Tag Archives: Lenovo ThinkPad

Lenovo Now Taking Orders for ThinkPad Honeycomb Tablet

thinkpad-tablet

Dig out your credit card–Lenovo is now taking orders for its ThinkPad Honeycomb tablet, which was announced last month.  The tablet is $499 for the 16GB, WiFi-only model and $669 for the 64GB version, with 3G mobile broadband coming in October. According to Matt Burns writing for TechCrunch, the ThinkPad tablet might be the best Honeycomb tablet available right now. READ MORE »

4 Great New Business Laptops

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We tested four new notebooks with fast processors and loads of features. Here are the results. READ MORE »

Ten Great Laptops for Your Business

Not all laptops are created equal. Each one caters to a different need and wallet size. But regardless of which one you invest in for your business, you want one that’ll do the job, last for a long time and require little or no servicing. In fact, many businesses today are purchasing laptop computers instead of desktop PCs. “Because of increased power and a wealth of wireless features, laptops actually serve as desktops these days,” says Ray Boggs, vice president of SMB Research at IDC (www.idc.com), a technology market research firm. “Laptops are more ideal for your business because you’re likely mobile, and you’ll also want to encourage your staff to bring their work with them wherever they are,” adds Boggs. With this in mind, the following are ten recommended picks, covering all the main kinds of laptops on the market, such as the thin and lightweight models, the hulking desktop replacement or the tablet. PORTABLE AND ULTRA PORTABLE Dell Latitude D420 At just three pounds, this lightweight PC enjoys more than seven hours of battery life, a 12.1-inch widescreen display, full-sized keyboard and integrated wireless functionality (including the option for Cingular or Verizon mobile broadband connectivity). An optional MediaBase snaps onto the bottom to play CDs or DVDs. From $1379; www.dell.com. Lenovo ThinkPad X Series Mobile executives in search of a lightweight but powerful workhorse won’t be disappointed with the latest Lenovo ThinkPad laptops. These ultra-portable PCs include an Intel Centrino Duo processor, 12.1-inch display, fingerprint reader for biometrics security and optional ThinkPad X6 UltraBase docking bay. From $1,490; www.lenovo.com Sony Vaio TX Series Don’t sacrifice performance for portability — the Sony Vaio TX Series may be a mere 2.76 pounds, but these Intel Centrino-based ultra-portable PCs offer up to 7.5 hours of battery life, a gig of RAM, reliable wireless technologies and a shiny 11.1-inch widescreen display with XBRITE technology. From $2,199. www.sonystyle.com Acer TravelMate 8200 While you may be tempted to pickup those sleek Ferrari-branded Acer laptops, the TravelMate 8200 is probably more ideal for your bourgeoning business thanks to its Intel Dual Core technology, ATI Mobility Radeon X1600 graphics chip and widescreen 15.4-inch WSXGA+ display. Also included is an Acer OrbiCam, a 1.3-megapixel adjustable Webcam built into the black carbon-fiber chassis. From $1,989; www.acer.com DESKTOP REPLACEMENT Dell Latitude D820 Desktop performance meets mobility with this award-winning Dell PC; designed for power on the go, this laptop features an Intel Core Duo processor, up to 4GB of RAM, up to 512MB of video RAM and a stunning 15.4-inch WUXGA display (1920 X 1200 resolution). Security is also key, as the integrated Smart Card reader requires both a card and a password for the o/s to boot up, and you can add the optional fingerprint reader. From $1,409; www.dell.com Toshiba Qosmio G35-AV650 It’s not cheap, but the high-end Qosmio is the ultimate entertainment PC, as it’s the first to include a HD DVD-ROM drive for true high-definition movies. Other specs include an Intel Core Duo processor, a 256MB GeForce video card, 17-inch widescreen WUXGA display and two 100GB hard drives. Security extras include a fingerprint reader and security cable lock slot. $2,999. www.toshibadirect.com HP dv9000z series Entrepreneurs who work hard usually like to play hard. The latest HP laptop lets you do both; the 17-inch widescreen powerhouse gives you a choice of five processors (go with the Mobile AMD Sempron 3500+), and includes a 256MB Nvidia video card and up to 240GB of hard drive space. The multimedia machine also featuring the HP Imprint Finish, a smooth and glossy coating. From $1,299. www.hpshopping.com TABLET Fujitsu Stylistic ST5000 It’s like a clipboard with a brain. Powered by an Intel Pentium M processor, the Fujitsu Stylistic ST5000 is a 3.5-pound tablet offering more than six hours of battery life, multiple XGA TFT indoor/outdoor display options (10.4- or 12.1-inch screens) and your choice of wireless LAN (802.11a/b/g). From $1,999. www.fujitsu.com Lenovo ThinkPad X41 Tablet As the thinnest and lightest 12-inch convertible tablet available, this ThinkPad offers the full functionality of Lenovo’s notebook series, yet the screen swivels around 180-degrees and lies flat to become a Tablet PC for handwritten notes using the stylus pen. Powered by Intel Centrino Mobile Technology, the X41 includes the ThinkVantage Active Protection System, rescue and recovery service and a shock-absorbent hard drive. From $1,799. www.lenovo.com Acer TravelMate C310 Another stellar tablet/laptop convertible is the award-winning TravelMate C310 from Acer with its huge 14.1-inch XGA display, integrated optical drive for CD and DVD playback and recording, 4-in-1 card reader, up to 100GB hard drive and host of wireless technologies such as Wi-Fi and Bluetooth. $1,499. www.acer.com

