Tag Archives: Ned Snell

Sites for Singles

Best of the Web Here’s what a panel of seasoned entrepreneurs learned when they reviewed selected Web sites designed to help soloists excel In the age of the Web, no soloist is truly alone. Out on the Internet, we dug up several sites that claimed to deliver information and services to single-person businesses. Among them, we chose to evaluate Guru.com, FreeAgent.com, and Workingsolo.com specifically because they drew a bead on the solo business community, ignoring the larger world of small business. Several sites, including a few we chose not to review — Ants.com, Freelancers.com, BrainBid.com (at press time, still in beta tests), and Elance.com — offered matchmaking help for soloists looking for temporary gigs and companies looking for contractors. We elected to focus on sites that purported to offer expert advice and other resources to visitors who were starting or already running full-fledged, albeit one-person, businesses. To add expert insight to our own, we lined up some soloists to evaluate the sites, including a purveyor of products for lefties, an artist, a corporate-finance consultant, and an online yarn merchant (wool, not shaggy stories). Our panel rated the sites on such criteria as ease of navigation, overall content, and whether they appeared to be an effective means of finding a job or finding a soloist to fill one. Our tour revealed Guru.com and FreeAgent.com to be worthy resources for novices (note the word novices; we’ll come back to it later), particularly because of those sites’ searchable databases of work opportunities and soloists. To deliver on their promises that soloists will find good work there and that managers will find good contractors, these sites are dependent on the number and quality of the visitors they receive. That said, both sites have improved tremendously over the past few months: as their traffic has increased, the quality and volume of their databases have both risen. Furthermore, both sites are good places to pick up insights on taxes, contracts, and all the other ins and out of the solo life. (Guru.com’s Tax and Finance advice section, for instance, is a gem that offers visitors some great tips from expert Rich Hellmold.) Workingsolo.com, despite a decent pedigree, struck almost everyone as a thinly veiled ad for books and consulting services. Back to that novice thing: Our panelists have been in business for themselves for at least 2 years; our most experienced soloist has been an entrepreneur for 30. As a group, they found these three sites sadly lacking in content that would be of value to sophisticated businesspeople; most said the sites might be useful for beginners and wanna-bes. www.guru.com What it offers: Easy access to databases of jobs and contractors; advice columns; and discussion forums on the solo life are the main attractions of this site. What it’s good for: The databases are particularly rich and varied, listing both jobs and contractors in areas ranging from business management and technology to wedding musicians and wellness specialists. Don’t waste your time on: If you’re truly experienced, you won’t find much new information here. What our panel had to say: “It’s a good place for new entrepreneurs to get a handle on what’s required.” Panelists also gave it high marks for the specific advice generated by Guru.com’s tax-and-finance forum. On the downside, one panelist felt the site would benefit from more links having to do with raising money. www.freeagent.com What it offers: FreeAgent.com is the real deal, a rich, well-appointed resource of jobs and soloists. And it supplies a wealth of advice on deciding whether to go solo in the first place. What it’s good for: We liked the site’s handy tools, such as a calculator that helps you project how much money you’ll take home as a soloist; its advice on matters like pricing and taxes; and its well-written articles on concepts like managing creative types. FreeAgent.com also offers business services (tax payment, invoicing, and collections, among others) for a $199 setup fee and monthly charges ranging from $119 to $274. Don’t waste your time on: Finding everything you need here. For instance, the site fell short when it came to providing advice on advertising and marketing. What our panel had to say: Our soloists admitted they would likely revisit the site, but they were not highly confident that the site would land them paid work. www.workingsolo.com What it offers: Created by Terri Lonier, author of several Working Solo books, this site serves up a smattering of useful tidbits, including some decent statistics on the solo life. What it’s good for: A free monthly E-mail newsletter. Don’t waste your time on: Looking for truly objective advice. It’s telling that Lonier’s