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Wi-MAX: A Viable Alternative to DSL or Cable?

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NewsCast, a British photojournalism company that specializes in photography syndication and online image libraries, has one less headache to worry about in its Manhattan bureau. Uploading and downloading images, a task that requires a lot of extra bandwidth due to the size of the files, has become a lot easier over the last year since the company switched to Wi-MAX to connect to the Internet. Wi-MAX — a loose acronym for Worldwide Interoperability for Microwave Access — is a telecommunications industry standard that can provide wireless connectivity over long distances. A related technology, Wi-Fi operates within a much smaller range. The standard is roughly divided into two solutions; Mobile Wi-MAX and fixed Wi-MAX. NewsCast uses fixed Wi-MAX as its broadband provider. “It’s the greatest thing since the invention of white bread,” says Jim Sulley, NewsCast’s director of photography. Before, NewsCast had a T-1 line that cost $800 a month for 1.5 megabits per second (Mbps) of bandwidth and the service was riddled with technical difficulties disrupting the flow of business. “It was that last mile that was killing us. There were so many problems with the T-1 line. I couldn’t be happier with WiMAX,” Sulley says. “It’s much more reliable. It’s faster. And the cost is much lower. We’re on the ‘Five for Five’ plan. We get up to 5 mbps for $500 a month.” Sulley says his business often needs that extra burst of bandwidth due to the nature of what they do; they move large numbers of image files online. Does it sound too good to be true? If your business is located in one of the major metropolitan areas in the country where fixed Wi-MAX is available (New York City, Chicago, and San Francisco, to name a few), then this technology can be a viable alternative to other forms of Internet service, such as DSL, Cable, or T-1 lines. Otherwise, you may have to wait. Wi-MAX: sooner or later “Wi-MAX is extremely limited in the United States right now and that’s not likely to change anytime soon. It may have some effect by 2010. Mainly it will compete against that last mile of DSL and Cable typically in suburbia where they still aren’t fully rolled out,” says William Clark, a research vice president from Gartner. Mark Tauschek, a senior research analyst from Info-Tech, a research firm based in Ontario, Canada, is more optimistic. He agrees the real rollout won’t happen until 2010, but does believe 2008 will be a big year for Wi-MAX. “There are a few things coming together this year that are going to make Wi-MAX ubiquitous,” says Tauschek, who points out the following: Sprint is committed to Wi-MAX.Sprint has already committed itself to the 2.5 GHz spectrum with the FCC, with the understanding it would be used for WiMAX. So despite recent headlines of Sprint’s delayed deal with Clearwire (the other company heavily committed to creating a nationwide Wi-MAX network in the United States), upheavals in upper management, reports of expected layoffs and even the possibility of moving its corporate headquarters back to Kansas from Virginia; don’t count out Sprint’s long term commitment to Wi-MAX. Industry support for Wi-MAX.  By mid-year, laptops will be shipping out with Intel chip sets that support Wi-MAX. Competitive pricing. It’s an industry standard, which means no royalties. “It also makes it very cookie cutter to stamp out in volume. Prices will drop fast,” points out Tauschek. From Sulley’s story, it’s clear it’s already beating out T-1 lines handily in pricing. A technology that’s worth the wait According to Maravedas, a telecom research company based in Montreal, Canada, there are some 500,000 Wi-MAX users in the United States right now. Maravedas predicts that number will grow to 10 million by 2013. Those figures exclude the Sprint deal, which if it goes through would mean a coast-to-coast Wi-MAX network available to 100 million users. In addition to competitive pricing, here are some other possible advantages to using Wi-MAX as a fixed broadband provider. Covering the last mile — and 69 other miles.  Wi-MAX carries at a range as far as 70 miles. Critics complain the signal weakens the farther out it goes and is really optimal up to about 10 miles. Even so, as a broadband solution it would be advantageous for businesses divided among several floors in one building, across a corporate park of buildings, or connecting employees who live in relative close proximity to the office. Here, there and everywhere worldwide.Wi-MAX has already hit critical mass in some countries and is quickly gaining steam in others. Eighty percent of Canadians have access to Wi-MAX now. Gartner predicts there will 48 million Wi-MAX connections globally by 2010. For the overseas business traveler, a universal standard across borders for connectivity could make life a lot easier on the road. Positive response where deployed.Sulley’s story about his experience switching to Wi-MAX is just one man’s opinion. But here are some numbers that indicate he’s not alone in his satisfaction with his new broadband choice. Clearwire serves the town of Kirkland, Wash., a suburb of Seattle and only a couple of miles from Microsoft’s Redmond, Wash. corporate headquarters. It has picked up no less than 90,000 subscribers in just the past six months. Drawbacks to Wi-MAX Clearly the biggest drawback to Wi-MAX right now is availability. But there are others to consider: If it isn’t broken, don’t fix it.Very few businesses are without a broadband option. For the most part DSL and cable lines have been dropped down to the last mile. The telecommunications and cable companies aren’t going to walk away from years of investment deploying that infrastructure. Since it’s already in place, that means adding a new user is virtually free for them and pure profit off the customer. Traditional broadband providers can afford to get in a pricing war when the time comes. Security. Since penetration is still low, it remains to be seen just how easy or difficult it will be for hackers to target Wi-MAX networks. Industry watchers see potential vulnerabilities in the standards making it possible for “man-in-the-middle” attacks, denial of service attacks, as well as weaknesses in encryption that could contribute to data leaks. Other emerging options.The first option that comes to mind would be a fiber optic network (FiOS). Because it involves rolling out that last mile of fiber building by building, deployment is slow. But a “lit building” is highly coveted office space. The fiber optics lines are already wired into the building and very user friendly for tenants, who receive lightening fast, reliable connectivity. Verizon is heavily pushing FIOS. Despite those obstacles, “I’m bullish on Wi-MAX,” says Tauschek. One thing he may not be taking into account is the bears: the ones plaguing Wall Street these days. A slow down in the economy could easily turn that last mile into the long mile for any new broadband provider trying to break into that market.