39 Great Business Bargains

Online Payment Processing If you don’t need a full-blown e-commerce solution, PayPal lets you accept credit card payments with a PayPal shopping cart. There are no setup charges and no monthly fees, just a transaction fee of 2 to 3 percent, plus 30 cents–about what credit card merchant-account processors charge. Payroll Services Outsourcing onerous payroll tasks is easy and quite affordable. For a flat monthly fee, online services such as surepayroll.com and paycycle.com do all the calculations, pay and file federal and state taxes, and make direct deposits into your employees’ bank accounts. PayCycle costs $45 to $73 per month for a company with 25 employees, regardless of how often you run payroll (50-employee maximum); Sure Payroll charges about $87 to process the monthly payroll for 25, and can cut payroll expenses by up to 50 percent. Playing Post Office All mail is not created equal, so if you’re paying equally for all of it, you’re probably paying too much. Go to usps.com/businessmail101 for a primer on the different classes of mail and an explanation of the many discounts available for bulk and presorted mail and for things like dropping mail off at a bulk mail center or a central post office. For flat non-letter-size mail, such as catalogs, simply presorting according to Zip code can save you up to 30 percent on postage, and you can save up to 10 cents per pound by dropping it all off at a bulk mail center. And remember, never send a letter if a post card will do–post cards cost 38 percent less to send than first-class mail. Montblanc Pen: because you don’t want to sign a multi-million dollar contract with a 50-cent pen Seal the deal with a more elegant instrument. Pen maker Montblanc distributes its wares through a small network of authorized dealers, so prices are pretty standardized. A new Montblanc StarWalker Ballpoint sells for $216, including shipping, at writewithstyle.com. That’s not a bad price, but you can do better. The recent eBay price was $142, with shipping–with several more up for bidding. Color, light, and air A fresh coat of paint might be the most cost-effective investment you can make in the look and feel of your workplace. And since paint is so cheap, you can always repaint if you’re not happy. For help finding a color scheme, do what professional designers do: Check out the free color forecasting reports published by the Color Marketing Group. To make sure your new color looks right, switch out harsh white fluorescents with “warm white” ones; their fuller-spectrum light will make everything look better. Finally, improve the indoor air quality with bargain-priced planters from big-boxers such as Lowe’s and Home Depot, warehouse clubs, or Ikea. Carpeting Buy or lease modular carpet tiles, such as those made by Interface. While regular roll carpet is cheaper to buy up front, modular tiles can pay off in the long run because rather than having to buy a whole new carpet, you can just replace the worn tiles. It’s easy to take the tiles with you if you move. Plus, they look a lot cooler. Software Put off software purchases until the end of the year, when you’ll find discounts on programs that are being released in new versions. You may also see discounts at the end of a financial quarter. There’s also plenty of free software out there available for download–from e-mail (Evolution) and e-commerce (osCommerce) to Web browsers (Firefox, Opera) and accounting (GnuCash). Two of the best sources of freeware are tucows.com and CNET’s Download.com. Cheap (and Eager) Labor Entrepreneurship is hot these days, and plenty of students are eager to get experience at growing companies. The key is to offer experiences that truly can’t be had at big corporations, such as real responsibility, individual mentoring, and access to decision makers. William Wright-Swadel, director of career services at Harvard University’s School of Arts and Sciences, suggests that companies build long-term relationships with career centers at local colleges and market themselves through campus events and organizations. On MonsterTrak, the largest student job and internship site, you can target your posting to the schools you want to recruit from; the site charges $30 per posting per school, with a discount for multiple postings. Wherever your job posting appears, get it in as early as possible; students typically start thinking about summer internships at the end of the fall term. And remember: Interns are cheap, but they’re not free. Generally, if you’re paying someone, you have to pay minimum wage; for unpaid internships, certain educational criteria often must be met. Check with your state’s labor department for the regulations in your area. Free Consulting Score, the Service Corps of Retired Executives, is a nonprofit partner of the U.S. Small Business Administration that provides free online counseling on everything from accounting to workflow analysis, provided by a volunteer corps of working and retired business owners and executives. Score also offers free one-on-one and team business counseling at 389 locations around the country; find the one closest to you at score.org. Copy, Right Mid-level business copiers can cost $5,000 and up. Because of the high entry cost, and the near certainty that the “latest technology” will be outdated in a year (if not six months), leasing–which often includes an option to upgrade and can cost as little as $50 a month–is usually more attractive. When signing a lease, make sure to clarify the service and repairs included, and what the response time will be. Beware of contracts that require a minimum or maximum monthly number of copies; work out pay-as-you-go terms instead. And remember, you don’t have to buy paper and toner from your copier supplier–you can usually save money by buying these from an office-supply source. And if you don’t expect to make more than 700 copies a month, you probably don’t need a “business” copier at all–you can get by with a combination printer-copier that costs a few hundred bucks. Ink & Toner Deals abound on generic, remanufactured, and even name-brand cartridges. There are numerous online office supply and ink specialty stores–InkSell.com, 4inkjets, Databazaar.com, and InkjetSuperstore.com–that often have better prices than the superstores and printer manufacturers. For example, in a recent search on comparison site NexTag, we found an HP Laserjet 2400 cartridge for $120; the same product retails for $206 at Office Depot. If you’re willing to use refurbished cartridges, you can pay as little as $70. Meanwhile, OfficeMax recently launched a nationwide refill program for inkjet