Tag Archives: Neal Mohan

DOJ Wants a Closer Look at Google’s AdMeld Acquisition

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Google has been pretty busy of late, launching new projects and snapping up companies right and left. But one of the firm’s proposed acquisitions is getting some extra scrutiny from the Department of Justice. Google’s plan to buy AdMeld, an internet advertising firm, has the DOJ making a second request for information about the $400 million acquisition. Could the deal fall through? READ MORE »

Google Strikes a Deal With AdMeld

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In a move to simplify the process of buying display ads, Google purchased AdMeld, a firm that specializes in ad optimization and ad inventory, making the news official on The Official Google Blog. The acquisition of this yield optimization firm will make Google a one-stop shop for advertisers. READ MORE »