Taking Your E-Business Global

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Consumers in the United States looking to find your company online reflexively assume that your domain name — or Web address — will consist of your company name plus “dot-com.” But that’s not necessarily true in other countries. Potential customers in some foreign locales prefer doing business with an online company that has a more localized domain name, forcing some businesses to consider whether or not maintaining multiple domain names is worth the cost of doing business globally. Residents of Canada and England prefer to do business with companies that have a dot-ca or dot-co-dot-uk domain, according to Nicky Senyard, the CEO of ShareResults.com, a Montreal-based company that works with international affiliate marketers. A local domain “gives people the feeling that it is my place,” she says. Companies that want to participate in e-commerce should strongly consider localized domains because it gives buyers the impression that they are dealing with someone close by, Senyard says. International brand vs. localized domain Companies that want to establish their name as an international brand may want to consider using a single domain, according to Michael Stalbaum, the CEO of online agency UnREAL Marketing, of Narberth, Pa. “It’s about brand awareness,” says Stalbaum. He believes that a dot-com address is just easier to remember. Small businesses that rely on a single domain must localize the content to be taken seriously, according to Senyard. For example, the home page should direct users to customized landing pages that can be represented by the flags of each nation. The localized content should include pricing information in the regional currency. Shipping information should be customized to reflect items that would be delayed by going through customs, Senyard says.   Cookies should be set on visitors’ computers to remember what region they are from so that next time they log on they are sent straight to those pages in their language and featuring prices in their currency. Even better is employing “geotargeting” technology that recognizes the region of the user’s IP address and automatically redirects them to a regional page. Different content for different domains Businesses that create multiple local domains should differentiate the content so that search engines do not consider them duplicates, Senyard says. For example, if multiple sites for a business exist in English for residents of Canada, England, and Australia, those different sites may be excluded from search engine results if they contain the same text. Businesses may have to change the wording of their domain name if it is not available in a foreign country. Google cannot use the Gmail domain in Germany because a similar service already existed using the country’s dot-de domain, so the company opted for GoogleMail.de, according to Greg Sterling, the founding principal of Sterling Marketing Intelligence, a consulting and research firm. If a corporate name is already in use in a region, a business might be better off substantially changing the name rather than using a derivation of a domain — such as adding a hyphen — to prevent potential lawsuits, he says.   Setting up multiple domains is not a matter of economics but a matter of commitment. Domain names can be set up within a few hours and cost less than $10 each to register and a few dollars per year to maintain. But small businesses should localize the content for language and hire someone from that region and not merely someone fluent in the language. Websites must speak to potential customers in familiar language and with an understanding of national business laws or businesses will risk alienating consumers.

What are Denial of Service Attacks?

To fully understand denial of service (DoS) attacks and their danger to your business, think back to high school, and the havoc that a few pranksters could wreak by overflowing a few toilets at the same time. Leaving behind commodes, digital hooligans have learned to cripple corporate networks and — more often — Web connected servers, using a modern form of the “everyone flush together” strategy. A DoS attack simply floods the target machine or network with an unusual, and unmanageable, amount of traffic. Distributed denial of service (DDoS) attacks are even more potent as they involve the perpetrators commandeering hundreds and even thousands of machines on the Internet for the purpose of launching the crippling attack against your company. “Denial of Service attacks are purposeful actions intended to disrupt authorized use of some service, such as Web services, network bandwidth, etc.,” explains Dave Dittrich, a researcher at the University of Washington’s Information School and co-author of “Internet Denial of Service: Attack and Defense Mechanisms.” “Distributed Denial of Service is a more advanced form of DoS attack where an attacker first takes control of a large number of Internet accessible systems (for example, home computers on DSL or broadband lines) and uses them all in concert to increase the effectiveness of the DoS attack.” The bad news is that such attacks are on the rise. The average number of DoS attacks detected every day increased by 51 percent between the first half of 2005 and the last half, according to Symantec, the global security software maker, which has been tracking the various types of computer attacks for years. The swift rise in the number of attacks “may indicate that an entrenched and well-organized community of attackers is beginning to utilize their resources to carry out more coordinated attacks,” says Symantec’s Internet Security Threat Report. DDoS attacks remain difficult for network security administrators to thwart because of their simplicity and ubiquity. If you’ve ever tried to surf to CNN.com during an important breaking news story, you understand how too much network traffic can simply make a site unusable. In the worst case, the demand on the target becomes so great that machine crashes, or allows malicious code to stream through buffer overloads. At that point, you’ve been hacked. “Years ago, these attacks were done mostly for fun and bragging rights within a small community of mostly teenagers trying to prove how skilled they were,” explains Dittrich. A 15-year-old Montreal boy calling himself Mafiaboy brought DDoS into the common lexicon of security threats in 2000 when he used DDoS techniques to temporarily cripple sites including Yahoo, Amazon, and eBay. Unfortunately, DDoS has evolved from a teenage prank or revenge by one computer nerd against another into something more malevolent. Today, a much larger percentage of attacks are done by organized criminals in order to seek financial gains. Here are some of the techniques they use: Delivery of spam e-mail Extortion (an electronic version of the old protection racket) Stealing competitive information Stealing sensitive information such as login credentials, credit card and CVV2 numbers (the three digit number on the back of your credit card) Or defrauding ad referral services that pay someone for directing Web readers to click on an ad link. Preventing and dealing with DDoS remains a tricky business. A comprehensive list of how businesses can prevent a DoS attack is on the website of CERT, the federally funded Internet security research and development center at Carnegie Mellon University. Dittrich advises administrators that the most important preparation remains the basics of securing and hardening servers, ensuring level of service agreements with upstream network providers and regularly scanning client machines so that they don’t become a part of a DDoS attack bot army. Be aware that sometimes DoS attacks are not what they seem. “On more than one occasion, I have been contacted by sites who believe they are under a DDoS attack, swear they know who is responsible (a disgruntled ex-employee) and want my help in tracking down the person responsible,” Dittrich says. But after working with these companies he sometimes finds that “the problem was really a bug in their browser application that was causing excessive connections to their Web server by legitimate users.”

Gift Guide: For the Office

Stylish Stylus Made by adding translucent enamel and touches of 18-karat gold to a precision-engraved pattern, this Trellis fountain pen ($4,500) by David Oscarson makes most Montblancs look like Bics. David Oscarson launched his eponymous Wildwood, Mo.-based company in 2000, adopting the same technique used to make some Fabergé eggs. Oscarson designs the pens himself, importing special parts from Germany and France, and finishing them with a team of British goldsmiths and silversmiths. The Trellis collection is his company’s seventh and latest line. The pens come in azure (shown), black, sapphire, red, and white. The company makes only 88 pens in each color; they are also available in a roller ball version. www.davidoscarson.com Plug and Play The Klipsch iGroove ($280) frees MP3s from their ear-bud chains. The speaker system was designed for the iPod, but comes with an attachment that works with most MP3 players. Klipsch, a 60-year-old family business in Indianapolis, sells speakers and stereo components through stores like Best Buy and Circuit City. CEO Chris Pyle (whose second cousin founded Klipsch) says its products are made with both science and instinct. After technical sound tests, employees known as the “golden ears” test the devices by listening to a favorite CD or DVD. Personally, Pyle tests with The Hunt For Red October. www.klipsch.com Time to Reflect With Kikkerland’s Spy Clock ($20) you can surreptitiously keep tabs on who’s about to barge into your two o’clock meeting. A cross between a timepiece and a security mirror, the wall clock is about a foot in diameter. Kikkerland, based in New York City, works with designers like the Spy Clock’s creator, Pieter Woudt, to make whimsical toys, games, and housewares. The whimsy extends to Kikkerland’s name, which is Dutch for “land of frogs.” It’s also a nickname for Holland, from which Kikkerland’s founder, Jan van der Lande, hails. The clock is sold at stylish home shops like New York City’s Mxyplyzyk. www.mxyplyzyk.com Note-Worthy This Bachelor Pad ($90) by Schleeh Design is no Post-it dispenser. Made in the company’s Montreal studio, it has a cherry base and a stainless steel slider for tearing off just as much paper as you need. For start-up capital, founder Colin Schleeh sold his house in 2002 and lived for a spell in the backroom of his studio. The pad is sold in high-end gift shops. Refills are $24. www.poeme-online.com Morning Mud At six inches tall, this hand-painted Brooklyn Bridge mug ($19) by Our Name Is Mud can handle the grande-est cappuccino. Founder Lorrie Veasey, who designed the mug, was a teacher who made pottery to supplement her income. These days, her company has four New York City retail stores–in three of them customers paint their own pottery–and a wholesale division. www.ournameismud.com