cartridges, which could translate into cost savings of up to 50 percent. Best for Blogging WordPress.org provides a free, easy-to-use tool for adding an easy-to-update blog to your company’s existing website. If you want to go cheap–and skip a formal website altogether–blogger.com (owned by Google) and wordpress.com (not wordpress.org) will host your blog for free. The only drawback: The generic domain name (blogspot.com or wordpress.com) can look unprofessional. Office Furniture Check out dealer show rooms and keep tabs on any floor models you like. Come June, when NeoCon, the huge convention of office furniture manufacturers, takes place, dealers want to get new stuff on the floor–which can translate into good deals on old merchandise. Discounts of 20 percent or more are not uncommon. For general office furniture, check the lower-cost subsidiaries of the big manufacturers, such as Steelcase’s Turnstone line. And don’t forget eBay, where bargains on durable workplace basics abound. Here are some recent examples: 34 Steelcase telemarketing cubicles: $6,700; eight Herman Miller workstations: $3,995; 12 Steelcase office desks: $1,500. Paper, envelopes, pencils, staples and the rest Rather than buying different items from different vendors, consolidate your office-supplies shopping in one place. The big office superstores all offer online order management, free delivery for orders over $50, and loyalty rewards programs. In addition, OfficeMax Commercial Solutions and Staples Business Advantage are free programs that work like managed-travel programs, helping customers track and reduce total office-supply spending through more efficient ordering and discounts for volume buying. Office Depot offers similar services through its Business Services Division. Negotiating an Iron-Clad Shipping Contract The major package delivery companies–FedEx, UPS, DHL–are all competing for the small-business market. It’s up to you to meet with their reps and determine what services you need, which company best meets those needs, and which one offers the best deal. Beware of add-on charges for things like sending packages to nonurban areas and shipping fragile items; shippers today have more than 100 such charges, compared with about 30 five years ago. Many of these fees are negotiable, though it helps if you have what the shippers call “good shipping characteristics”–high volume, packages that tend to fall in the same size category (say, more than 100 pounds), and lots of deliveries to urban Zip codes (which are less expensive to deliver). Smart negotiating can shave 10 to 20 percent off your shipping bill, says Mike Erickson, president and CEO of AFMS, a consulting firm that specializes in evaluating and negotiating business shipping contracts. Indeed, if you do a lot of shipping, it makes sense to hire a consultant, as shipping contracts are often difficult for laypeople to decipher. A company car–plus a tax break Under the Energy Policy Act of 2005, individuals and businesses that buy or lease a new hybrid gas-electric car or truck, or an alternative-fuel or fuel-cell vehicle, are eligible for an income-tax credit of up to $3,400, depending on the fuel economy and the weight of the vehicle. (This credit is in addition to the regular depreciation or lease expense you’re allowed to deduct for any vehicle.) If you buy more than one vehicle, you get a tax credit for each. This tax credit applies to vehicles “placed in service” beginning January 1, 2006. Once a manufacturer has sold 60,000 eligible vehicles, the tax credit for its cars will be reduced, and eventually eliminated. So get on it now. When buying a printer, check out the “print yield” A cheap inkjet may be easy on the wallet today, but it’ll end up costing you more later. That’s because with printers, it’s all about consumables–paper, toner, etc. For example, with a $300 laser printer and compatible cartridge, it costs $30 to print 1,000 pages (black ink only); with an $80 inkjet printer from the same manufacturer, the same print run costs $100. After a little more than 3,000 pages, the more expensive printer has paid for itself. Check out the “print yield” specs for the toner cartridges the printer requires, and divide the price by that number–that’s your cost per page. Let that number, not the cost of the printer, guide you to the real bargains. Retail Space Mall tenants may enjoy foot traffic, but that traffic comes with a steep price tag–incidental costs can run from $18 to $55 per square foot per year. Wherever you set up shop, scrutinize your lease for so-called pass-throughs–charges on top of the basic rent for things like common-area maintenance–and make sure you’re paying a share that’s proportionate to the actual square footage you’re occupying. Another way to save: Minimize your square footage in an expensive retail area by leasing storage space in a cheaper space off the premises. Stress-Free Employees Treating your staff to monthly massages may seem like a needless indulgence, but it can save you in the long run. Research shows that employees are more productive on quantitative tasks after massages and report feeling less stress. There is also, not surprisingly, less absenteeism on days that massages are scheduled. And because office massage specialists provide education about ergonomics and repetitive-stress injuries, you may reduce the costs of such injuries. A 15-minute seated massage–about the time of a coffee break–is all it takes to realize the benefits. On-site massage rates vary by location–expect hourly rates of about $75 and up in larger cities (a massage therapist will typically fit in three 15-minute massages per hour). Go to amtamassage.org and use the locator service to find a qualified provider in your area. Corporate jet: a good option for small groups It’s a bit of a stretch to call a company jet a bargain, but look at the upside. There’s no penalty for booking last minute, so it’s attractive if you make spur-of-the-moment trips. And since jet operators charge by the hour, not per person, a private flight can be a good option for flying small groups (midsize jets can accommodate about eight). Full or fractional ownership requires laying out millions up front, but Sentient and Blue Star Jets‘ SkyCard program offer membership plans that give you planes on demand for less than the cost of fractional or outright ownership. With both companies, you make an initial deposit (minimum $100,000 for Sentient, $50,000 for Blue Star) and funds are deducted as you use flight time (hourly fees start at about $2,000). Deals on PCs Comparison shopping is a no-brainer. But with PCs, you’ll be surprised at how large the