It seems Barnes & Noble’s marketing campaigns targeting women as the lead consumers of their Nook Color have paid off. According to the New York Times, the e-reader’s sales women’s magazines such as O, The Oprah Magazine, Cosmopolitan, and Women’s Health rival and in come cases even surpass sales on the iPad. Recent best-seller lists on the Nook also represent this trend, with women’s magazines trouncing men’s magazines in the top 20 list. READ MORE