company, Working Solo Inc., specializes not in helping soloists but rather in helping companies sell to the soloist market. What our panel had to say: One can’t escape the feeling that the site is an infomercial for Lonier’s books and consulting services. And the links to other sites, one reviewer told us, were obvious and tired: “Hey — I already know about SCORE,” he wrote. Information destinations In surfing the Web, we found that some sites geared specifically for the SOHO (small office, home office) market had solo-relevant material. Here are a few interesting destinations that occupy a gray area: more solo than small biz, but not quite pure solo. www.soho.org What it offers: This site has a decent selection of articles and an advocacy page covering developments in the battle for the rights of SOHO workers, such as suggested changes to the federal tax code and bankruptcy-law reform. What it’s good for: How-to articles on areas including marketing, legal, and finance are each followed by links that lead to relevant Web sites. Don’t waste your time on: Trying to find a job here; it provides no databases. What our panel had to say: This site is good for a beginner but too basic for most practitioners. www.icenationwide.com What it offers: A straight-up matchmaking service. Hiring companies pay a fee, but contractors don’t. What it’s good for: Seeking technical contractors or finding techie gigs. Don’t waste your time on: Learning more about the company itself — an “About ICE” listing led only to a form on which visitors could provide feedback by E-mail. What our panelists had to say: They missed the articles and advice the more well-rounded sites provided. But one panelist was intrigued with “spider” technology that promised to harvest job listings from a hiring company’s own Web site and automatically post those listings on Icenationwide.com and other unnamed “partner sites.” The spider weaves its Web for a cool $1,000 a month and offers some discounted fees for longer-term use. www.paulandsarah.com What it offers: Sarah and Paul Edwards, coauthors of numerous self-employment books and a syndicated newspaper column called “Your Home Office,” deliver their folksy empowerment message. What it’s good for: Motivation, inspiration, and cheerleading: a Daily Calendar Message (usually an inspirational paragraph culled from one of the pair’s books) is intended to fire you up for a hard day’s self-employment. Don’t waste your time on: In-depth advice for experienced entrepreneurs. Tips on marketing, taxes, and other topics are useful but meager. What our panelists had to say: “This site appears to be a glorious ad for the authors’ books,” wrote one. Ned Snell is a freelance writer based in Arlington, Va. The Savvy Entrepreneur’s Guide to the Solo Web Would our soloists go back? What is the site good for? Soloists’ quick take www.guru.com “Power for the independent professional” Occasionally, if they had a specific need Training/learning, reference Good for new entrepreneurs; “clearly identifies myriad topics facing entrepreneurs in an evolving marketplace.” www.freeagent.com “A brave new workforce” Occasionally, if they had a specific need Training/learning, applications, one-stop shopping Good mix of basic services. But “all contract jobs I looked at were for on-site only, not remote work.” www.workingsolo.com “Connecting you to the SOHO entrepreneur” Never Training for novices “Promotional blurbs about Terri’s books … very little content of immediate use.” www.soho.org “Small office home office” Never Training/learning, reference “Good for a beginner, but too basic for most experienced practitioners.” www.icenationwide.com “Independent Contractor Exchange” Occasionally, if they had a specific need Reference, getting jobs Too few resources available; shallow content and tools www.paulandsarah.com “The place to be … on your own but not alone” Occasionally, if they had a specific need Training/learning, reference “Visitors thinking about leaving the rat race and going solo will find lots of book references that may aid in making this decision.” Our Panelists Martha Bator, artist Beth Brody, founder, Brody PR Michael Cramer, founder, Adagio Teas Jake Fannin, president, Employment Publishing Mark Hall, marketing consultant Raymond Hutchins, founder and president, SecurityDecals.com Inc. Robert Huebner, product designer, Driveway Safety Mark James, proprietor, 2kdata.com Constance Mazelsky, principal, Constance Mazelsky Communications Elliot McGucken, CEO, Classicals & Jollyroger.com LLC Sue Neiditch Schwartz, owner, YarnXpress.com Roger North, corporate-finance consultant Stever Robbins, founder, VentureCoach.com Inc. Andrea Ross, publisher, Ross Publications Inc. Carolyn Williams, CEO, The Left Hand.com Please e-mail your comments to editors@inc.com.

