Tag Archives: Intel Pentium Processors

Intel Aims at Mobile Market

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The latest mobile-related rivalry kicked off this week when Intel announced it is shifting the “center” of its operation from PC processors to smaller, more power efficient chips aimed at the mobile market, where UK chip maker ARM now dominates. It’s a move as significant as Intel’s introduction of Pentium processors way back in the dark ages of the 1990s. READ MORE »

Ten Great Laptops for Your Business

Not all laptops are created equal. Each one caters to a different need and wallet size. But regardless of which one you invest in for your business, you want one that’ll do the job, last for a long time and require little or no servicing. In fact, many businesses today are purchasing laptop computers instead of desktop PCs. “Because of increased power and a wealth of wireless features, laptops actually serve as desktops these days,” says Ray Boggs, vice president of SMB Research at IDC (www.idc.com), a technology market research firm. “Laptops are more ideal for your business because you’re likely mobile, and you’ll also want to encourage your staff to bring their work with them wherever they are,” adds Boggs. With this in mind, the following are ten recommended picks, covering all the main kinds of laptops on the market, such as the thin and lightweight models, the hulking desktop replacement or the tablet. PORTABLE AND ULTRA PORTABLE Dell Latitude D420 At just three pounds, this lightweight PC enjoys more than seven hours of battery life, a 12.1-inch widescreen display, full-sized keyboard and integrated wireless functionality (including the option for Cingular or Verizon mobile broadband connectivity). An optional MediaBase snaps onto the bottom to play CDs or DVDs. From $1379; www.dell.com. Lenovo ThinkPad X Series Mobile executives in search of a lightweight but powerful workhorse won’t be disappointed with the latest Lenovo ThinkPad laptops. These ultra-portable PCs include an Intel Centrino Duo processor, 12.1-inch display, fingerprint reader for biometrics security and optional ThinkPad X6 UltraBase docking bay. From $1,490; www.lenovo.com Sony Vaio TX Series Don’t sacrifice performance for portability — the Sony Vaio TX Series may be a mere 2.76 pounds, but these Intel Centrino-based ultra-portable PCs offer up to 7.5 hours of battery life, a gig of RAM, reliable wireless technologies and a shiny 11.1-inch widescreen display with XBRITE technology. From $2,199. www.sonystyle.com Acer TravelMate 8200 While you may be tempted to pickup those sleek Ferrari-branded Acer laptops, the TravelMate 8200 is probably more ideal for your bourgeoning business thanks to its Intel Dual Core technology, ATI Mobility Radeon X1600 graphics chip and widescreen 15.4-inch WSXGA+ display. Also included is an Acer OrbiCam, a 1.3-megapixel adjustable Webcam built into the black carbon-fiber chassis. From $1,989; www.acer.com DESKTOP REPLACEMENT Dell Latitude D820 Desktop performance meets mobility with this award-winning Dell PC; designed for power on the go, this laptop features an Intel Core Duo processor, up to 4GB of RAM, up to 512MB of video RAM and a stunning 15.4-inch WUXGA display (1920 X 1200 resolution). Security is also key, as the integrated Smart Card reader requires both a card and a password for the o/s to boot up, and you can add the optional fingerprint reader. From $1,409; www.dell.com Toshiba Qosmio G35-AV650 It’s not cheap, but the high-end Qosmio is the ultimate entertainment PC, as it’s the first to include a HD DVD-ROM drive for true high-definition movies. Other specs include an Intel Core Duo processor, a 256MB GeForce video card, 17-inch widescreen WUXGA display and two 100GB hard drives. Security extras include a fingerprint reader and security cable lock slot. $2,999. www.toshibadirect.com HP dv9000z series Entrepreneurs who work hard usually like to play hard. The latest HP laptop lets you do both; the 17-inch widescreen powerhouse gives you a choice of five processors (go with the Mobile AMD Sempron 3500+), and includes a 256MB Nvidia video card and up to 240GB of hard drive space. The multimedia machine also featuring the HP Imprint Finish, a smooth and glossy coating. From $1,299. www.hpshopping.com TABLET Fujitsu Stylistic ST5000 It’s like a clipboard with a brain. Powered by an Intel Pentium M processor, the Fujitsu Stylistic ST5000 is a 3.5-pound tablet offering more than six hours of battery life, multiple XGA TFT indoor/outdoor display options (10.4- or 12.1-inch screens) and your choice of wireless LAN (802.11a/b/g). From $1,999. www.fujitsu.com Lenovo ThinkPad X41 Tablet As the thinnest and lightest 12-inch convertible tablet available, this ThinkPad offers the full functionality of Lenovo’s notebook series, yet the screen swivels around 180-degrees and lies flat to become a Tablet PC for handwritten notes using the stylus pen. Powered by Intel Centrino Mobile Technology, the X41 includes the ThinkVantage Active Protection System, rescue and recovery service and a shock-absorbent hard drive. From $1,799. www.lenovo.com Acer TravelMate C310 Another stellar tablet/laptop convertible is the award-winning TravelMate C310 from Acer with its huge 14.1-inch XGA display, integrated optical drive for CD and DVD playback and recording, 4-in-1 card reader, up to 100GB hard drive and host of wireless technologies such as Wi-Fi and Bluetooth. $1,499. www.acer.com