Gift Guide: For the Office

Stylish Stylus Made by adding translucent enamel and touches of 18-karat gold to a precision-engraved pattern, this Trellis fountain pen ($4,500) by David Oscarson makes most Montblancs look like Bics. David Oscarson launched his eponymous Wildwood, Mo.-based company in 2000, adopting the same technique used to make some Fabergé eggs. Oscarson designs the pens himself, importing special parts from Germany and France, and finishing them with a team of British goldsmiths and silversmiths. The Trellis collection is his company’s seventh and latest line. The pens come in azure (shown), black, sapphire, red, and white. The company makes only 88 pens in each color; they are also available in a roller ball version. www.davidoscarson.com Plug and Play The Klipsch iGroove ($280) frees MP3s from their ear-bud chains. The speaker system was designed for the iPod, but comes with an attachment that works with most MP3 players. Klipsch, a 60-year-old family business in Indianapolis, sells speakers and stereo components through stores like Best Buy and Circuit City. CEO Chris Pyle (whose second cousin founded Klipsch) says its products are made with both science and instinct. After technical sound tests, employees known as the “golden ears” test the devices by listening to a favorite CD or DVD. Personally, Pyle tests with The Hunt For Red October. www.klipsch.com Time to Reflect With Kikkerland’s Spy Clock ($20) you can surreptitiously keep tabs on who’s about to barge into your two o’clock meeting. A cross between a timepiece and a security mirror, the wall clock is about a foot in diameter. Kikkerland, based in New York City, works with designers like the Spy Clock’s creator, Pieter Woudt, to make whimsical toys, games, and housewares. The whimsy extends to Kikkerland’s name, which is Dutch for “land of frogs.” It’s also a nickname for Holland, from which Kikkerland’s founder, Jan van der Lande, hails. The clock is sold at stylish home shops like New York City’s Mxyplyzyk. www.mxyplyzyk.com Note-Worthy This Bachelor Pad ($90) by Schleeh Design is no Post-it dispenser. Made in the company’s Montreal studio, it has a cherry base and a stainless steel slider for tearing off just as much paper as you need. For start-up capital, founder Colin Schleeh sold his house in 2002 and lived for a spell in the backroom of his studio. The pad is sold in high-end gift shops. Refills are $24. www.poeme-online.com Morning Mud At six inches tall, this hand-painted Brooklyn Bridge mug ($19) by Our Name Is Mud can handle the grande-est cappuccino. Founder Lorrie Veasey, who designed the mug, was a teacher who made pottery to supplement her income. These days, her company has four New York City retail stores–in three of them customers paint their own pottery–and a wholesale division. www.ournameismud.com

Getting In on the E-Signature Game

Over the centuries, signatures have come in many forms, from a simple mark to a copperplate John Hancock to the imprint of an intricately carved ivory seal. Now the U.S. Congress has added “electronic sound, symbol, or process” to the list. That’s how electronic signature is defined in the Electronic Signatures in Global and National Commerce Act, which went into effect on October 1, 2000. In principle, the term’s broad definition means that signing one’s name can be as simple as sending an e-mail or pressing 1 on a Touch-Tone phone. But companies doing business online could opt for more sophisticated technologies should they desire a higher level of security and comfort. Anyone can create digital signatures using common desktop applications, such as Microsoft Outlook, Netscape Communicator, and Adobe Acrobat. While those signatures are images, Montreal-based onSign, a unit of Silanis Technology, offers free software for script aficionados that embeds a digital signature in the image of a user’s handwritten name. A digital signature operates by matching two “keys” — very large numbers used to encrypt information. You use your private key to generate a signature. You then send (or store online) a digital certificate containing your public key with each signed document. The certificate explains who you are to the document’s recipient, and the public key allows him or her to verify your signature. If the keys don’t match — or if the document has been altered since you signed it — the verification attempt will fail. In many simple digital signature programs, users issue their own certificates. That method may be adequate among correspondents who know one another, explains Lisa Pretty, executive director of the PKI Forum, a public key technology industry group. If additional security is necessary, companies such as Dallas-based AlphaTrust Corp. can fill the breach by issuing users a digital ID that allows the recipient of their documents to verify their identities and validate their electronic signatures. In the end, ensuring 100% validity when it comes to digital identities may not be possible. But signature verification in the paper world isn’t foolproof either, says Rick Lane, director of e-commerce and Internet technology at the U.S. Chamber of Commerce. “There’s no difference,” he says. “Those concerns don’t change.” Just the Facts Electronic signatures and records have the same legal validity as handwritten signatures. No one can be required to use or accept electronic signatures or records. States can preempt the new law by adopting the Uniform Electronic Transactions Act (which is technology neutral) or by enacting laws that similarly do not specify which technologies qualify as electronic signatures. The Electronic Signatures in Global and National Commerce Act does not apply to certain documents, including wills, divorce papers, and court orders. Source: Electronic Signatures in Global and National Commerce Act. Copyright © 2000 G+J USA Publishing

