Agincourt Gaming, a Plano, Texas-based company and relative newcomer to the social gaming sector, has sued Zynga, the world’s largest social gaming company for patent infringement. Agincourt seeks compensation for damages and requests a permanent injunction against the company, which could shut down Zynga’s games on Facebook, including FarmVille, Mafia Wars, and Empires & Allies. READ MORE
On the eve of Zynga’s planned $1 billion initial public offering, the company’s general manager Jeremy Verba has officially left the company to become CEO of dating site eHarmony. According to his LinkedIn profile, Verba worked at Zynga for 19 months. READ MORE
The woman who topped the list of the 100 Most Creative People in Business by our sister publication, Fast Company, Lady Gaga, is turning on the in-game marketing. Specifically, she’s going to be debuting her new album inside the uber-popular Facebook game FarmVille. That’s right, you’ll hear new tracks from her album, Born This Way exclusively inside the game, made by Zynga. Don’t think you can just login and sit back with your headphones on, though: The in-game marketing experiment requires players to complete tasks and enter a Gaga-themed neighboring farm dubbed “GagaVille.” According to the Associated Press, the songs will be unlocked in GagaVille between May 17 and 19, and the album is released on May 23. READ MORE