Little Helpers

Size matters when you’re attempting an out-of-office experience. These portable tech devices–scheduled for fall release–not only are small but also include some new options (details on next page) that will keep you connected almost anywhere you travel. You’ll have to decide for yourself whether that’s a good thing. Getting Mobile No more looking for a Wi-Fi hot spot–the three-pound VAIO T350 is the first notebook with a cellular modem built in. With Sony’s SmartWi utility you’ll be connected in a single click to Cingular’s nationwide EDGE network. It’s about three times as fast as dial-up wherever you roam, whether it’s in a cab or at the beach. (Cingular’s unlimited data plan goes for $80 a month.) A 1.2-GHz Pentium M processor runs the show along with 512MB of RAM and a 60GB hard drive. The 10.6-inch widescreen display and a slightly shrunken keyboard are a tad cramped, but with a DVD burner, Bluetooth, and nearly five hours of battery life, the T350 is versatile and convenient. $2,199; www.sonystyle.com Slick Talker Finally, there’s a Bluetooth headset that won’t make you look like some kind of cyborg. Created by Jacob Jansen Design, the Jabra JX10 is wearable minimalist art. It weighs a smidge more than 0.3 ounces and is less than 1.5 inches long, which means you’ll barely know you have it on. The headset includes a pairing button that allows for simple setup with Bluetooth phones. It also has automatic volume control as well as a USB charging cable so you can use your laptop to top off the JX10′s battery when you can’t get to an outlet. Expect up to four hours of talk time, about 100 hours of standby time, and a few envious stares. $179; www.jabra.com Hand-held With Hookups Not only does Samsung’s SCH-i730, a Windows Mobile smart phone, connect to the Verizon Wireless fast BroadbandAccess network, it’s also Wi-Fi enabled for when you want to download huge files even faster at a hot spot. This 5.5-ounce multitasker has a slide-out keyboard and a 2.8-inch color screen for viewing webpages and editing Word files. And it comes with a 520-MHz processor, advanced voice recognition for speed dialing that works with or without a Bluetooth headset, and a program that turns the i730 into a universal remote control. We wish this smart phone were smart enough to take calls when the Wi-Fi connection is turned on (they go straight to voice mail), but otherwise it’s a convergence home run. $599; www.samsungusa.com Small Diversion If you like playing games on the go but don’t see yourself carrying a brick like the Nintendo DS or Sony PSP, try the Game Boy Micro. At 2.8 ounces, it weighs less than most cell phones. It has an ultrabright display that brings Nintendo’s 700 Game Boy Advance titles to life (including many classic NES titles like Donkey Kong and Super Mario Bros. 3, which have recently been rejiggered for the Game Boy). Compared with other mobile game consoles, the Micro keeps things simple in the controls department with just a directional pad, two action buttons, and two shoulder buttons. The system uses a rechargeable battery and standard headphones. $99; www.nintendo.com So Five Seconds Ago A lot of credit card size cameras can take five-megapixel photos. But Casio’s Exilim EX-S500 has a processor that compensates for fast-moving subjects to reduce blurry pics. This camera, with a 2.2-inch LCD display and a 3x optical zoom, needs just a second to start up and takes up to 200 shots on one charge. It can also capture crisp VGA video at a TV-like 30 frames per second. The Past Movie function lets you record five seconds before you press the button, by continuously capturing video into buffer memory. Unfortunately, you’ll have to spring for a decent memory card since the internal memory can store only two shots at the highest resolution or 13 seconds of video (and the camera doesn’t come with even a wimpy memory card). $399; www.casio.com