Top Sites for Tech Buying

CEO’s Start-Up Toolkit: Best of the Web A panel of entrepreneurs searches for the best spots to shop online Does anybody buy computers in person anymore? If you buy technology today, the odds are pretty good that you make some of the purchases online — or at least choose some items based on information you’ve found online. Your most important choice may therefore be not which product to buy but which site to start with. With our crew of entrepreneurs, we reviewed three of the top multivendor retailers, with an eye to their overall effectiveness as tech-buying sites for Inc. Technology readers. We didn’t evaluate the quality of the products sold there but rather considered whether the site would help readers make quick, productive work of buying computers, peripherals, and/or networking hardware (all from multiple manufacturers) for a small company. (Note, too, that for this trip we ignored the single-source, direct-market sites such as Dell.com and Gateway.com. But, of course, you may want to give those sites a try.) Another buying site not reviewed here but worth checking out is Zones.com, which features a unique set of business-to-business buying tools. But what good is an online technology source without unbiased online technology insight? To accompany our source reviews, we first looked at a selection of “product comparison” research sites, places that promise unbiased reviews, comparisons, specifications, and other data to help you make informed decisions when shopping online. Where to Do Your Research www.zdnet.com What it offers: Oodles of product information and articles; links to buying sites What it’s good for: Locating in-depth articles and analysis Don’t waste your time on: Expecting to navigate the site without getting a migraine; the layout is too busy. What our panel had to say: Our reviewers were un-wowed by ZDNet, although one panelist, the CEO of a consulting and publishing firm, found the site’s “Anti-Virus Guide” very valuable. He also appreciated how much content ZDNet offered from a single access point. Still, he wished the presentation had been better. He recommended an “at a glance” organizational model in which lists of products in a category or resulting from a search are shown with review data on a single page. www.cnet.com What it offers: Lots of good tech information and links to buying sites What it’s good for: Product reviews, articles, “Editors’ Choice” awards Don’t waste your time on: Clicking on the links to “premier sponsor” sellers, which muddy an otherwise unbiased presentation What our panel had to say: CNet.com is broad in the same way that ZDNet.com is, but it’s much better organized and easier on the eyes. The site features not only product information and comparisons but also articles, tech news, tech-job notices, how-to instructions, and even product auctions. In addition to doing broad product searches, visitors can display “Editors’ Choice” picks and lists of the most popular products in various categories. The site presents it all within a happy balance of good design and readability. The combination of product news, reviews, and access to technical products makes CNet an easy stop. Panelists liked CNet. One dubbed it “simple, concise, and focused,” and observed that “there are other comparison-shopping engines, but the combination of news, reviews, and shopping for technical products makes this an easy stop.” www.productopia.com What it offers: A friendly gateway to product information and links to buying sites What it’s good for: Training-wheels-easy tours of product categories Don’t waste your time on: Getting advanced techie-type info; the content is skewed to newbies. What our panel had to say: Productopia is exactly what it sounds like: a consumer-oriented, all-purpose repository of information on all types of products, including cars, appliances, clothing, and more. The pages that deal with computers are adequate though clearly skewed to novices. In the plus column, however, there are “user reviews” and discussion groups that may offer some firsthand insight into products you’re considering buying — although we could find very little information about the items we tried. Both Mac and PC products are available and offered as equivalent choices for the same tasks. For example, computers that were selected as “Style Picks” (apparently for how good they’ll look sitting on your desk) included an Apple iMac as well as PCs from Sony and