Bulletin Board

Getting In on the E-Signature Game Over the centuries, signatures have come in many forms, from a simple mark to a copperplate John Hancock to the imprint of an intricately carved ivory seal. Now the U.S. Congress has added “electronic sound, symbol, or process” to the list. That’s how electronic signature is defined in the Electronic Signatures in Global and National Commerce Act, which went into effect on October 1. In principle, the term’s broad definition means that signing one’s name can be as simple as sending an E-mail or pressing 1 on a Touch-Tone phone. But companies doing business online could opt for more sophisticated technologies should they desire a higher level of security and comfort. Anyone can create digital signatures using common desktop applications, such as Microsoft Outlook, Netscape Communicator, and Adobe Acrobat. While those signatures are images, Montreal-based onSign, a unit of Silanis Technology, offers free software for script aficionados that embeds a digital signature in the image of a user’s handwritten name. A digital signature operates by matching two “keys” — very large numbers used to encrypt information. You use your private key to generate a signature. You then send (or store online) a digital certificate containing your public key with each signed document. The certificate explains who you are to the document’s recipient, and the public key allows him or her to verify your signature. If the keys don’t match — or if the document has been altered since you signed it — the verification attempt will fail. In many simple digital-signature programs, users issue their own certificates. That method may be adequate among correspondents who know one another, explains Lisa Pretty, executive director of the PKI Forum, a public-key-technology industry group. If additional security is necessary, companies such as Dallas-based AlphaTrust Corp. can fill the breach by issuing users a digital ID that allows the recipient of their documents to verify their identities and validate their electronic signatures. In the end, ensuring 100% validity when it comes to digital identities may not be possible. But signature verification in the paper world isn’t foolproof either, says Rick Lane, director of E-commerce and Internet technology at the U.S. Chamber of Commerce. “There’s no difference,” he says. “Those concerns don’t change.” –Mary Kwak The E-Sign Law: Just the Facts Electronic signatures and records have the same legal validity as handwritten signatures. No one can be required to use or accept electronic signatures or records. States can preempt the new law by adopting the Uniform Electronic Transactions Act (which is technology neutral) or by enacting laws that similarly do not specify which technologies qualify as electronic signatures. The Electronic Signatures in Global and National Commerce Act does not apply to certain documents, including wills, divorce papers, and court orders. Source: Electronic Signatures in Global and National Commerce Act. High-Wired Competition As recently as five years ago, nothing in New York City symbolized the financial ruthlessness of the 1980s more than a vacant building at 55 Broad St., just west of the New York Stock Exchange. Once the home of Drexel Burnham Lambert Group Inc., the 400,000-square-foot structure sat empty for five years after the giant securities firm collapsed into bankruptcy, in 1990. Desperate to find tenants, the Rudin Management Co. upgraded the building by installing state-of-the-art wiring, then offered the space to high-tech start-ups at bargain rates. From the start, Rudin Management executives insisted they were creating a community, a place where creative entrepreneurs could “cross-pollinate.” John Gilbert, Rudin’s chief operating officer, says tenants cooperate in a variety of ways, from embarking on joint ventures to sharing ideas and services. Ultimately, that’s how it worked for Thomas Pennell, CEO of Pennell Venture Partners, which has been a tenant at 55 Broad St. for more than four years. Initially, he says, he didn’t interact much with his neighbors, mostly other struggling start-ups. More recently, though, the building has attracted bigger, better-known technology companies; as a result, Pennell says, he’s done some deals with his workplace neighbors and expects more to follow. But other people get a little nervous about working side by side with potential competitors. Rudin Management “put a nice spin on it,” says Charles Smith-Semedo, CEO of NewMedia Technology Corp., based at 55 Broad. But in Smith’s opinion, any serious networking happens outside the front door. “When you get on the elevator, everybody stops talking,” he says. Meanwhile, even the most community-minded businesses watch their neighbors for signs of failure. When one Internet start-up directly below Pennell’s space failed, the venture capitalist says, “we just took their furniture and wished them well.” –Anne Stuart Healthy Skepticism for ASPs Application service providers (ASPs), software companies that manage data for you on the Web, are struggling to convince small-business owners that the ASP model is a secure one. Now Accpac, a subsidiary of Computer Associates, has started one of a few partner programs in which accounting firms host Accpac applications on their Web sites. Through those programs, small-business owners can begin using the ASP offerings through companies they already know and trust. Another small-business anxiety: even though the whole point of the ASP model is that it allows data to live anywhere, many CEOs want their data to remain physically close to home. So Accpac has built regional data centers. CEOs “like it that their data is in a building they can drive to, surrounded by fences and guard dogs,” says Robert Lavery, vice-president of strategic alliances for Accpac, only half joking. And small-business owners are absolutely right to be wary, says Joseph Fuccillo, a senior vice-president at Xand Corp., a Hawthorne, N.Y., company that provides hosting hardware and services to ASPs. “If you’re going to outsource any business-critical data, you should go see the facility and make sure it’s not in someone’s garage,” he says. –Jill Hecht Maxwell Things We Love Pat O’Neill’s monthly mailings to prospective new accounts were getting a little stale. Her solution: CD-ROM business cards. First she filmed a three-minute commercial for O’Neill Benefits Group Brokerage, her four-employee benefits-intermediary business in Boulder, Colo., and sent it to Microbizcard Inc., of Toronto, which burned it onto CDs the size of business cards. O’Neill paid about $2 per disc, though Microbizcard has since dropped its prices to $1.50 per unit with a purchase of 500 discs. Microbizcard offers the discs in the customer’s choice of 12 standard shapes, such as squares and ovals, or cuts them into custom designs, such as a pair of boxing