2003 Tech Buying Guide: Laptops Set the Stage

2003 Tech Buying Guide Market Report Businesses are sinking their thinning tech dollars into desktop and PC replacement first and foremost. Laptops are enjoying particularly brisk sales, with the number of units shipped during the third quarter of 2002 increasing 18% over third-quarter 2001 figures, according to market researchers at International Data Corp. Prices continue to fall. A well-equipped, businessworthy laptop such as the Toshiba shown below has a street price of about $1,500 — a 50% reduction from three years ago. Despite this favorable turn of events, you need to account for this technology expense. While PCs which meet certain IRS guidelines can be written off in one year, a computer is generally depreciated over a five-year period — longer than its likely lifespan, especially when discussing laptops. When allocating dollars, figure on a three- to four-year lifespan, says Keith Waryas, an IDC research manager. He says this is more typical for small- to medium-size businesses. For business users, the principal dilemma remains portability versus functionality: “There are tradeoffs. Ultraportables [typically 4 pounds or less] are superlightweight, but don’t have any drives,” says Waryas. STAY THE COURSE Toshiba’s Satellite 2435-S255 [$1,700 base price; shop toshiba.com] comes with a 2.4GHz Pentium 4 CPU, 15-inch display, and combo DVD/CD drive — this provides your shop with more than adequate insurance against obsolescence for at least two years. MORE SEXY THAN SMART? Sure, the Apple PowerBook G4′s [$3,299 and up; www.apple.com] 17-inch display is the largest in notebook history, and its keyboard is backlit. But forget using it comfortably in coach. Think of it as a superior desktop PC alternative for the casual traveler. 51% of Inc.com poll respondents figure they’ll keep their laptops “up to two years.”*