price variations are for identical products. A recent search on comparison-shopping site NexTag, for example, turned up about 20 different vendors offering new Toshiba Portege R200 laptops for prices ranging from $1,162 to $2,159. Another useful tool is NexTag’s “Price Drops” section, which tracks the market in a range of tech categories and reveals, for example, that in April, the best price for an IBM Thinkpad T43P abruptly dropped 25 percent. Travel Tips Travel is typically a company’s second or third largest controllable expense, and one way to control it is to implement a managed-travel program. Most of the online booking services have launched programs for small companies. Expedia Corporate Travel ($149 a year) and Orbitz for Business (fees vary according to use) drive down travel expenses by 10 percent or more by lowering transaction fees (an average of $5 per ticket, compared with about $30 for traditional agencies) and negotiating discounted rates with airlines, hotels, and rental car companies. Obviously, the larger the company, the larger the discount a travel service can negotiate. But in some markets, just being able to offer an airline or hotel a 10 percent incremental increase in your company’s business can be a potent bargaining tool. American Express’ small-business travel program (starts at $500 a year; $100 for small-business cardholders) offers discounts on airfares of up to 15 percent on domestic flights and 35 percent on international trips. AmEx also promises to beat any fare you find online. Website Hosting and Design Some broadband providers offer free hosting with their service. If yours doesn’t, consider one of these low-cost options, all of which include easy-to-use design and e-commerce tools and templates to get your site up and running quickly. Yahoo Hosting and domain registration: $12 per month and up E-commerce: $40 to $300 per month, depending on sales volume Homestead Hosting and domain registration: $20 to $50 per month (plus $20 setup fee) E-commerce: $7 to $60 per month Microsoft Office Live Hosting and domain registration: Basic service is free; added features cost $30 a month Web Traffic Analysis Google Analytics is a free and useful Web analytics tool–if you can get it. Right now there’s a waiting list that doesn’t seem to be budging. Fortunately, Google is far from your only affordable option. Check out ClickTracks‘ Analyzer, a basic hosted service that charges $49 per month (or buy the software for $495); Web analytics program SmarterStats 3.0, free for use on a single website (available at download.com); StatCounter, free for up to 250,000 page views; and Site Meter, which starts at $9.95 per month. Numerous free trial versions of other programs are available, too–which can at least hold you over if you decide to wait for your Google spot to open up. Industrial Space Even in the information age, manufactured goods can’t telecommute. That’s why industrial space–factories, warehouses, distribution centers–always costs more the closer it is to large population and transportation centers. Prices decline the farther out you move, but then transportation costs go up–so what appears to be a bargain often is not. The right balance is easiest to strike in less pricey “second-tier” cities such as Columbus, Indianapolis, and Louisville, as well as on the fringes of primary markets–places such as eastern Pennsylvania, lower New York state, and northern Los Angeles County. Aeron Chairs Go to authorized Herman Miller dealers first and think of the advertised price as a starting point. Even if you’re buying just 10 or 20 chairs, you can bargain. “Every contract is individually negotiated,” says Herman Miller spokesman Bruce Buursma. Dealers often have used chairs coming back from leases, which can cost 20 percent less than new ones. Consider lower-cost models too–Herman Miller’s basic Celle chair, for example, offers Aeron-like features for about $499, compared with $699 for a basic Aeron. If you’re not making progress with the brick-and-mortar dealers, go online. Here’s what a recent price comparison turned up (all prices include shipping): New Aeron Chair $699 at officedesigns.com, ultimatebackstore.com, sit4less.com, homeofficesolutions.com (volume pricing available) “Like New” Aeron Chair (floor models or returns) $519 at luxurychair.com, $560 at trendychair.com, $539 at sit4less.com’s clearance section Aeron Look-alikes Sit4Less “E” Chair, $399 at sit4less.com Ergonomic eChair, $319 at luxurychair.com Mesh eChair, $269 at designerseating.com A serious coffeemaker–and serious coffee If you consider a super automatic espresso machine to be a super productivity booster, check out the “outlet” section of wholelattelove.com, which sells manufacturer-refurbished machines at deep discounts–a Jura-Capresso Impresa S9 (list price, $2,400) goes for $1,399, shipping included. As for beans, get the gourmet stuff from old-school coffee roaster D’Amico Foods, which ships nationwide from its store in Brooklyn–at great prices ($6 a pound for the house blend espresso). The best rate on credit cards Start by checking out what your bank offers, then do some comparison shopping. As with personal credit cards, there are numerous no-annual-fee cards out there, so avoid paying such charges unless you truly require the particular services or reward-program benefits of a certain card. At sites like CreditCardGuide.com, CreditCards.com, and MyRatePlan.com (go to the credit card section), you can compare cards and apply online. Fun and Games Nothing succeeds in conjuring that giddy dot-com mood quite like little plastic soccer players. A new Striker foosball table retails for $699. But you almost always can find better deals at online specialty stores, many of which also include free shipping–which is no small matter, since delivery of a foosball table can cost a couple hundred bucks. Here’s a sampling of some of the best deals on office amusements: Foosball Table Striker foosball table $499, shipping included, at justfoosballtables.com      Air Hockey Carrom Premium Hydralumina With Scoring, six-foot model $540, shipping included, at christophersgames.com    Ping-Pong Table Prince Competitor table tennis table $359, shipping included, at dickssportinggoods.com Pool Table Charleston eight-foot table $1,787, crating and air freight included, at pooltables-direct.com    Pinball/Arcade Simpsons game $4,800, with shipping, christophersgames.com 1979 Space Invaders cocktail table arcade game $700 (plus $350 shipping), recently listed on eBay     Turn Your Office Into an Art Gallery Why buy pricey art for your office walls when you can rent? A number of major art museums have rental programs–and many will even help you choose the best pieces for your space. The Artists Gallery at San Francisco’s Museum of Modern Art charges about $350 to rent a $5,000 painting for three months; a $1,000 painting rents for $170. Like most museum rental programs, SFMOMA’s program focuses on local talent and has thousands of work in all media; photography tends to be the least expensive option. Other museums with rental programs include Los Angeles County Museum of Art, Portland Museum of Art, the Seattle Art Museum, and the Racine Art Museum in Racine, Wisconsin. Local galleries may also rent to businesses.    