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March Madness: Time to Control Staff Web-Surfing?

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When news surfaced in December that Fidelity Investments had fired four employees for playing fantasy football on company computers, it fueled considerable discussion in the blogosphere and at water coolers across the country. After all, most businesses find there are two real productivity-draining seasons. And just when your employees can put the distractions of NFL fantasy football behind them, here comes the second. The NCAA March Madness basketball tournament, a tremendous time suck that eats away at both productivity and bandwidth as employees access scores and live streaming games, is just weeks away. The Internet might be an essential business tool, but there’s little question access to an almost infinite stream of information, videos, shopping, and social networking hampers your employees’ ability to do their jobs and your ability to do business efficiently. But should you monitor or control your employees’ online time? The case for employee monitoring When SpectorSoft Corp. surveyed nearly 300 customers who use its Spector 360 monitoring software last year, 89 percent of the businesses said they discovered employees were wasting time or abusing Internet use. Half of the companies said employees were using too much bandwidth, and almost half found employees downloading illegal or inappropriate material such as pornography and pirated music. Larry Lambeth, president of Employment Screening Services, Inc., in Spokane, Wash., says he learned a lot about employee behavior when his company installed monitoring software. Even though he gave his employees a 30-day notice before the monitoring began, Lambeth still discovered employees were spending up to half of their work days surfing the Web. “We sent them all a report on their usage, and it immediately went down to nothing,” Lambeth says. “They were amazed at what we knew.” What monitoring can tell you It’s possible these days to build a detailed sketch of how your employees are spending their time, including every keystroke they make, every website they visit, every video they download, and just how they spend every minute online. eTelemetry’s Metron appliance starts at under $3,000 and takes less than an hour to install on your network, says eTelemetry CEO Ermis Sfakiyanudis. “For a business with over 20 or so people, that’s not a huge expense,’ he says. eTelemetry enables a business to produce a report on an employee that includes, among other options: • The top 10 sites visited from a time standpoint.• The top 10 sites visited rated for bandwidth usage.• A historic record of when and where an employee is surfing. How to use information effectively It makes sense to have an Internet usage policy in place and to decide how you’ll monitor and enforce it. But be flexible enough to adjust to the information you receive from monitoring reports, advises Sfakiyanudis. “Let everyone know you’re going to do it, deploy the system, and monitor it for a few weeks,’ he says. “If you’re seeing a lot of abuse, maybe it’s something you need to educate your employees on. “One customer rewrote their entire Internet usage policy after monitoring for a month.” The customer found its policy prohibiting online shopping didn’t make sense, given the long hours employees were working and their lack of time to fit in personal needs. However, the company also noted the number of employees leaving streaming radio and similar bandwidth hogs running overnight, so a strict policy about shutting down systems was instituted. “Monitoring employee Internet use must be solved with both technology and policy,’ says Dave Sobel, CEO of Evolve Technologies, which offers monitoring solutions to small businesses. Among the actions you might take are: • Restricting access to sites or limiting access to certain times of the day, such as lunch.• Restricting access on an individual basis.• Issuing regular reports, thus encouraging employees to curb usage on their own.• Limiting access to bandwidth by either individual or by site. “We offer a technology which can still provide access to websites that employers may want to restrict, but the bandwidth is so badly limited that it becomes practically useless,’ says Sobel. How to maintain morale Bob Venero, the CEO of Future Tech Enterprise Inc., calls the installation of monitoring software a couple of years ago “the caging of employees and their innovation and creativity.” Utilizing Websense monitoring software, the company stopped employees from visiting certain sites, limited surfing time, and tracked and monitored all usage. But, inspired by a speech from W.L. Gore and Associates CEO Terri Kelly, Venero decided monitoring was stifling his employees. He told employees the monitoring was ending and asked them to hold each other accountable for the benefit of their company and their peers. “We kept some of the tracking without reporting and found personal Internet usage has dropped more than 20 percent,’ he says. “We used to have dabble time, a half hour during lunch. When we monitored, 82 percent of all employees utilized dabble time. We’re down to 61 percent using that time now.”Communication is critical when it comes to monitoring, say the experts. Let employees know what your expectations are and what the consequences are for violating a usage policy. When it comes to issues like bandwidth usage, educate them on the effect their usage might have on company business. Generally, experts recommend giving fair warning before you install monitoring software. At Minnesota State University-Mankato, information security manager Kevin Thompson only installs software after a supervisor has referred an employee to Human Resources for wasting time online or misusing the Internet. The employee isn’t notified before the software is installed but usually has received a letter of expectations from HR, says Thompson. “Usually by the time it gets to me, this employee has been told over and over and hasn’t stopped the activity.” Finally, provide some leeway. Venero runs NCAA basketball tournament scores on his company intranet. “The reality is people use the Internet to help streamline things in their lives, and you have to give a little bit,’ says Sfakiyanudis. “Most companies don’t want to block all the time.”