gloves or a can of soda. CD-ROM business cards have been around for about three years. What’s new, says Microbizcard vice-president Dionne Skinner, is that the cards can now hold all kinds of multimedia goodies and even have E-commerce capability. The downside: Some computers won’t play the business cards without an adapter. Still, O’Neill remains eager to mail out her multimedia missives along with the regular, paper business cards. “One day CD-ROM business cards will be all over the place, and once people have a pile of them, they won’t stick them into their machines,” she says. “But right now, even if they pop them in for a minute, I look good.” –J.H.M. Tracking Tech Time At first glance the job he’d done on the pet-themed Web site seemed a job well done to Todd Jones. His Internet consulting company, Semtor Inc., had built the site efficiently — or so he thought. But when it came time to bid on the next job, Jones took a closer look. It turned out that his company had invested 1,724 person-hours in the pet site, 124 more than it had figured into the price. “That cost us about $6,000,” Jones says. Jones knew the exact numbers because Semtor, based in Weston, Fla., uses professional services automation (PSA) software from Toronto-based Changepoint Corp. ( www.changepoint.com). Invented by techies for techies, it helps consultants figure out what to charge before a job begins and how to track their services once a project is under way. The software is licensed for a onetime fee of $500 to $2,000 per user. Customers can also rent it from Changepoint over the Internet for $70 and up per user per month. Companies are also using Changepoint to help their own technology departments track their costs — and justify their budgets. For instance, at Integris Health Inc., a health-care network based in Oklahoma City, the 160-person IT division is planning to use the software to send dummy bills to other departments to chart how it’s spending its time. “When the VP of a different division says, ‘I don’t get anything out of IT,” explains Integris IT director Cynthia Hilterbrand, “we can say, ‘That’s interesting. We gave you 2,000 man-hours.” PSA’s ultimate value may be as a management tool for projecting costs for future work. Jones says that the detailed information that Changepoint provided on the pet-site job allowed Semtor to bid for its next job more accurately. Integris, too, plans to use its new knowledge about IT work demands to budget IT staff time. –Jane Salodof MacNeil Outsourcing IT: What It Costs Application Maintenance: $250,000 to $100 million for a three year to five year contract Hardware Support: $2,000 to $1 million annually Application Service Provider: Either $20 to $2,000 per user per month or up to 10% of revenues per transaction Call Center: $100,000 to $2 million annually Web-Site Hosting: $20 to $100,000 monthly Custom Development Project: $2,000 to $100 million, depending on the length of the contract Source: Ian S. Hayes, president, Clarity Consulting Inc., Hamilton, Mass. Wanted: Tomb Raider Computer games are really starting to get down to business. The University of California at Irvine is launching a 10-course program next semester called Gaming Studies. The program melds graphic arts, computer science, social sciences, and performing arts. UC assistant professor Robert Nideffer, who got the ball rolling and holds graduate degrees in computer arts and sociology himself, expects the gaming-studies field to become even more popular than film studies has been. Several other schools have gotten on the bandwagon as well. Nongaming companies should keep an eye out for gaming grads. “Building a game is a very sophisticated project-management environment,” notes Brian Reithel, president of the Foundation for Information Technology Education, the research arm of the Association of Information Technology Professionals. –J.H.M. Hot Tip: Limo as Mobile Office As Steve Healis’s janitorial-services company, Avalon Building Maintenance Inc., of Anaheim, Calif., was expanding, the CEO found himself spending 8 to 10 hours a week just driving to customer sites and division offices throughout southern California. To catch up on the work he wasn’t getting done while on the road, Healis ended up working extra nights and weekends. His solution: a mobile office. Healis and division managers now travel in one of three vans or a limousine, all outfitted with an inverter, a device that lets them use laptops, printers, and fax machines en route. The vehicles each cost about $55,000, plus $1,000 for the inverter. Janitors who do detail work at customer sites do the driving. When Healis visits potential customers, he can go out to the car, work up a proposal, and, he says, return it to the customer five minutes later. He credits the mobile offices with allowing him and his managers to handle more work during the company’s growth spurt — $150,000 a month in business each, compared with the $100,000 they did a month before they got the equipped cars. (Avalon Building Maintenance is on track to do $8 million in business in 2000.) But Healis acknowledges that he sometimes gets a bit uncomfortable riding around in the limo. Referring to the few times the paparazzi have mistaken him for a celebrity when he pulls up to a job on Beverly Hills’ Rodeo Drive, he says, “I just want to say, ‘No, I’m the janitor!’ ” –Julia Ramey Seeing Blue What is it about the color blue? We’ve noticed more and more companies — especially high-tech and Internet businesses — copping the cool tone for use in their names. Perhaps CEOs want their businesses to grow up to be IBM, or maybe they’re just huge Cookie Monster fans. Leatrice Eiseman, director of the Pantone Color Institute, in Carlstadt, N.J., counsels companies on how customers react to colors. “Invariably, when we show people a blue swatch, we get the same kind of response: words like constant, loyal, dependable, and always there for you,” Eiseman says. “It comes from the mind’s association of blue with the sky and water — things that are never going to go away.” In other words, true-blue. Here’s a list of just a few of the blue-toned businesses we’ve come across: Bleu22 Studios Blue Dog Multimedia Blue Dot Interactive Bluefly Inc. Blue Hypermedia Blue Martini Software Bluemercury Blue Moon Internet Services Blueprint Technologies Blue Pumpkin Software Blue Shoe Technologies Blue Sky Internet Inc. –J.H.M. Who’s Afraid of E-Commerce? Less than a fifth of U.S. small businesses sell online, according to IDC, a research group in Framingham, Mass. But never underestimate the power of the Net. By 2005, Americans will spend more than $632 billion in stores as a direct result of research they’ve conducted online — more than triple what they’ll fork over when shopping electronically, says Jupiter Research senior analyst Ken Cassar of New York City. –J.H.M. Please e-mail your comments to editors@inc.com.