The Office of Your Dreams Right now, the cheapest downtown Class A rents in major markets can be found in Atlanta, Dallas, Denver, and Seattle–places where $20 per square foot can land you palatial digs that would cost three times as much in New York City. Wherever you live, make sure you keep up with local business news. When companies close, downsize, or move out of town, they’re often left with time on their existing leases. “Subleasing is where a smaller business can really pick up a bargain,” says Andrew Abramson, a senior vice president with Grubb & Ellis in Washington, D.C. Abramson points out that in addition to lower rent, expensive improvements that were made by the previous tenant–such as phone systems and furniture–are often thrown into the deal as an incentive. Meantime, if you forgo a view and instead take lower-floor or obstructed-view space, you can save anywhere from 10 to 30 percent on rent. (Go to grubb-ellis.com/research to check pricing in markets throughout North America.) Location, Location, Location How much do real estate prices fluctuate nationwide? To find out, we searched for Class A office space in three major markets–Denver, Atlanta, and San Francisco. In each city, we found a plush office of about 6,000 square feet (enough for about 20 people) in a fancy, downtown building with all the amenities-health club, concierge services, covered parking, etc. The annual lease rates, of course, were all over the map. San Francisco $37 per square foot Denver $25 per square foot Atlanta $29 per square foot The Wall Street Journal A staple of office waiting rooms everywhere, the Journal does not offer corporate discounts for bulk orders to new subscribers. Check for special offers on the comparison-shopping sites as well as newspaper specialists subscription-offers.com and discountednewspapers.com. And check the paper’s website, too. At the time of writing, an offer for new subscribers made dealing directly with the publisher the cheapest option out there by far (56 weeks for $99); only one third-party distributor was able to beat the regular yearly subscription price of $215. (Note: This special offer was available online only; operators at the Journal‘s 800 number did not mention or even acknowledge this option.) The Clean-Up Crew Any cleaning service you hire should be bonded and insured–if cleaners mess up your stuff, or themselves, you don’t want to get stuck with the bill. Prices for that will be higher than for under-the-table help, but worth it. Remember, cleaning people often work when the office is empty; you need to be able to trust them. Make sure the company does background checks on workers, and check multiple references. Old-school long-distance service Negotiate directly with carriers or go through resellers, or CLECs (competitive local exchange carriers), which tend to price more aggressively and be more focused on the needs of smaller businesses than the large telecoms. There are many sites that let you solicit bids and compare rates, including PhoneSaver.com and BuyerZone. As you compare services, look for one that will bill the shortest time increments possible for long-distance–one- to six-second intervals, rather than 30-second ones. The smaller increments can translate into savings of 10 percent or so. International calling It’s not a substitute for a traditional phone system, but Skype, which lets you make calls directly from your computer, is a useful supplement if international calls are a big part of your phone bill. The quality usually can’t match a good phone connection, but the prices can’t be beat. Calls to other Skype users (through your computer) are free wherever you’re calling from, and calls to landlines and cell phones in the U.S., much of Europe, China, and Japan cost about two cents per minute. Broadband: Why You Need a Broker Unless you have a strong preference for a particular provider, you’ll generally get better rates through a broker–brokers do the comparison shopping for you, and because they buy in bulk, tend to have greater negotiating leverage. Typically, there is no charge to the consumer in working with a broker; instead, the providers pay the brokers a fee. Look for resellers that have been in business at least a few years, and make sure they show you quotes from several providers. Broadband is an extremely competitive market, so avoid getting locked into a long-term contract. Most companies require a two-year minimum commitment–don’t sign up for a longer term. You can solicit quotes from multiple vendors and resellers at comparison-shopping sites. Office Design Most professional designers charge between $75 and $200 an hour. But hiring one can actually wind up saving you money. Designers often see possibilities that you do not. A designer might suggest ways to use inexpensive materials and built-ins–using melamine boards in place of desks, for example–that can help reduce the amount of office furniture you need to buy. And when you do buy, designers get discounts of as much as 50 percent. The trick is to keep your designer on a short leash by defining the task at hand as narrowly as possible. To find a designer, go to asid.org, the website of the American Society of Interior Designers, and click on the “Find a Designer” link. Before You Buy Thanks to the Web, comparison shopping is a cinch. Sites such as Bizrate.com, PriceGrabber.com, Shopping.com, and NexTag.com may turn up the deal you’re looking for on any number of items. The following sites may be helpful for specialized searches. Broadband service Broadband.com Broadbandbroker.com Buyerzone.com EverythingT1.com Business equipment leasing Buyerzone.com Commercial real estate Equityoffice.com Cushwake.com (click on “Property Listings”) Grubb-ellis.com (click on “Properties”) Computers/software Shopper-zdnet.com Shopper.cnet.com Credit cards Creditcards.com Creditcardguide.com Myrateplan.com Newspaper subscriptions Subscription-offers.com Discountednewspapers.com Phone plans and systems Phonesaver.com Buyerzone.com