Tomorrow’s Workforce

Cover Story How one inner-city program is trying to give kids the skills they need — and the ones you need, too Washington, D.C. One evening in June, 17-year-old Vincent Hawkins was clicking through a Web site he had constructed, which was devoted to two of his passions: professional wrestling and an animated television show known as Dragon Ball. Nothing unusual for a teenager, except the setting. He was sitting at an IBM PC with a Pentium II processor in the Perry School Community Services Center, located in the neighborhood of Washington, D.C., known as Northwest No. 1. The area’s grim moniker is one of the legacies of a 1960s urban-renewal plan that had the unfortunate but not uncommon result of rendering the area economically desolate, making it the second-poorest area in the nation’s capital. The center is housed in a former public-school building that had been abandoned for more than 25 years before a consortium of community organizations reclaimed it. In 1998, the Perry School began offering health care and then in 1999 added social services, job training and placement, day care, and after-school programs, including computer instruction at its Networked Learning Center. The school is just around the corner from a block of 29 newly built owner-occupied town houses, one of two affordable-housing projects in the predominantly black neighborhood. The Perry School and the new houses are the exceptions, however, in an economic backwater just five minutes from the Capitol, an area where the median income is $12,400 a year. There are more than 1,500 units of public and subsidized housing within half a mile of the center. There’s not a major supermarket or drugstore nearby. Hawkins, a handsome, soft-spoken youth with a powerful athletic physique, was dragged into the center by a friend earlier this year when high school football season was over. Hawkins didn’t have a PC at home and had little exposure to computers at school, although he had tried surfing the Web at a public library. That lack of computer literacy had already affected his job prospects. “When I applied for a job at Blockbuster last summer, they asked me, ‘Can you use a computer?” he recalls. “I said, ‘I can type my name. That’s about it.’ No one would hire me.” Since then Hawkins has attended an after-school computer-learning program at the Perry School. But the aim isn’t simply to help him qualify for a job at a retail store, although that could well be an option. This summer, after several months in the program, Hawkins was teaching younger grade-school-aged children at the center. A few weeks earlier he’d made what was for him an unheard-of $10 an hour helping to inventory all the PCs in the community center. With several other teens, he checked available memory, hard-drive space, and network cards to see whether the machines could be upgraded. “We were competing with each other to see who could do a PC the fastest,” he says. “I finally learned all those things people were talking about with computers.” A talented football player at Dunbar High School in the district, Hawkins still hopes for a potential college-sports scholarship or a career in acting. But just in case those shoot-the-moon dreams fail to pan out, dabbling with his Web site and creating digital movies with his classmates are helping him acquire the knowledge that might open up broader opportunities, ones that will allow him to leave the neighborhood that the Perry School serves. “We’re bringing technology to areas where people don’t have access to it,” says Networked Learning Center director Kelly Gainer, a compact and energetic young woman who speaks passionately about the program. “And they’re not just learning computer skills. I expect them to go beyond that so they can have the confidence to go beyond the average job.” “They’re not just learning computer skills. I expect them to go beyond that so they can have the confidence to go beyond the average job,” says Kelly Gainer, director of the Networked Learning Center. Gainer had been working as a manager at MCI for five years when she read an article in the Washington Post with the headline “Sometimes Money Is Not Enough,” which featured an inner-city high-tech program called Martha’s Table. She quit her MCI job and worked at Martha’s Table for two and a half years before leaving to head up the Perry School program in 1998. With two assistants and 15 PCs, Gainer runs a program for children ages 6 through 13, heads a program for teens, and oversees an adult job-training workshop. “This is my calling,” she says simply. Gainer isn’t merely a gatekeeper of information and knowledge. She’s more like a coach, urging students to figure things out, work with others, make decisions, try, fail, and succeed — whether the subject is building a Web site, editing digital photographs, or creating an animated story. “The learning is so much richer and so much more real because this is how you participate in the world,” says Candy Taaffe, learning program specialist at the Morino Institute, the lead organization that helped create the Networked Learning Center under a two-year pilot program. “You ask questions, you create, you’re critical of images that are put in front of you. This type of learning is very different from a kid sitting in front of a computer with headphones on.” It also provides the kind of critical knowledge that is in high demand in the new economy, not least of all among fast-growing start-ups. Those companies want employees who can take initiative, work well in teams, attack problems, make decisions, and accomplish tasks. In short, they want workers who know how to learn. “There isn’t a digital divide; it’s a cognitive divide, between those who can solve problems and those who cannot,” says Jane M. Healy, author of Failure to Connect: How Computers Affect Our Children’s Minds and What We Can Do About It. “There’s a schism as the workplace demands more complex cognitive skills for the jobs of the future.” According to the Department of Education, there are 257 federally funded community-technology centers in the nation. Even so, President Clinton has requested $100 million for fiscal 2001 to fund 280 more. The Perry School’s center didn’t start out with the express goal of changing the way its students thought. Rather, Paul McElligott, the executive director of Perry School Community Services Center Inc., says it began with a simple request by community members to help them learn computer skills. But two years ago, as the Perry School began talking with the Morino Institute about a technology center, it became clear that the facility would become more than a bunch of PCs, printers, and part-time instructors. While researching her