If you’re a mobile app publisher, there’s a new (and free) platform that can help you manage and monetize your ads on iOS and Android devices. MoPub works with all sizes of mobile publishers to turn their apps into businesses, and now offers the MoPub Marketplace, which the company says is the first self-service, real-time bidding platform for mobile advertising. READ MORE
Social media marketers need to find apps to stay productive on the go, but with over 500,000 apps on the App Store and new ones being released every day, it’s hard to stay on top of them all. To help, Debbie Hemley from Social Media Examiner compiled a list of 44 useful mobile apps perfect for social media managers and marketers. READ MORE
In case you’re not convinced that social networking is something to bring to your business, consider these stats. Since launching about three weeks ago, 18 million people are already using Google+ and it’s mobile version is now the top free app downloaded from the Apple App Store. An average of 10,000 new Web sites integrate with Facebook every day. More than 2,200 new Tweets are generated on Twitter every second. And LinkedIn boasts about 100 million users. READ MORE
News network CNN has made online and mobile content delivery a priority–it offers a CNN app for the iPhone, iPad, Android and Nokia phones, separate apps for international news, and is broadcasting live online 24 hours per day via TV Everywhere. The move has paid off, too: CNN claims the number one and number three news apps for iPhone and number one news app for the iPad, and has reached 10,000,000 total mobile app downloads across platforms, according to the company. READ MORE
Considering the amount of hardware on the market, choosing a device can often have a lot to do with a mobile platform’s application ecosystem. As Wired’s Mike Isaac points out, over the past few years app markets have been springing up along with new hardware releases, all in varying states of maturity. Isaac compared the benefits and drawbacks of the top app stores, with the following observations. READ MORE
Many companies have tried–and failed–to take on the might of Craigslist, which remains incredibly popular (and proves quite useful) despite its jumble of blue links and anti-design aesthetic. A new company, EggCartel, has released a product that just might have a chance of winning some market share in the neighborhood marketplace arena. READ MORE
Traditional search is evolving, with apps taking more of a role in helping people get to the information they need. As part of that, Yahoo is launching both iPhone and Android apps for app discovery, as well as a desktop app search experience. TechCrunch’s Erick Schonfeld tested the iPhone app called Yahoo! AppSpot, which helps you find the best apps according to your interests, similar to Chomp, Appsfire, or Disrupt startup Do@. READ MORE
If you have a fantastic idea for a mobile app, but think designing one would be too difficult or costly, think again. According to PCMag‘s William Fenton, Appsbar, now in beta, lets small businesses and individuals create, edit and publish apps for Windows 7 Mobile, Google Android and Apple iOS—for free! Appsbar guides users through the entire app creation process and offers customizable templates and filters that let you know if you’ve made a mistake that would hinder publication. READ MORE