Will March Madness Make the Boss Block Web Use?

All that time spent filling in brackets online, emailing the office pool, and sneaking peaks at the NCAA basketball tournament games on the Internet adds up. So-called “March Madness” costs U.S. businesses an estimated $1.2 billion in lost productivity, according to Challenger, Gray & Christmas, an outplacement consulting group based in Chicago, which conducts an annual survey. The college men’s basketball tournament, which started March 12, runs until the buzzer runs out on the championship game April 2. It’s an annual distraction for office workers. But for their employers, including many small and mid-sized firms, it’s a drain on resources – measured not only in employee time but in bandwidth usage, too. CBS Sportsline.com, for the second year running, is offering live streams of all 56 games for the first three rounds in their entirety for free, plus highlights following all games. A growing number of businesses are looking to curb such Internet usage by installing software filtering technology that block not only sports, but entertainment, video gaming, and porn sites. Another type of tool monitors the sites workers visit on company computers, logging reports that can help a company better manage its bandwidth, but employees might be put off if they’re not told such filters are in use. No one wants to work for a boss who spies. What’s an employer to do If last year is any indication, interest in watching the basketball games online will be high this year. Alex Reithmiller, spokesman for CBSSportsline.com, says last year that 1.3 million people registered on the side for March Madness, netting over five million visits and 19 million video streams averaging 10 minutes a piece. Statistics like that make many a boss wonder how much time their staff spends at play. Andrew Forsdick is one of those bosses. “We have Memphis fans, University of Tennessee fans, several who just like basketball,” says Forsdick, president of Addison Capital Advisors, a Memphis, Tenn. based venture capital company that also provides incubator services for start-ups. “Frankly, I’m as big a culprit as anyone.” But Forsdick wanted to keep an eye on employee surfing habits so he recently installed The Box, a hardware appliance made by Strategic Net Monitoring, which features proprietary software that tracks every website visited by every  employee. “If I have people from time to time checking their brackets, that’s one thing,” he says. “They know The Box is now there. It’s a gentle reminder to keep it at an appropriate level.” The Box is just one of many technology solutions on the market for companies wanting to the stop the madness this year. The types of products generally fall into two categories: monitoring and blocking, both can come in the form of software or hardware. To monitor or block Some employees may have good reason for unlimited internet access — journalists, law enforcement, technology workers and human resource managers, to name a few. Monitoring solutions are a good way to curb inappropriate Web use through accountability after the fact, without the risk of inadvertently interfering with someone’s legitimate surfing. Most manufacturers advise companies to disclose to employees that they’re being monitored and to have a written Internet acceptable use policy so that workers know the rules. But some products have features that permit the boss to spy and that may come in handy if a worker is breaking the law or engaging in activities that jeopardize your business. For employers who want to stop problems before they happen, blocking may be the way to go. Blocking is attractive for companies with limited bandwidth, especially sensitive network security issues or those that want to establish due diligence safeguards against inappropriate Internet use for liability reasons. Many a business has been burned by sexual harassment lawsuits filed by employees whose co-workers downloaded X-rated images or emailed dirty jokes. Some features to consider No two products are quite alike. Whether it’s blocking or monitoring or a combination therein (some solutions do both), business owners need to have a good idea of the exact features they need for their organization before they go shopping. Here are some features experts advise to consider: Recording and screen grabs are a must-have if you think you’re going to need proof of misconduct. There are monitoring products that can log and record literally every key stroke, instant message, website visit and email sent. Anonymous monitoring might be a feature that you may want to deploy if employees don’t heed warnings. Some blocking solutions offer an unsuspicious 404 error screen for employers who want to block discreetly. Scheduled black outs may permit employees to view certain types of sites – news, entertainment, or sports – at certain times of day, such as lunch time. In the case of March Madness, an employer may want to have sanctioned “viewing times” when it is okay to check in on games and update those brackets. Products like WebWatcher, by Awareness Technologies, offer the ability to schedule times when the blocker is off or on. Email alerts can notify managers or the boss when a certain user is attempting to access an unauthorized website or trying to download a high-bandwidth music or video file in real time. If you can’t beat ‘em If March Madness is your only concern about employee Internet usage, you may be better off taking a more laid back approach. Many companies use high interest events like the basketball playoffs as an opportunity to rally the troops and boost morale through organized office pools with prizes or renting a big screen television for the break room for viewing breaks. In the end, employers have to weigh the costs of making employees feel more at home with unfiltered Internet use in the office against potential drains on productivity, bandwidth, and other resources.