Quantex. Despite the site’s consumerishness, panelists were impressed with Productopia, which got unanimously high marks for its search function, presentation, and navigability. www.techshopper.com What it offers: A handy way to research and buy from a single site What it’s good for: Research, but not purchasing Don’t waste your time on: Trying to locate customer service; panelists had trouble tracking down that link. What our panel had to say: The reviewers approved of TechShopper, although one wished that the site’s customer service had been made more apparent. Another panelist was surprised and impressed by the amount of Mac information that was available, though he conceded that the site was skewed to the PC market. “If you’re not sure what you want, then this site is great to clarify,” commented one reviewer. “But if you just want to click and buy, too much effort is required to get to the final step.” www.dealtime.com What it offers: One-site searches for a product’s price and availability on multiple other sites What it’s good for: Great searches Don’t waste your time on: Looking for consumer comments to back up your choices. You won’t find any. What our panel had to say: In addition to doling out product information on pet supplies and jewelry along with computer information, DealTime searches online stores, auctions, classifieds, and buying groups and delivers a list of places where shoppers can find what they want at the best price or terms. Great finds: DealTime.com searches for places you can shop for the lowest prices or the best terms. Panelists loved DealTime’s navigability and search function. One entrepreneur especially appreciated the site’s tracking feature, which automatically sends customers updates on products that they have flagged for tracking for up to two months. One panelist would have appreciated some pictures of the products in the initial search-response list. She also would like to have seen comments from other consumers to assist her in making her decision. www.mysimon.com What it offers: One-site convenience for searching for a product’s price and availability on multiple other sites What it’s good for: It’s friendly to very new shoppers. Don’t waste your time on: Navigation. It’s more difficult than it seems at first glance. And the “Simon” cartoon character is annoying. What our panel had to say: Like DealTime, mySimon searches online stores for products in order to help you find the best deals on the Web. The site’s name and personality derive from its mascot and spokesman, a cartoon character you might like only if you also like the Office Assistant character that offers help in Microsoft Office. Panelists drubbed mySimon. “This site is difficult to navigate, it’s nonintuitive, and it presents itself as unbiased when in fact — unless they are just bad at what they do — their search engine fails to find many products I know are available on numerous sites on the Web,” said one entrepreneur. “They have a great idea and an unbiased shopping search engine. However, they sell advertising and present some stores in a biased fashion, so they don’t do what they claim to do.” Another panelist liked mySimon only slightly better but also lamented the small range of products her searches turned up. Where to Buy www.beyond.com What it offers: Lots and lots of software What it’s good for: Software, handhelds, and business discounts available with registration Don’t waste your time on: Looking for desktops and notebooks. Plus, the Recommendation Guide is too simplistic to offer much expert guidance. What our panel had to say: Panelists liked Beyond’s “Top 10″ lists of the most popular products in a category and the links to Top Products by Top Publishers and Top Manufacturers, which provides fast access to the latest and greatest from Microsoft, Symantec, and other heavy hitters. One panelist called Beyond “unique, deep, and competitive.” Another panelist found Beyond of “limited use” because of its dearth of Mac hardware. Our panelists said that Beyond.com goes above and beyond in offering a broad selection of software. www.buycomp.com What it offers: A complete range of computer products, including hardware, software, and networking options What it’s good for: Product searches and special sales Don’t waste your time on: Expecting to find everything you need in one place — or a strong B2B personality What our panel had to say: This site packs all of the useful product-search tools, including