book, Healy found that technology-education programs that simply offered computers were wanting. Educators were often enamored of glitzy technology but too often failed to integrate it into the school curriculum in a meaningful way. Part of that had to do with the educational software that companies were developing. Students were often reduced to pointing and clicking through less-than-inspiring exercises with the real goal of “winning” the chance to play a computer game at the end. Robert Price, a former elementary-school teacher from Brooklyn, N.Y., also works with school districts and nonprofits, including the Morino Institute, to incorporate technology into their learning programs. He too has found that schools often fail to consider the way that computers will be used within the curriculum. “The biggest debates in school districts are over whether to buy Macs or PCs,” he says. “What they aren’t talking about is what they’re going to use the computers for.” The Morino Institute, based in Reston, Va., was founded by former software entrepreneur Mario Morino, who wanted to fund inner-city after-school programs to test a different approach to improving computer literacy: Could the Internet be used both to make a nonprofit organization more effective and to improve its after-school learning activities? “We want kids to be gaining experience and skills so they can participate in the new economy,” says Candy Taaffe, learning program specialist at the Morino Institute. The institute chose the Perry School and three other nonprofits for its two-year Youth Development Collaborative Pilot. The organizations would be linked by electronic mailing lists and Web-based communications so that all four centers could share experiences, lessons, and problem solving. “It’s clearly enhanced the capability of all the organizations,” says McElligott, who had not used E-mail himself until 1998. The institute also helped design the actual centers, spending $175,000 to $200,000 on each for the first-year start-up costs, which included hardware, networking, high-speed Internet access, and software. Many of the instructors in the after-school program didn’t have the educational skills to develop lesson plans or even deal effectively with the kids. So last year the institute spent another $30,000 to hire educational consultants from the Bank Street College of Education, the Center for Children and Technology, and the National Urban Alliance, all in New York City. The consultants focused on helping the instructors improve their educational techniques and also provided examples of the ways that computers could be used in project-based learning. “Before they arrived, we would spend about two weeks on a lesson plan,” Gainer says. “Now we can create one in 20 minutes if we have to.” Price, the educational consultant from Brooklyn, for instance, ran workshops that included ways to use digital cameras and animation programs in projects. But he also focused on skills, such as how to foster group dynamics or manage the creative chaos of a classroom without stifling it. Gainer then put the lessons to work at the Perry School. Children used a digital camera to take photos of one another, edited them using Adobe Photoshop, and created captions for them on the computer. They then printed out the results and plastered them across their schoolhouse walls. In another instance, the older-teen workshop made a 30-second film on playground violence, first deciding on the functions they needed to fill (such as director, writer, and actors) and then collectively working out storyboards and a production schedule for the short drama. Students also learned to use a program called Kid Pix to create animated stories, which they did last winter for a monthlong Christmas project. They’ve used Microsoft Word to write reports and Excel spreadsheets to graph out classroom opinion polls, such as “Which cookies are most popular?” “They really liked that one because they also got to eat the cookies,” Gainer says. “We’ve been thinking about computers as a tool, in the same way we think about a pencil, a crayon, and reading aloud,” Taaffe says. “The computers are not the center of the activity; they kind of fade into all the activities the kids are doing there.” Nurturing that philosophy is crucial if a computer-learning center strives to offer students more than just the technical nuts and bolts of working on the machines. “You can use technology to support a kind of drill-and-practice learning that will raise standardized-test scores among students who really do it a lot,” says Cornelia Brunner, associate director of the Center for Children and Technology, in New York City, who also worked as a consultant for the Morino Institute. “The problem is, they haven’t learned a whole lot.” Brunner argues that such a rote, skills-based approach will actually increase the digital divide because it fosters a more rigid type of learning. Students who learn within this model won’t develop the ability to work with others, think critically, and expand their creativity, she believes. Instead, they will be trained for the repetitive tasks — like data entry — generally found in low-wage jobs. A more holistic approach, however, is harder to teach — it’s more time-consuming and more expensive. It’s also more difficult to measure. Donors or parents looking for concrete results might not be able to assess group interaction, problem solving, or research skills as easily as multiple-choice tests measure rote skills. “You have to be more patient,” Brunner says, “because it’s part of a larger developmental process rather than a single result tied to a single intervention.” But the prize, proponents believe, is also that much greater. The process of a child’s creating and revising a project amounts to “huge ownership of the learning process,” Taaffe says. “They’re getting opportunities to have opinions and make those opinions known to their community and outside world.” To be sure, a teen like Hawkins who can now build a Web site, create a spreadsheet, and use E-mail to communicate has the skills to work in a good-paying job, let alone at a Blockbuster outlet. And in a neighborhood facing the daily challenges of poverty and crime, the value of those skills cannot be emphasized enough. “We want kids to be gaining experience and skills so they can participate in the new economy,” Taaffe says. “But I also want to see kids having experiences where they are gaining self-esteem and confidence. Here they’re actually creating something, teaching others, and thinking about the ways they can become productive citizens.” Samuel Fromartz is a freelance writer based in Washington, D.C. Please e-mail your comments to editors@inc.com.