This Is Rocket Science

Paul Moller may have been working on his flying car for nearly four decades. But he’s no crackpot. Meet Skycar Inside a small, squat building in the interior farmland of northern California, a machine that can only be described as a one-man flying saucer sits next to a spacious workshop. It’s not the most interesting vehicle in the building. That honor has to go to the gleaming red machine in the corner, the one that looks like a race car circa 2025, all wicked curves and multiple jetlike engines. It’s a Skycar — a “roadable aircraft,” or a flying car, if you will — that is capable in theory of lifting straight up past rooftops and then zooming off over hill, dale, and traffic jams. Paul Moller believes he’s going to put one just like it in your driveway. It seems like a batty notion, but it’s one to which Moller has unwaveringly clung throughout a nearly four-decade odyssey that has left him and his company, Moller International, in Davis, Calif., constantly on the brink of crashing and burning. Moller, of course, is hardly the only entrepreneur to throw himself into a long-shot, long-haul venture that holds out the promise of great reward. But few have pursued as grand a vision against such daunting odds and with as much resiliency. The saga of Moller International is virtually a road map — or, rather, an aeronautical chart — of how to keep moving ahead with a dream when the world seems to offer nothing but wind shear. “I always believed I’d succeed if I could just survive,” says Moller. “It’s always been about surviving.” He just may pull it off. Child prodigies are usually associated with mathematics or music. Moller, who grew up on a farm in rural Canada, was gifted in mechanical engineering. At age 11 he designed and built a working four-person Ferris wheel. Four years later, after an inspirational encounter with a hummingbird, he built a primitive and partially functioning helicopter. Not interested in attending college, Moller attended an aircraft-maintenance trade school. But he never got over the thrill of building a machine that could hover, and he pored through engineering textbooks on his own and took a few night classes. In 1960, when he was 23, he randomly dropped in on Barry Newman, an aeronautics professor at Montreal’s McGill University, asking for advice on how he could take some college classes. Newman was so impressed that he pulled strings to get Moller into a graduate program there, despite Moller’s lack of a college degree. Upon obtaining his Ph.D. in mechanical engineering, a mere three years later, Moller got a job at the University of California at Davis, and it wasn’t long before he had created the school’s first aeronautics curriculum. But a question kept nagging at him. Why weren’t we all getting around the way the Jetsons did? In a world that was beginning to experience heady revolutions in computers, medicine, and even space travel, Americans were spending hours a day in machines that were essentially a 19th-century technology, stuck in traffic under wide-open skies. It was as if every element of science fiction were coming to life, except for the most ubiquitous — flying cars. “You can’t describe a future without a major evolution in personal transportation,” says Moller. Was there a way to combine the straight-up flight of a helicopter with the greater simplicity, speed, and lower cost of ownership of a light plane? The key, Moller decided, was the engine — usually the weak link in aircraft when it came to cost, performance, and reliability issues. What if an aircraft could be driven by smaller, simpler engines that each turned a small fan-blade-like rotor underneath the vehicle? In 1965, Moller built and flew a two-engine hovering platform he called the XM-2. The underpowered contraption struggled to make it inches off the ground and tended to wildly pitch to one side or the other with any imbalance in the two engines’ thrusts. But it was a start. By 1967, Moller was itching to spend all his time designing and developing a precursor to a mass-marketable flying vehicle that could challenge the dominance of the automobile. At that time he estimated it would take 10 years if he could get the right power plant. All that stood in his way were a complete absence of funding, enormous technical and regulatory hurdles, and a long history of flying-car failures. (See “It’s a Bird, It’s a Plane, It’s … History,” below.) On the plus side, an easy-to-own-and-fly family aircraft could create one of the largest new markets in history. Moller knew little would happen without investors. So he started talking up the idea to everyone of means he ran into. Soon the 30-year-old fell in with an eccentric but enthusiastic promoter who agreed to pay $15,000 up front and $85,000 in the coming year in exchange for 7% of Moller’s about-to-be-founded enterprise. Moller scaled back his university job in 1968, set up a workshop in a garage, and started ordering parts. About three months later, with his $15,000 depleted and his debt rising, Moller was stunned to learn that his lone investor’s business had collapsed. Moller had to scare up money, and fast. It would become a theme for the next 32 years. He quickly confirmed the obvious, which was that traditional sources of financing were not eager to throw money at a garage start-up with an unproven technology, market, and founder. Instead, he would have to play the passion card — that is, find well-heeled people who would be sufficiently revved up by the force of his creativity, ambition, and vision to fork over significant sums of money without any conventional form of assurance that they’d ever see a penny of it again. He struck gold later that year with Jim Fitzgerald, then the major owner of a private hospital near San Francisco. Fitzgerald not only was willing to put in some of his own money but talked Moller up to some doctors who always seemed to be looking for interesting investments to round out their portfolios — or at least to generate tax deductions. The group put up $25,000 to start. In the coming years they would put in more than $500,000. The bankrupt original backer helped bring in money, too, by introducing Moller to prospective investors. And former mentor Newman was good for $2,000. Those investments and others like them were sustaining in more than a financial sense. “If I ever had dark times and thought about how easy it would have been for me to walk away from the project,” says Moller, “just remembering how people like that had put their trust in me kept me going.” By the end of 1968, Moller had built and tested the XM-3, a more stable version of the XM-2, though it too was incapable of controlled flight. As work on his prototypes intensified, he was bolstered by help from a few employees and a parade of graduate students who had jumped at the chance to work on cutting-edge aeronautics technology. At that point Moller found himself wondering if there wasn’t an intermediate, far easier target he could pick off along the way with the tiny rotors he was developing. What besides vehicles might need a lightweight push from a blast of air? As an admittedly reckless skier, Moller had always felt that standing around waiting for a chairlift was as inefficient as forcing aircraft to use an airport. But if he could design a backpack containing a powered rotor… It probably goes without saying that the backpack thrust unit wasn’t destined to eliminate the ski-resort lift line. Of the many obstacles that arose, Moller wrestled most heavily with the requirement that peaceful mountain slopes not sound like Daytona when skiers were schussing uphill. So he developed his own muffler and tested it out on motorcycles, which were a passion of his. It soon occurred to him that the demand for motorcycle accessories far outstripped that for thrust-pack accessories. Eventually, the Supertrapp muffler, as he named it, would become one of the most popular aftermarket accessories ever made for motorcycles and would be a hit on the race-car circuit as well. Supertrapp was a $5-million business and was still rapidly growing when he sold it, in 1988, to free up time and money for his Skycar work. “I loved creating a physical product that was made on an assembly line and that made money we couldn’t have survived without,” says Moller. “But it occupied a lot of my best people.” Was that successful venture a fluke? Apparently not. When Moller had started searching for a larger work space in the mid-1970s, he recognized that the Davis area lacked the sort of research-and-development industrial park that was starting to thrive around many other major university towns. So he spearheaded the development of one and made millions more when he later sold his interest in it. For Moller those accomplishments were useful distractions. “Anything I did besides work on the flying car was to raise money for the car,” he says. “Everything was for the car.” To that end, the ancillary businesses were valuable not just for the cash but also for the credibility they gave Moller in the eyes of prospective investors. He might be a dreamer, but he was a dreamer who could make money. Never quite enough money, though. Everything Moller could scrape together from investors and his side business ventures was instantly gobbled up by flying-car R&D to the tune of as much as $3 million a year. Like the resulting prototypes, Moller’s finances were underpowered and lurchy. He owns the building he operates in, but he’s lost and regained it twice, once frantically negotiating to keep it while lying in a hospital