keyword and shop-by-brand searches, and it appears to be a good place to check for special discounts and sales. Move quickly, though; sales may be offered on a very limited number of units, in some cases. Wait half an hour, and they might be out of stock. Though the site looks and feels like a substantial warehouse, it’s surprising how limited the selection is at times. And the site makes no real attempt to address the special needs of business buyers. Panelists thought BuyComp was OK but agreed that although “the notion is good, the entire process of business-to-business ordering, tracking, and promoting customer satisfaction is not yet quite there.” This same panelist wanted to find out more about such things as order turnaround time and support contracts. www.cdw.com What it offers: A complete range of computer products, including hardware, software, and networking options What it’s good for: Well-managed business accounts and good search and organizational tools Don’t waste your time on: Looking for product reviews. You’ll find only product specs, not opinions. What our panel had to say: This site appears to be well tailored to the business-technology buyer. From a “My Company” link on the home page, you can set up a customized “CDW@work” extranet for your company. (You can use the extranet to communicate product selections and standards to your purchasing team and also to set up and administer employee purchase programs and to access customized pricing.) Panelists rated CDW about average overall. One offered, “The site is good at delivering the basic information, but nothing special.” He felt that the corporate-account features were easy to set up and use but added little value. Listing product specifications without any accompanying reviews was also cited as a CDW downfall. Ned Snell is a freelance writer based in Arlington, Va. Research Sites Would our CEOs go back? What is the site good for? CEOs’ quick take TechShopper.com www.techshopper.com Occasionally, if they had a specific need Selection; accurate product information “I liked the layout: easy to use, simple, straightforward.” DealTime.com www.dealtime.com Occasionally, if they had a specific need Strong product information for research “For setting up or expanding an office, it would be very useful.” mySimon.com www.mysimon.com Occasionally, if they had a specific need Thoroughness “Not too much different from all the other shopping sites out there.” ZDNet.com www.zdnet.com Occasionally, if they had a specific need New-product announcements; free downloads “Too detailed; very similar to other sites; nothing special about it.” CNet.com www.cnet.com Once a week Usefulness of content; industry-specific information “It allowed me to get the information I needed.” Productopia.com www.productopia.com Once a week Outstanding consumer-goods section “It is a consumer service with limited business applications.” Buying Sites Would our CEOs go back? What is the site good for? CEOs’ quick take CDW.com www.cdw.com Occasionally, if they had a specific need Basic information “They deliver the basic information, but nothing special.” Beyond.com www.beyond.com Once a week Links to top publishers and manufacturers “Unique, deep, and competitive.” BuyComp.com www.buycomp.com Occasionally, if they had a specific need Product quality; accuracy of information “Good concepts, but fuzzy on such things as order turnaround time and support contracts.” Our Reviewers Al Acitelli, CEO, BestInService.com Credit Reporting Jay Graves, president and cofounder, DataMark Inc. Susan Howington, vice-president business development, Lee Hecht Harrison Linda Kellogg, founder and CEO, Start-Up Resources Inc. Beth Marcus, CEO, president and founder, Glow Dog Inc. Dan Maude, president and CEO, Beacon Application Services Corp. Marion McGovern, president, M Squared LLC Debbi Milner, CEO, Jade Systems Corp. James Morel, president, 1-800 Postcards Gerry Philpott, president and CEO, E-Poll.com Eric Schechter, president, GAME: Great American Marketing & Events Al Shariff, owner and president, GlobeTrends Inc. Srikanth Sundararajan, CEO and president, Pretzel Logic Software Inc. Vincent Trantolo, chief operating officer, Annotate.net LLC Maura White, founder and CEO, GoBabies.com Mark Zweig, president and CEO, Zweig White & Associates Inc. For more on the gear you really need to start and grow your small business, see our CEO’s Start-Up Toolkit. Please e-mail your comments to editors@inc.com.