On the Road

Tim Brunelle knows a thing or to about working on the road. A freelance creative director and copywriter, Brunelle travels by train to New York City each week from his home in Boston. The satchel Brunelle carries with him on his commute is like a treasure chest filled with all sorts of technological toys. The gadgets and gizmos he travels with help him stay productive while on the road, and keep in touch with his wife, Jennifer, and his 6-month-old son, Maks. “I try not to minimize for travel,” Brunelle says. Interested more in the quality and functionality of his mobile technology than the price, Brunelle buys smart, practical tools that also fit easily into his hectic life and compliment his style. His most useful gadget? His Palm Treo650 phone. Besides being a mobile phone, the Treo650 is also a PDA, MP3 player, SMS (Small Messaging Service–for sending and receiving text messages) and a digital camera with Bluetooth technology, Web access, and e-mail. Users can also view PDF and Word files. But just because technology puts the world at your fingertips doesn’t necessarily mean it’s easy to learn how to use it. “There’s so much technology out there that you end up having to adapt to it. How it is designed or functions is some designers subjective opinion on how it should work,” Brunelle says. He spent over 30 minutes with a former boss, teaching him how to customize the buttons on the Treo650 to make it easier to use. Analysts agree that mobile technology for businesses needs to be so trustworthy that using it requires little effort. This efficiency simplifies the lives of business travelers–especially business people who travel frequently. According to Forrester Research, road warriors (people who take seven or more business trips a year) make up a quarter of the market, and technology developments in the mobile technology industry are keeping step with their busy lifestyles. On the Horizon If the Treo650 interface doesn’t suit your fancy, there are other options available, such as a new PDA-phone from Motorola. The Q phone, touting the thinnest QWERTY keyboard device anywhere, will run on the new Microsoft Windows Mobile 5.0 platform and is expected to be available to the public before June 2006. However, the most exciting new mobile technology on the market today isn’t a gadget: It’s new 3G data services. For the traveling businessperson 3G (third generation) technology is helping them stay more productive in more places than ever before. It is a high-speed wireless Internet service that can be accessed wherever your mobile phone provider offers cellular service–in the U.S. and abroad. “3G data services create application experiences that more closely resemble the office environment,” says Eugene Signorini, director of wireless/mobile technology solutions at the Yankee Group in Boston. Instead of working in designated hot spots, like a coffee shop or public library, 3G users can work within their mobile phone network–whether in a home, hotel, or clients’ office space. As long as your laptop has a type II PC card slot, getting hooked up with 3G is easy–but not yet not cheap. You can connect by using either a 3G capable phone or device (like a BlackBerry) or purchase a 3G card from your mobile phone service provider that you insert directly into your laptop. Sprint sells its 2 ounce Connection Card for about $240, while Verizon sells its for up to $179. The cards come packaged with software to get you up and running on their networks from 400 to 700kbps–seven times faster than dial-up. Rate plans for Verizon, Sprint, and Cingular can cost members from $59 to $79 a month for access. Cingular has deployed 3G technology in 13 cities across the country and has plans for nationwide expansion. For businesses that frequently send employees to Europe, Cingular customers can access its Internet overseas for a monthly fee of $139.99. But Is It Safe? When it comes to purchasing telecommunications technology, analysts have found that companies are more concerned with reliability and security and less concerned about money. 3G data services have safer networks than wireless fidelity (Wi-Fi) networks, where wireless Internet users can piggyback on their neighbors’ network for free without them knowing. 3G air interface has thus far been hacker-proof, according to Signorini. To cover its 3G network, Sprint uses a wireless authentication and identification system that makes it practically impossible for unauthorized users to get their hands on your information. Cingular boasts that with their BroadbandConnect service your session will never drop if moved outside of the coverage area. Their modem cards are built so the session is transferred to Cingular’s EDGE network or a data network of one of its roaming partners. This keeps users from losing their work in cyberspace. “We’ve rolled out [3G cards] to our top executives to see if they like them,” says Jillian Piper, a director of technological solutions based in Indianapolis. So far, the executives love the fact they can work online virtually anywhere. The next step is to find out what service provider will work best for the company’s needs. In the future, Piper envisions the company purchasing new Lenovo ThinkPads with 3G technology built in. “We take the [wireless carriers] information to access their networks and integrate it into our notebooks,” says Jeff Dudash, Lenovo spokesman. Lenovo is currently working with U.S. carriers Verizon and Cingular, as well as Vodafone in the UK and Asia-Pacific. For Apple users, like Brunelle, 3G technology isn’t available as of yet. “Of course I’m interested in the benefits of 3G, but I’m not a tech-head, just tech-curious,” says Brunelle. “I guess I need to see the 3G in terms of a product, but the basic idea of 3G sounds very appealing.” For now Brunelle has to be content to ride the Acela sans Internet access. He’ll kick back and watch a movie, listen to some tunes on his iPod Shuffle, or work on revising a script. 3G technology would allow him to attend meetings while traveling via web conferencing using his iSight camera and iChat function on his iBook. Without it, though, productivity takes a back seat to catching up on some sleep.