bed with a broken neck from a motorcycle-trail-riding accident. (He also races go-carts, and he plays racquetball daily.) “I thought they were going to chain the door that time,” he recalls. Moller says that he’s been involved in about nine lawsuits, everything from disputes over distributor contracts — including one with a large investor and former board member of the company — to liability for allegedly faulty muffler parts. Moller sued one company for refusing to pay royalties on an engine design that he says violated one of the 43 patents Moller International owns on its technologies. All suits were resolved in his favor, he claims. One way or another, the work on the vehicles went on. By the early 1970s, Moller had turned his attention to a different type of engine, named a Wankel after its German inventor. Moller believed the engine’s ability to churn out high horsepower in a light, cheap, low-maintenance package made it perfect for a flying car. In 1974 the Wankel-powered XM-4 embarked on its maiden flight of a few wobbly feet. Moller realized there was little point in bringing out additional prototypes without first achieving quantum leaps in power and control. Doing so took him another 15 years — 12 years past the 10-year mark he had once set for himself. “We never felt discouraged about the slow evolution of the car,” he says. “The only thing that was disheartening was having to sometimes put the work on it aside to raise money.” Finally, in 1989, he smoothly piloted the eight-engine, flying-saucer-like M200X to a height of 50 feet alongside his building. In theory, 40 feet is as good as 10,000 from an aeronautical point of view. The M200X’s one-man design wasn’t a marketable one, but it proved the concept of a hover vehicle with multiple small engines. Moller flew the M200X more than 200 times in front of current and prospective investors and other potential boosters. To fund the Skycar, Paul Moller developed a muffler that he marketed to motorcycle and race-car enthusiasts By 1990, Moller was working on a new machine designated the M400. The lack of an X in the name was significant — X is generally taken to mean “experimental” in new aircraft. From the beginning, the Skycar, as the M400 would later be jauntily named, was intended to be the real deal. It would be Moller’s do-or-die project. “It was what I had been moving toward for most of my life,” he says. “Making it work was everything to me. Just accepting the possibility of failure would have been the first step to failure.” The Skycar’s outrageously sexy appearance is hard to reconcile with its creator. Moller doesn’t look or act like someone who would build the stuff of male adolescent fantasies. There’s something sturdy and utilitarian about his build and even his face, though the latter is softened by an extended Vandyke that gives him an incongruously thoughtful look. In fact, Moller shrugs off his supervehicle’s hot looks as an incidental by-product of the physics of airflow. “If you design something well aerodynamically, it will probably look good, too,” he explains. Appearances aside, the Skycar is an undeniably innovative machine. It seats four in its bubbled cockpit, can be driven for short runs on its three small wheels (by virtue of which the M400 is categorized as a motorcycle by the Department of Transportation), and fits in a two-car garage. Moller claims that the Skycar will in a decade or so be quiet enough to take off from a suburban driveway without unduly stressing the neighbors, but in the shorter term he envisions that owners will drive it to a local “vertiport” for a launch. Once the completed Skycar lifts straight up to a safe height, the machine will thrust forward to speeds of 300 miles per hour or more, under the control of 28 microprocessors running 27,000 lines of programming code that control devices such as those that readjust the flow of fuel to each of the eight engines every hundredth of a second to balance and steer the vehicle. The computers get their marching orders from the pilot by means of a pair of joysticks, but they won’t wait for the pilot’s slow reflexes to kick in before taking any necessary corrective action. “In a 300-mph vehicle, you’re the weak link,” says Moller. Anyone who visits Moller International with the idea that the Skycar was born in a slick, futuristic working environment will be disappointed. The facilities look a lot like the branch offices of a struggling insurance company backed up against a large auto-body shop specializing in interplanetary vehicles. The main giveaway that some kind of advanced high-tech wizardry is happening there is the 21-inch computer-aided- design display terminals tucked away in one set of cubicles. But you’d also have to wonder about the shrapnel holes decorating one small room off the main workshop floor. (They were created by an experimental engine that almost ripped itself apart during a bench-test explosion.) There are 25 employees at the company, and given the current shortage of skilled workers who are willing to work for down-to-earth salaries, Moller was happy to grab them any way he could. One electronics expert had dropped by to inquire about renting storage space when he was thrust into an interview and summarily hired; a mechanical engineer was recruited by another employee who happened to be standing around when the engineer was in a local U-Haul office returning a moving truck. Moller has at times been way ahead of other U.S. businesses when it comes to finding innovative ways to compensate employees, though he claims that he usually ends up regretting it. In the early 1970s, for example, he issued phantom stock — that is, he contracted to pay employees bonuses that corresponded to increases in the value of the company’s stock. He ended up paying out hundreds of thousands of dollars to Supertrapp employees under the plan, he says, before the company was sold. In the late 1980s he started issuing employee stock options with no strings attached, but after a key worker quickly cashed out and started his own business, Moller instituted an eight-year vesting schedule. Turnover has been a problem, Moller concedes. The main reason: fears about the company’s financial health. He recently lost his general manager to a dot-com. “He’s getting $3 million or $4 million in options there,” says Moller, “and here he had to worry about his next paycheck.” He means that literally — several times over the years the company delayed issuing paychecks because the money simply wasn’t in the bank. Moving ahead to the Skycar project had only increased the pressure to raise money, because of the vehicle’s added complexity and the need to make it a practical, certifiable aircraft. (Just building a one-twelfth scale model of the Skycar for dog-and-pony shows cost $20,000.) Before beginning work on the Skycar, Moller had tried to broaden his fund-raising efforts. “We’ve explored every option known to man,” he says. He contacted most major automakers about buying into his company, but they told him point-blank they had no interest whatsoever in flying vehicles. He tried aircraft manufacturers, which for the most part insisted they had enough problems getting ordinary planes and helicopters right. He made his way through much of the Fortune 500 without encountering a glimmer of interest. The only investment bank willing to get involved was Robertson Stephens, which put together a $1.5-million private placement marketed to a handpicked list of its clients. Robertson even had Moller present at a technology conference it sponsored for investors. Not a single nibble. Moller looked into an initial public offering but couldn’t find an interested high-quality underwriter. He trolled for investors through a full-page ad in Business Week. It drew a number of candidates, including a significant one: Jack Allison, an air-force colonel turned real estate agent who was also an enthusiastic pilot. After meeting with Moller, Allison gathered together 21 pilots, colleagues, friends, and friends of friends to come up with $150,000 in 1986. Allison was such a gung-ho supporter of Moller’s efforts that Moller later invited him to join the company. Allison’s title is vice-president of administration, but he serves more as an investor-relations specialist, especially when it comes to selling fellow aviation fanatics on the company. When the most recent tech boom hit, Moller expected to find backers among all the young corporate hotshots stuck in Silicon Valley traffic, who he thought would appreciate the electronic sophistication of the Skycar. “This thing should excite the hell out of the computer industry,” says Moller. “It’s a flying computer.” He wrote letters to the CEOs of all the major Silicon Valley companies he thought might be interested in the electronics behind Skycar . No one responded. Still, it’s not as if Moller has been a complete dud when it comes to raising money. He has done better with foreign corporations, attracting an investment of $300,000 from South Korea’s Samsung Techwin, as well as $700,000 from a Malaysian concern and $1 million from a Finnish company. A Middle Eastern company became an investor when an executive there heard about Moller through one of Moller’s stockholders. Overall, a majority of the company’s large investors are from overseas. And then there’s Moller’s affinity for profitably spinning off technologies. “I always try to find an element of the grand scheme to capitalize on,” he explains. He has scored government contracts for producing smaller and simpler hovering machines, for