, watch for an industry association called the WAP Forum made up of more than 200 companies. The group, which includes every heavy hitter in communications and digital hardware, has developed Wireless Application Protocol, a new global specification that will standardize the way wireless devices exchange and display voice and data. Already in use in Europe and Japan and set to explode in the U.S. market this year, WAP defines a new language — WML (wireless markup language) — for creating Web pages intended for use by wireless devices. What does this mean to you? A variety of digital-phone makers, including Nokia and Ericsson, are building so-called “WAP-enabled” devices that are part phone, part personal digital assistant. When they hit the United States this year (priced at around $500), these hybrid handhelds should be able to display any Web page that’s been translated into the new language. To get the goodies from WAP, you must be holding a WAP device — meaning that virtually every U.S. user of an Internet phone at this writing will need a new phone (pardon, new device). The full transition to WAP will take several years. During that time companies like Spyglass and Digital Paths are delivering software that automatically converts everyday HTML Web sites into WML. The software promises to enable WAP users to see any Web site online, including the millions of pages that may not have been retooled in wireless-friendly WML. If you’re ready to run out this instant to visit Mel, the take-no-prisoners electronics salesman (“Want the extended warranty on that, pal?”), you’re probably also the type who’ll be drooling over sexy new WAP devices by year’s end. By then, your sexy pre-WAP communicator may seem as obsolete as a CB radio. You may want to hold on to your money until the new toys arrive. Ned Snell is a freelance writer living in Florida. He is the author of 16 books, including Teach Yourself the Internet in 24 Hours , Third Edition (Sams, 1999). Who Are the Players, and What’s the Cost? Wireless Internet service is sold in the same sorts of mind-twisting packages in which voice services are sold, although minute for minute it’s more expensive. For example, with Sprint, $50 will get you 500 voice-only minutes, and $60 will purchase 300 minutes that you can use for both voice and Wireless Web. The information below was accurate at press time, but prices in this market change rapidly. Check with providers for current details, and watch for discounts and special offers, which are common. DEVICES Internet-Ready Phones Digital phones compatible with Sprint Wireless Web start at around $130 and are available from several manufacturers. You can get them in all-digital or dual-band models. Major makers include: NeoPoint : 858-458-2800 Ericsson : 800-374-2776 Motorola (phones and pagers) : 800-453-0920 Nokia : 888-665-4228 Qualcomm : 800-349-4188 Palm Computers Palm Inc. : 800-881-7256 Palm VII Organizer: $500 (street) SERVICES Sprint PCS Wireless Web : Monthly plans range from $60 for 300 minutes (combo of voice and Internet) to $180 for 1,200 minutes. All such plans also include 200 Web updates. Additional minutes cost 25¢ to 30¢ each, depending on the plan, and additional Web updates are 10¢ each. You can add 50 minutes of data and 50 Web updates for another $10 to your existing voice plan of $30. (No matter how you work it out, adding data to the mix increases the per-minute cost. Sprint’s twist of plan options can make that hard to notice.) Finally, you may also sign up for a voice-only plan, purchase no Wireless Web plan, and still use the Wireless Web as needed for 39¢ a minute. (You must purchase a compatible phone for any Wireless Web; Web updates may be received on any phone used on Sprint PCS.) Palm.Net : Three plans are available, all tying cost to the number of “transactions” performed per month. A transaction is one message, one stock quote, one score, and so on. The basic $10 plan includes 80 transactions. For $25, you get 240 transactions. Up it to $40, and you can tick away 480 transactions. EARLY ADOPTER What’s the business benefit of tapping the Internet through a telephone? Well, have you heard about the guy who started a company while riding an airport courtesy bus? Howard Gerson, president and co-owner of Certified Safety Inc., a 200-employee Kansas City­based maker of first-aid supplies, was itching for E-mail from a business partner in Israel. Gerson saw getting that message and posting a reply pronto as a vital relationship volley in founding a new “M-commerce” (that’s “M” for mobile) venture to be co-owned by Gerson, his family, and TeleVend, a one-year-old, Jerusalem-based company that supplies network services and applications to the vending-machine industry. But by the morning on which Gerson was packing up his family for a trip, the missive from the Land of Milk and Honey hadn’t arrived. After dropping his family at the airport terminal, parking the car, and boarding the courtesy bus to ride back to the terminal, Gerson connected to Sprint’s Wireless Web service through his NeoPoint 1000 digital phone. He opened the Yahoo portal from the phone’s MiniBrowser menu, retrieved his Yahoo E-mail — and breathed a sigh of relief. The message he’d been waiting for had finally arrived. Using the phone’s keypad, he quickly replied. Gerson says that the exchange — with “no cables connected, on a bus in the middle of Kansas” — was a critical step in the formation of Wirca Inc., which will develop and market wireless cash-transaction technologies. Gerson says Wirca’s products will make it possible, for example, to pick up a hamburger and fries at the local fast-food palace without handing over cash or a credit card — the transaction will take place automatically, wirelessly, as you drive through. Admitting that text entry is cumbersome, Gerson says it’s manageable enough for brief responses. For more full-featured E-mailing, he hooks his phone to his notebook PC through the optional cable and wirelessly dials his regular Internet provider. That comes in handy not only on the road, says Gerson, but also at home, where having four kids can make the availability of an open phone line “a challenge.” Tapping into the Web solely from his phone, Gerson has dipped into the MiniBrowser’s other offerings. He has made wireless transactions on AmeriTrade’s site and recently ordered a book from Amazon.com during a lull at a breakfast meeting. Though he has been a Yahoo portal customer for two years and an avid user of Yahoo mail, Gerson doesn’t manage his schedule on the portal, preferring to keep his calendar in his phone’s built-in, off-line scheduling application. Such phone features, along with the NeoPoint’s large (for a phone) display, blur the boundaries between mobile phones and personal digital assistants. The blur has come far enough for Gerson; a longtime Palm user, he has abandoned his PDA in favor of his phone.