Beauty and the Best

CEO’s Start-Up Toolkit: CEO Profile As she outfits her fast-growing “clicks and bricks” business, this CEO has one cardinal rule: Don’t waste my time Whether she’s buying or selling, whether it’s computers or cosmetics, Marla Malcolm loves brand names. In fact, it was Malcolm’s own frustrating quest to track down her favorite specialty skin-care line that prompted her to launch Bluemercury Inc., a retailer of high-end, hard-to-find beauty products. From July to December 1999, Malcolm and cofounder Barry Jon Beck bought and refurbished two cosmetic boutiques in Washington, D.C., created a mail-order catalog, and launched an online store. In the process Bluemercury’s staff has grown from 2 to 33; it will multiply again as the company opens more stores this year. Malcolm and Beck want to equip their expanding staff with every tool necessary to serve the company’s well-heeled customers. Well, every tool within reason. True, Bluemercury projects revenues of $8 million for this year. And according to its cofounders, the company is already profitable. But with equipment- and software-related expenses approaching $100,000 a year, the tools outlay could well be a torpedo aimed at Bluemercury’s financial health. Inc. Technology asked Malcolm to explain how she equipped her start-up from scratch. And just for fun, we asked her to whip up a money-is-no-object wish list. (See “The Gear She Skipped,” below.) We figured her experiences with outfitting a new, fast-growing company would generate useful lessons for start-ups of every stripe. When buying off-brand products, get two- or three-year warranties and unlimited phone support. Malcolm budgeted about $60,000 to equip her business during its first six months. She and Beck each had a notebook computer that would serve their needs, so that freed up the budget for other things. On her shopping list: desktop computers and laser printers for office staffers and salespeople at each store, an accounting computer, and fax machines for communicating with skin-care advisers and vendors. She also needed to purchase servers that would run the point-of-sale and information systems, manage the Web site, and store an Oracle customer database. Malcolm sums up her tech-buying philosophy succinctly: “We’re supercheap. If a product doesn’t affect the customer, we don’t care about it.” As with her skin-care regimen, she trusts brand names. She wants reliable, easy-to-use products. She expects fast delivery and instant response to complaints. And she doesn’t want to waste time, money, or energy along the way. “That stuff is secondary to our customers,” says Malcolm, gesturing toward the notebook computer and laser printer on her desk at Bluemercury’s headquarters, just off M Street in Washington’s upscale Georgetown neighborhood. The 30-year-old entrepreneur, whose tailored black pantsuit and neatly swept-back blonde hair mirror her quiet, brisk manner, believes that small technology purchases fall into the find-it-fast-and-forget-about-it category. She’d rather focus her energies on the things she considers critical for success: raising money, opening new stores, and choosing merchandise like the Acqua di Parma line of colognes and soaps and Nars cosmetics with names like Orgasm (inexplicably, a peach-toned blush). And she wants her employees to concentrate on serving customers, who spend an average of $400 a year on products like the Nars nail-polish quartet ($45) and the three-piece Shu Uemura cosmetic brush set ($110). Malcolm, whose father was an insurance agent in Oakland, Calif., knew since childhood that she, too, wanted to be her own boss. After receiving an M.B.A. from Harvard Business School, she became VP of strategy for a high-powered Washington, D.C., entrepreneur. But she yearned for her own opportunity. Conventional wisdom dictated launching an online business-to-business company, but no b-to-b ideas set her soul afire. She wanted something fun. She kept looking. Short-term gain, long-term pain: Bluemercury saved up front by buying printers for each store. The answer was staring her in the face. She’d long used, but suddenly had trouble finding, high-quality skin-care products from Dermalogica, of Torrance, Calif. Then she discovered Efx (pronounced effects), a two-store chain in Washington, D.C., that specialized in such elusive niche brands. Last year Malcolm and Beck spent less than $1 million of their own money to buy the stores and then raised more money from angel and seed-round investors to build complementary Web and catalog ventures. In October she moved Bluemercury — a name she created because it sounds “calm and strong and fast” — from her dining-room table to an office complex a few blocks from the company’s flagship store in Georgetown. She continued hiring people, buying products, and planning her expansion. Within six months the company was profitable, and Malcolm was closing the deal for her third store and negotiating deals for the fourth and fifth. During her technology shopping, Malcolm hired consultants only when the time came to choose servers — a decision too complex and expensive to make without expert advice. For everything else, she relied on her own research and input from Beck, the company’s chief operating officer. Malcolm depended most on the product reviews, lab tests, and rankings on CNet and ZDNet’s Computer Shopper site (www.computershopper.com). She cut through the deluge of information by defaulting to trusted brands like Hewlett-Packard, Dell, IBM, and Nokia. The next step: deciding where to buy and what to spend. Malcolm tried bargain hunting with the free online shopping robot mySimon but found that it returned too much information, most of it from unknown sources. In fact, her sole deviation from brand-name buying: the company’s Emachines PCs. At $499 each, including the monitor, the Emachines were “the cheapest little desktop computers available,” Malcolm says. Why break the big-name rule? Because, she says, Bluemercury employees use PCs primarily for doing E-mail, word processing, and spreadsheets, functions that don’t require best-of-breed machines. But sharing printers over a network will save a company money in the long run. Ironically, considering her company’s presence in the cutthroat Web cosmetics marketplace, Malcolm made no technology purchases online. Except for the Dell servers, which she ordered by phone, Malcolm has so far bought most of her gear at her neighborhood Staples. “You can look at the stuff and develop a relationship with the local store,” she says, adding that deliveries and returns have been fast and painless. The Bluemercury folks have fumbled a few times in their shopping. To save money and space, they initially picked an all-in-one machine — printer, fax, and copier. The machine was slow, unreliable, and produced unreadable faxes. Lesson learned: “No more multifunction machines,” Malcolm says. “We only buy machines that do the one thing that they’re designed to do.” Problem solved? Not yet. They goofed once again, applying Malcolm’s cheaper-is-better philosophy and buying a fax machine that cost less than $90. They saved about $60 by passing up a fax in the next-higher price tier, but they ultimately paid a steep price in frustration — the machine kept breaking down under the incoming fax load. Eventually, the company invested in heavy-duty workhorses from Hewlett-Packard — which was, of course, a name they knew. Anne Stuart is a senior writer at Inc. Technology. The Gear She Picked SERVERS: Malcolm chose machines from Dell because the build-to-order computer manufacturer offers unmatched customer service. Final Choice: Two Dell PowerEdge 1300 servers and one PowerEdge 2300 machine, approximately $5,000 each FAX MACHINES: Bluemercury currently has four heavy-duty fax machines, two at its headquarters and one in each store. Malcolm also uses the eFax.com online service to get faxes by E-mail while traveling. Final Choice: High-speed Hewlett-Packard 920s, $250 each; the eFax service is free DESKTOP COMPUTERS: Bluemercury employees aren’t power users; they need only a few basic functions, such as word processing, E-mail, and spreadsheets. Malcolm’s pick: #2 on CNet’s list of top-five inexpensive PCs. It provides those basic functions at a bargain price. Final Choice: Nine Emachines PCs, all 400 MHz with 32MB of RAM and 4.3GB hard drives, $499 each ACCOUNTING COMPUTER: For the company’s accounting tasks, Malcolm wanted a computer that would never crash and wouldn’t take up a lot of space. Her selection received high marks from CNet for its reliability and slim, space-saving design. Final Choice: Compaq Presario 3550 (500MHz, 64MB of RAM, and an 8GB hard drive), about $2,000 NOTEBOOK COMPUTERS: Malcolm and Beck each brought their own notebooks to the business. (Malcolm uses an IBM ThinkPad 600; Beck has a Dell Inspiron 7000.) They’re not in the market for new machines, but if they were, they would both upgrade to the 4.9-pound ThinkPad 600X, which at 650 MHz, 64MB of RAM, and with a 12GB hard drive, is much faster and more robust than Malcolm’s current machine and lighter than Beck’s 9-pound Dell model. Final Choice: IBM ThinkPad 600X, about $4,000 LASER PRINTERS: Bluemercury wanted black-and-white laser printers that would spit out at least eight pages a minute. The company bought one printer for each of the seven administrative employees and one for each store. (It went that route because initially it didn’t network its computers, although it plans to do so soon.) In a pinch, it can buy a snap-on accessory, also from HP, for low-volume scanning or copying. Final Choice: Hewlett-Packard LaserJet 1100, $399 each; accessory, $149 CELL PHONES: The office staff uses basic Nokia cell phones from AT&T Wireless Services. The phones weren’t the cheapest available, but Malcolm likes them because they allow staffers to get E-mail. Final Choice: Nokia 6160, about $200, plus monthly service fee and call charges The Gear She Skipped DIGITAL CAMERA: Bluemercury pays a professional photographer to produce images for its Web site. But if Malcolm were to succumb to temptation and buy a camera, she’d purchase the Kodak DC215, just to keep a digital camera handy. “It’s one of the cheapest, it’s Kodak, and it’s in the top-five ranking of bargain cameras on CNet.” Saved: about $299 SCANNER: Malcolm lusts for a flatbed scanner to use for promotional materials, but adds, sighing, that the expense seems like a luxury. And besides, Bluemercury already owns a cheaper scanner that she’s never used. Saved: about $300 For more on the gear you really need to start and grow your small business, see our CEO’s Start-Up Toolkit. Please e-mail your comments to editors@inc.com.

