Here’s a fact worth considering: 97 percent of consumers search for local businesses online. Another: 73 percent of all online activity is related to local content, according to data released by Google. This has huge implications for small businesses, which often depend on Google—in terms of organic and paid search—to generate phone calls, foot traffic, and overall brand visibility. But while most businesses spend time and marketing dollars perfecting their paid search campaigns and SEO strategies, plenty overlook one of the most valuable (and free) resources that Google has ever offered: Google Places. READ MORE
