After two months of customer discontent over a price increase, Netflix CEO Reed Hastings poured fuel on the fire Monday with an email to his subscribers. He meant it as an apology. It read more as pure arrogance splashed over 661 words. Now subscribers have turned their anger directly on him. In other words, Hastings completely botched the whole thing, says L. Todd Thomas, a professor on business leadership at Northwood University. “I’m not even sure what he thought the outcome of that email was going to be,” Thomas says. “So yeah, it was a dumb move.” READ MORE
