Tag Archives: Mastercard Labs QkR

Eavesdropping App Uses High Tech Marketing Approach

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Last week Inc. posted a wildly popular story about the latest in marketing technology that featured things like billboards that use facial recognition, try-before-you-buy displays that use augmented reality and movie trailers that can change in real time depending on the gender of a viewer. READ MORE »

MasterCard Demoes Interesting New Ways to Pay

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While we’ve been hearing a lot about smartphones that can use Near Field Communications (NFC) to pay for things so you don’t have to pull out cash or a credit card, we haven’t seen much of it in action–until now. READ MORE »