I have Windows 98 (or NT) on my office PCs. Should I upgrade to Windows 2000?

Information Technology mentor Glenn Weadock responds:This is the question on the minds of millions of Windows users since Windows 2000Professional debuted February 17. Windows 2000 is the “workstation” version ofMicrosoft’s latest operating system family. It’s an upgrade for Windows 95, 98, and NTWorkstation 4.0 users. The price (which varies depending on rebates but is at least $149) is pretty high for an operating system upgrade in this day of $500 PCs, so it’s natural to askif the product is worth buying. If you have Windows 95 or 98, I see no reason to rush out and upgrade right away as long as: All your programs are working reliably. You don’t spend a ton of time on the Internet. You are not running Windows 2000 Server as your network operating system (if you have a network). Upgrading to Windows 2000 probably makes more sense if you have annoying reliability problems, spend a lot of time on the Net, or run Windows 2000 Server on your network. Why? For one, Windows 2000 is demonstrably more reliable than Windows 95/98. Also, when Windows 2000 and Windows 2000 Server run together, you get various benefits that you don’t get otherwise. Finally, Windows 2000 shouldprovide you with a snappier Web surfing experience than you get with Windows 95/98. If you decide to upgrade to Windows 2000, check Microsoft’s Windows HCL (Hardware Compatibility List, which you can find at www.microsoft.com/hcl) to be sure your hardware is supported by Windows 2000. Try to check out all the specific components, not just the PC itself. A PC may appear on the HCL, but one or more internal or external devices — such as a modem — may not. Also, make sure your hardware is fast enough and big enough to run this bloated software product! You should have a Pentium II class processor and 96 to 128 megabytes of RAM to ensure a happy experience, despite the much lower published minimum requirements. Finally, if you’re buying one or more new PCs, look for machines that come with Windows 2000 preloaded. That’s normally the cheapest way to obtain this operating system, and you also have the vendor’s guarantee in this situation that all the hardware works with Windows 2000. Just make sure you get a Windows 2000 CD-ROM in the bargain; some computer resellers don’t include the CD in the package. Thatleaves you high and dry if your hard drive heads south for the winter.

Are You Being Served?

Computer Networks It’s a buyer’s market for small-business servers. Here’s how to untangle all the options The first time Daniel Hunt went looking for a server for his company’s computer network, he ended up buying a home computer instead. Back in 1995 the CEO of Asphalt Specialties, an $8-million construction company in the Denver area, purchased a $2,300 Pentium computer designed for home use. Nonetheless, Hunt says, the machine did a fine job as a server for the three-computer network in his office. In the traditional server market, Hunt had found few satisfying choices that he could afford. “So many of them came with all this junk, such as speakers, that we didn’t need,” he explains. Times have changed. Today business owners like Hunt have more options, as major computer makers are aggressively targeting the small-business-server market. According to projections by Sherwood Research, a technology-research firm based in Wellesley, Mass., small-business-server shipments will double this year. While the big vendors rush to fill the growing niche, small companies should benefit as prices drop and ease of use increases. But although servers are getting cheaper and less complicated, they’re still not exactly plug-and-play systems. Figuring out how much memory you need and what kind of technical support you should expect can be downright confusing. Before you purchase your next server, it pays to review some basics: How do I know if I need a server? As soon as you decide to set up a computer network, you’ll have to determine whether you want a peer-to-peer or client/server network. In a peer-to-peer network, computers are linked together without a central repository for applications; computers communicate with one another to share files. In a client/server network, servers function as the “nerve center,” where shared applications, such as databases and E-mail programs, usually reside. Clients, or personal computers, “talk” to the server when they need to use applications. Keeping those programs on a server helps free up the clients’ memory and disk space. For companies with limited computer needs, peer-to-peer networks are a realistic option. But many experts agree that once a company’s network must support 10 or more users, the cost-effectiveness of peer-to-peer networks starts to taper; at that point, access to applications can become frustratingly slow. Even companies with only 4 or 5 users may need to abandon peer-to-peer setups, says Steven Lee of Random Access Data Systems, a computer consulting firm in Needham, Mass., especially if they’re all sharing a large database, for example. What’s the first step when purchasing a server? Once you decide to buy a server, it’s probably a good idea to forget about the hardware temporarily and first think about the applications. “The important thing is to figure out what the heck you want to do with the machine and what kind of software you’ll need,” Lee explains. Sit down with the PC users in your company and discuss their software and communications needs. The list you assemble will help you decide how powerful a server to buy. What should I know about technical support? While the differences in hardware will be small from vendor to vendor, technical support may vary widely. Any vendor should offer 24-hour phone support, seven days a week. Some vendors charge for tech support and some don’t; in either case, be sure to find out if there’s a toll-free number. Your server is the heart of your company’s network — if it’s down, you’re down — so make sure the vendor offers overnight replacement of parts. Many vendors now offer remote diagnostics, so they can diagnose a problem by dialing into your system right away, rather than sending someone to your site.