The Portable Surfer

Options: Technologies on the Horizon The Internet now reaches your digital phone — without wires. But it’s not the Internet you know By now, you’re probably already aware that E-mail and Web surfing are available on digital phones and other handheld devices. Well, if the prospect of watching people in restaurants and ticket lines tap away at their mobile phones to exchange E-mail, shop, or trade stocks bugs you, look at the bright side: Would you rather they were talking? The top two tool-toys of the new millennium — the mobile phone and the Internet — have finally melded. Through Sprint’s PCS Wireless Web service, the itty-bitty displays of properly equipped digital phones now present live Internet E-mail, news, shopping, and trading. Sprint’s service tips an iceberg of wireless Internet services now coming online not only for phones but for pagers and handheld computers as well. By 2003, according to GartnerGroup’s Dataquest, 33 million people will add themselves to the ranks of those in the United States already sending and receiving E-mail and other nonvoice data — like that airline reservation to Omaha and your sister’s E-auction bid on that great Farber Bros. decanter — wirelessly. If you need anywhere, anytime access to E-mail and the services of the most popular Web sites (and only the most popular Web sites), Internet-connected digital phones, handheld computers, and other wireless gizmos soon to come promise powerful convenience. But don’t take promises of “the power of the wireless Internet in your hand” or “Web w/o Wires” too literally. None of these devices enable you to hop onto the Web and browse around wherever you will, as you can do on a bona fide computer. The “Mini” in the Browser Phones equipped for Sprint’s Wireless Web feature a “MiniBrowser” program. Pay close attention to the first four letters of that name. The “browsing” available from Sprint allows you to choose from among a list of popular Web sites — Yahoo, Amazon.com, CNN.com, and AmeriTrade, to mention a few — that have repackaged their content in a special text-only, simplified version for display on a phone. At this writing, the list features a few hundred sites, but that number is growing steadily. You do just about everything on the Wireless Web simply by pressing the phone’s dialing buttons to make choices from text menus on the phone’s display. Graphics are gone — including the banner ads that clog many sites. Going graphics-free not only permits practical use of a phone’s tiny display but also keeps performance snappy — which is important, since you pay for Wireless Web by the minute. (See “Early Adopter,” below.) In addition to using the featured sites, Sprint users can sign up for “Web updates” — data such as sports scores, stock prices, and auction status delivered to your phone automatically. You choose which updates you want to receive from the Sprint PCS site or from the site where the news originates (such as Yahoo Mobile). Unlike Wireless Web, Web updates require no special phone; all Sprint PCS users can sign up for them. But How Do I Type? On the wireless Web you occasionally have to do something other than choose from menus. Composing messages, telling Amazon.com which book to find, or selecting a stock all require typing text. And that’s when an Internet phone’s biggest drawback becomes most obvious. For activities requiring text entry (such as composing E-mail messages or adding a speed-dial name), each dialing button has four characters assigned to it; for example, press the 2 button once to type a, twice for b, thrice for c, and four times for 2 . Obviously, this is not the means by which you would want to ask Amazon.com to find Everything You Always Wanted to Know about Sex (But Were Afraid to Ask). But it’s tolerable for short search terms, stock symbols, and boilerplate replies such as “Thx 4 msg. Will call u.” There’s a stopgap to the text trouble: you can buy a cable ($100 to $200) to connect Wireless Web-enabled phones to a Palm or Windows CE handheld computer or to the standard serial port in a notebook (or desktop) PC. The phone then functions as a wireless modem, enabling the computer to dial up any Internet provider. That’s not as perfect a solution as it sounds: current wireless technology limits the connection speed to 14Kb, one-quarter the speed of a regular dial-up 56Kb connection and pretty poky for Web surfing — though adequate for E-mail. But the pitch is that users can do much of their work from the phone alone and need to resort to the cable scenario only rarely. Limitations notwithstanding, it’s surprising how much one can actually do on these downsized sites through the phone alone. Yahoo, for example, offers access to all its services (other than Web searches), including E-mail, a personal scheduling service called Calendar, and Web updates of scores, auctions, and stock prices. When your E-mail and calendar are on the Yahoo portal, you can access them from any computer (notebook, desktop, Palm, or Windows CE) that has Web access and from your mobile phone. Shopping sites generally offer catalog searches and full ordering capability — though