Businesses can learn a lot from the video game industry. Games are addictive, pervasive, and nostalgic. Most of us can still remember the first Nintendo system and the first Game Boy. People will always return to video games, even when consoles experience several down years, sometimes four or five in a row. But customers return because video games, at times, can provide the most compelling, quality products. Other industries wish they could bottle the magic of video games and harness that level of immersion. If companies could create ways to compel customers to return, they would have better luck retaining customers, especially during the hard times. READ MORE