Things We Love: A Mouse that Fits Your Lifestyle

His friends call him “I.G.,” but those aren’t the only initials used by Indrajit Ghosh, founder of Atlas Communications, a network-engineering consultancy based in Brooklyn, N.Y. He uses the acronym PITA — for “pain in the ass” — for the tiny red rotating ball that substitutes for a mouse on his laptop, an IBM ThinkPad. Specifically, Ghosh struggled with scrolling, pointing, and clicking when he used his laptop for PowerPoint presentations. The PITA often caused him to “fumble around,” he says, during the shows, especially when his audience requested that he return to diagrams he’d already shown. Ghosh tried plugging a regular mouse into his laptop, but the lack of big-enough surfaces on the road and during presentations made it cumbersome to use. Then last fall, on a train ride to see a customer in New Jersey, he spotted a commuter whose laptop was hooked up to a mouse that was about half the size of others he’d seen. An armrest served as a mouse pad. Ghosh learned that the device was called, appropriately, the Mini Mouse (from Targus; 800-998-8020; $21.99). He bought one online as soon as he got home. “It’s made my life so much easier,” he says, adding that he too now works on armrests with ease. Best of all, Ghosh thinks the mouse has upped the value of his presentations — and by extension of his company. “I have a lot more control over the screen,” he says. “It makes us look a lot more professional.”

How to Use an Acoustic Coupler

People who have tried them, curse them. They’re seen as bulky, clumsy, and decidedly low tech. Yet acoustic couplers are about the only way to ensure that you will be able to definitely, without a doubt make a connection with your modem from nearly any phone, in any town, in any country in the world. Acoustic couplers may be universally loathed, but whether you need to send a fax or go online, couplers are a form of insurance that is too attractive to disregard. Some of you may remember the early ancestors of acoustic couplers, modems with two large rubber cups that operated at blazing speeds of 300 baud or less. You’ll be pleased to know that even though today’s couplers resemble their predecessors somewhat in appearance, there are few other similarities. First, today’s couplers only couple. They no longer have built-in modems. They must be used in conjunction with your regular laptop modem. Second, couplers are no longer limited to prehistoric transmission speeds. In fact, they are quite capable of operating at 24.4 or even 28.8 kbps. The role of the coupler is to convert audio signals that are traveling over the phone lines to the analog signals that your modem normally encounters when it is connected directly to a phone line. To do this, the acoustic coupler attaches – in a rather inelegant fashion – to the telephone receiver (handset), with one small rubber cup pressing up against the mouthpiece and a second pressing against the earpiece. This simple technique of pressing the coupler against the telephone receiver eliminates many headaches. No more fidgeting with phone line adapter plugs, screwdrivers, alligator clips, or digital phone line converters. With couplers you simply put the receiver in place on the two rubber cups, secure firmly in place with the large Velcro band that is attached, and you’re up and computing. Of course, it’s not all as easy as that. Using a coupler means learning to work around the equipment’s quirks. It means learning a new set of tricks. But in the long run, you may find that acoustic couplers are an efficient and economical way to stay online. Road Test To test my new acoustic couplers under a variety of circumstances, I decided that I would only use the couplers to go online during a week’s trip to central Europe. I traveled with a SureLink AcoustiCoupler 100 sold by Port Inc., a computer accessories company in Norwalk, Conn. I used it with a 28.8-kbps PCMCIA modem in an IBM ThinkPad. I found the learning curve steep at first, but it didn’t take long before I achieved quite satisfactory results. Soon I was making connections from phones that I would never have been able to connect from before, including Swiss pay phones.