without graphics, of course, you buy sight unseen. More Handheld Net Coming At this writing, Sprint Wireless Web is the only nationwide carrier offering anything approaching true Internet content over a telephone, although a few regional digital-phone companies (like Bell Atlantic Mobile) are rolling out similar Internet phone services. Some other telecom carriers provide limited sorts of wireless Internet-based services. GTE Wireless and BellSouth Mobility, for example, both let you compose a short text message on a Web site or in an Internet E-mail program and then send that message to appear on the display of a GTE or a BellSouth Mobility subscriber who pays for the optional text-messaging service. BellSouth customers can also get automatic news updates from CNN, similar to Sprint’s Web updates. But is all this the same thing as getting the Internet on your phone? Hardly. Other devices also provide their own versions of Web access to a limited number of sites. Some new digital pager models from Motorola and other manufacturers also access Web-portal content and retrieve E-mail from portals. And the Palm VII Organizer can connect to Palm’s own Palm.Net wireless Internet service to retrieve live Web content and send and receive text messages. But just like Sprint’s Wireless Web, Palm.Net doesn’t let Palm VII users wander the entire Web. Instead, Palm users can access only a certain number of sites (about 130, at press time) that employ a “Web-clipping” application. The program delivers selected data to the user in a format that the Palm VII can display. Of course, it’s appealing that you can access Internet services wirelessly at all. But today the lack of flexibility afforded to wireless aficionados is the biggest drawback to these services. At this moment, your choices are pretty limited. If you choose a Sprint phone, you get Wireless Web. If you choose Palm, you get Palm.Net. Do I Need It? When it comes to portable communications and the Internet, the “Do I need it?” question is moot. These things really come down to “Do I want it?” And you already know the answer to that, don’t you? But seriously, how useful are wireless portal services? Well, as they’re now configured, these services deliver the greatest value to subscribers who already use a portal as their E-mail hub and restrict their Web surfing mainly to such Ôbersites as Amazon.com or CNN — at least when they’re on the road. If you’re dependent on your ISP E-mail account (not a portal) and you really need to surf esoteric sites, wireless portals don’t offer you much. Consider coverage, too, when you’re deciding whether to plunge into wireless Internet. Although Sprint’s national PCS network covers all U.S. metro areas, many rural areas are not included. If you already subscribe to a digital-voice plan, like Sprint PCS or Bell Atlantic Mobile’s SingleRate, you’re probably aware that if you travel outside the digital service area, you can continue to chat, thanks to “roaming” agreements that send your call through the networks of other carriers. But Sprint’s Wireless Web functions only within the smaller confines of Sprint’s all-digital network, cutting out when you stray into roaming regions. Similarly, the Palm.Net network covers more than 260 metro areas but leaves many locations between the cities unserved. (You can examine coverage maps on the www.SprintPCS.com and www.PalmNet.com sites.) More important, watch for an industry association called the WAP Forum made up of more than 200 companies. The group, which includes every heavy hitter in communications and digital hardware, has developed Wireless Application Protocol, a new global specification that will standardize the way wireless devices exchange and display voice and data. Already in use in Europe and Japan and set to explode in the U.S. market this year, WAP defines a new language — WML (wireless markup language) — for creating Web pages intended for use by wireless devices. What does this mean to you? A variety of digital-phone makers, including Nokia and Ericsson, are building so-called “WAP-enabled” devices that are part phone, part personal digital assistant. When they hit the United States this year (priced at around $500), these hybrid handhelds should be able to display any Web page that’s been translated into the new language. To get the goodies from WAP, you must be holding a WAP device — meaning that virtually every U.S. user of an Internet phone at this writing will need a new phone (pardon, new device). The full transition to WAP will take several years. During that time companies like Spyglass and Digital Paths are delivering software that automatically converts everyday HTML Web sites into WML. The software promises to enable WAP users to see any Web site online, including the millions of pages that may not have been retooled in wireless-friendly WML. If you’re ready to run out this instant to visit Mel, the take-no-prisoners electronics salesman (“Want the extended warranty on that, pal?”), you’re probably also the type who’ll be drooling over sexy new WAP devices by year’s end. By then, your sexy pre-WAP communicator may seem as obsolete as a CB radio. You