example, including an R2D2-like “aerobot” designed to inspect the undersides of bridges. And the latest incarnation of his Wankel engines seems to be taking off as a product in its own right. Moller claims to have received letters of intent for the purchase of a total of 500,000 engines worth $1 billion, for applications ranging from electric generators to fire-hose pumps to personal watercraft resembling Jet Skis. Meanwhile, with all that ancillary success, Moller has had to answer some hard questions from his third wife. “She doesn’t understand how I can make so much money and still be broke,” he says. “I’m like the farmer in the joke who is thrilled to inherit $6 million because now he can afford to farm for another 10 years.” To keep himself in the black, if barely and erratically, Moller has continued to turn back to many of the same individual investors who have supported him over the years. “I’m pretty good at hustling,” he says. “When I get desperate, I come up with something that would appeal. You can’t just keep leading them to the same trough.” Every company milestone, from a new contract to a technical breakthrough, is leveraged into an effort to ignite investors’ interest in buying more stock, as well to attract new backers. Last year, for example, Moller started up the Skycar Liftoff Association, whose stockholding members will receive options on more stock if and when the Skycar flies. The scheme brought $500,000 into the company. The engine was the key, Moller knew, in combining straight-up flight with the speed and simplicity of a light plane. There are now some 450 investors in Moller International, with individual investments averaging a little over $100,000. None of the investors have gotten rich on the company, but they could have done a lot worse; during the past 30 years, the price of a share of stock has increased by a factor of 50. Moller himself helps make a market in the stock by informally helping buyers and sellers hook up with one another. The company is currently in the process of registering as a public company — not because it plans an IPO anytime soon, says Moller, but so that the company can borrow against its stock. Prospects for the Skycar have received indirect boosts in recent years from surprising quarters. The Federal Aviation Administration tends to be tough on new aircraft when it comes to certification, and the Skycar might have been in for a particularly bumpy ride if it were forced to qualify as either an ordinary plane or a helicopter, since it combines features from both. But the agency recently created a new category for powered vehicles. the skycar is likely to be the second such vehicle after the v-22 but a certified skycar is more than two years away. the faa is also in the process of creating a new air-traffic-control system light aircraft that will in most cases remove one of the major hassles in the need to obtain traffic-control clearances. the new system will allow special transceivers aboard light planes to communicate with one automatically directing pilots away from traffic conflicts. I make a legitimate case for this vehicle without a major change in the airspace-control says moller. NASA has been helping the cause as well. The agency has long been interested in increasing its role in civil aviation, and chief Daniel Goldin has in recent years publicly predicted a boom in private aircraft that will annually deliver 10,000 vehicles within 10 years and 20,000 within 20 years. Moller points to that prediction as a vindication of his insistence that the Skycar market is out there. “Without that market, I’m just a maverick trying to turn a hobby into more than it is,” he says. “So many people are just pursuing their dreams, caught up in their wishful thinking, and that can be sad.” Now all he has to do is get the Skycar off the ground. The first big test will be a straight liftoff of 10 feet or so (a low-hover test) while the vehicle is tethered to the ground to avoid any control-related mishaps. The original target was April 1999, but that date has been pushed back several times. As of this writing, the test was set for late August. If it goes well, an untethered flight will be scheduled before the end of the year. The fact that the Skycar hadn’t so much as hopped two feet into the air didn’t stop more than 100 people from plunking down $5,000 deposits for the first Skycars. One woman in Austria has deposits on 14 vehicles, essentially establishing herself as a European distributor. The initial price of the Skycar will be $950,000, though Moller says he can steadily work the price down with greater production levels, ultimately reaching $40,000 to $60,000 — which may actually be affordable to many Americans on a lease basis, given the traditionally low depreciation on aircraft. Don’t even think about it, though; Moller has stopped taking deposits. “I don’t want a huge, impatient crowd of buyers waiting for the Skycar,” he says. With luck, he says, he’ll be able to produce 10 “preproduction” vehicles in 2001, though some or even all of them could go to military and paramilitary organizations that have expressed interest in the machine. What will it take for Moller to get the car into production? Another $45 million, he says, plus about $500 million more to get to volume runs. That’s a lot of money, he concedes, but he points out that 15 million new automobiles are sold each year, and if he could sell one-twentieth as many Skycars at $100,000 apiece, he’d be looking at a $75-billion market. “Ford spends $1 billion just to update a car line,” he says. Even if the Skycar does make it all the way into production, Moller’s story won’t be over. Just as he has built ancillary businesses to raise money for the Skycar, lately he’s been regarding the Skycar itself as a means to a new end, he says. Just down the road from his building he’s developing a 60-acre complex to house the world’s largest combined alternative and traditional health-care facility. Spurred by the debilitating illnesses suffered by his two sisters, Moller has become increasingly dedicated to promoting various health supplements and treatments. He himself takes some 75 pills a day and unprompted likes to tick off his cholesterol level (HDL 80), his blood pressure (100/60), and even his testosterone readings. In fact, though he is 63, he looks 45. The Skycar is still consuming him, he says, but he spends more and more time thinking about the health complex, which he hopes to complete within five years. “This has become where I want to end up in life,” he says. After all, he points out, the Skycar has been a long haul. “Who would have thought that something that was supposed to take 10 years would take 30?” he asks. But even if the Skycar takes off on test flights this year, Moller won’t be in the pilot’s seat — his investors won’t let him. “Ten years ago that would have bothered me,” he says, sitting in his office. “Now I’m not uncomfortable with the idea of not risking my neck.” He looks off into space when he says that. His gaze leads to a wall that’s unadorned except for a framed photograph of a hummingbird. David H. Freedman is a contributor to Inc. Starting point: In 1965 Moller built and flew the XM-2, a two-engine hovering platform that struggled to make it inches off the ground and pitched to the side. Phase two: By the end of 1968, Moller had built and tested the XM-3. It was more stable than its predecessor but was still incapable of controlled flight. Liftoff: In 1989, Moller piloted the eight-engine flying-saucer-like M200X to a height of 50 feet, which proved the validity of his concept. IT’S A BIRD, IT’S A PLANE, IT’S … HISTORY More than 75 patents for flying cars have been issued in the United States since 1917. None of the vehicles ever caught on, though, because most tended to be expensive and flimsy as cars and underperformers as aircraft. Enthusiasm for the concept peaked back when hordes of sky’s-the-limit young veterans returned to a booming economy after World War II. But interest seems to be picking up again — a 1998 World Aviation Conference, for instance, attracted papers from three developers working on “roadable airplanes.” Here is a brief history of the flying car: 1917: Glenn Curtiss’s tri-winged, aluminum-frame Autoplane debuted, sparking interest but going nowhere fast. 1926: Henry Ford rolled out a prototype for the “Ford flying flivver” but stopped work when a friend was killed testing it. Ford remained an outspoken proponent of flying cars but never again put his money where his mouth was. 1937: Studebaker funded inventor Waldo Waterman’s idea of sticking a propeller on the back of one of the company’s cars, along with wings and aviation instruments. After taking a look at the result, Studebaker said, “Never mind.” 1946: Robert Fulton designed and built the Airphibian, the first “roadable” plane certified by the Civil Aeronautics Administration — which also ordered 10 for its own reps. Eleven Airphibians would be built in the 1950s before Fulton’s company ran out of money. 1956: Moulton Taylor rolled out the Aerocar, the only other roadworthy plane to win federal certification. The Aerocar became a minor television star, making appearances on I’ve Got a Secret and alongside actor Bob Cummings on his show Love That Bob after he bought one. Taylor fell 222 orders short of the 500 he needed to start mass production of the vehicle, and only five Aerocars were built. That same year, Ford flirted with a later incarnation of the Aerocar, then backed out. Please e-mail your comments to editors@inc.com.