may want to hold on to your money until the new toys arrive. Ned Snell is a freelance writer living in Florida. He is the author of 16 books, including Teach Yourself the Internet in 24 Hours , Third Edition (Sams, 1999). Who Are the Players, and What’s the Cost? Wireless Internet service is sold in the same sorts of mind-twisting packages in which voice services are sold, although minute for minute it’s more expensive. For example, with Sprint, $50 will get you 500 voice-only minutes, and $60 will purchase 300 minutes that you can use for both voice and Wireless Web. The information below was accurate at press time, but prices in this market change rapidly. Check with providers for current details, and watch for discounts and special offers, which are common. DEVICES Internet-Ready Phones Digital phones compatible with Sprint Wireless Web start at around $130 and are available from several manufacturers. You can get them in all-digital or dual-band models. Major makers include: NeoPoint : 858-458-2800 Ericsson : 800-374-2776 Motorola (phones and pagers) : 800-453-0920 Nokia : 888-665-4228 Qualcomm : 800-349-4188 Palm Computers Palm Inc. : 800-881-7256 Palm VII Organizer: $500 (street) SERVICES Sprint PCS Wireless Web : Monthly plans range from $60 for 300 minutes (combo of voice and Internet) to $180 for 1,200 minutes. All such plans also include 200 Web updates. Additional minutes cost 25¢ to 30¢ each, depending on the plan, and additional Web updates are 10¢ each. You can add 50 minutes of data and 50 Web updates for another $10 to your existing voice plan of $30. (No matter how you work it out, adding data to the mix increases the per-minute cost. Sprint’s twist of plan options can make that hard to notice.) Finally, you may also sign up for a voice-only plan, purchase no Wireless Web plan, and still use the Wireless Web as needed for 39¢ a minute. (You must purchase a compatible phone for any Wireless Web; Web updates may be received on any phone used on Sprint PCS.) Palm.Net : Three plans are available, all tying cost to the number of “transactions” performed per month. A transaction is one message, one stock quote, one score, and so on. The basic $10 plan includes 80 transactions. For $25, you get 240 transactions. Up it to $40, and you can tick away 480 transactions. EARLY ADOPTER What’s the business benefit of tapping the Internet through a telephone? Well, have you heard about the guy who started a company while riding an airport courtesy bus? Howard Gerson, president and co-owner of Certified Safety Inc., a 200-employee Kansas City­based maker of first-aid supplies, was itching for E-mail from a business partner in Israel. Gerson saw getting that message and posting a reply pronto as a vital relationship volley in founding a new “M-commerce” (that’s “M” for mobile) venture to be co-owned by Gerson, his family, and TeleVend, a one-year-old, Jerusalem-based company that supplies network services and applications to the vending-machine industry. But by the morning on which Gerson was packing up his family for a trip, the missive from the Land of Milk and Honey hadn’t arrived. After dropping his family at the airport terminal, parking the car, and boarding the courtesy bus to ride back to the terminal, Gerson connected to Sprint’s Wireless Web service through his NeoPoint 1000 digital phone. He opened the Yahoo portal from the phone’s MiniBrowser menu, retrieved his Yahoo E-mail — and breathed a sigh of relief. The message he’d been waiting for had finally arrived. Using the phone’s keypad, he quickly replied. Gerson says that the exchange — with “no cables connected, on a bus in the middle of Kansas” — was a critical step in the formation of Wirca Inc., which will develop and market wireless cash-transaction technologies. Gerson says Wirca’s products will make it possible, for example, to pick up a hamburger and fries at the local fast-food palace without handing over cash or a credit card — the transaction will take place automatically, wirelessly, as you drive through. Admitting that text entry is cumbersome, Gerson says it’s manageable enough for brief responses. For more full-featured E-mailing, he hooks his phone to his notebook PC through the optional cable and wirelessly dials his regular Internet provider. That comes in handy not only on the road, says Gerson, but also at home, where having four kids can make the availability of an open phone line “a challenge.” Tapping into the Web solely from his phone, Gerson has dipped into the MiniBrowser’s other offerings. He has made wireless transactions on AmeriTrade’s site and recently ordered a book from Amazon.com during a lull at a breakfast meeting. Though he has been a Yahoo portal customer for two years and an avid user of Yahoo mail, Gerson doesn’t manage his schedule on the portal, preferring to keep his calendar in his phone’s built-in, off-line scheduling application. Such phone features, along with the NeoPoint’s large (for a phone) display, blur the boundaries between mobile phones and personal digital assistants. The blur has come far enough for Gerson; a longtime Palm user, he has abandoned his PDA in favor of his phone.