Targeting online marketing campaigns geographically is about to get easier: HootSuite has just acquired Geotoko, a company that runs location-based marketing campaigns. Geotoko’s co-founders will come on board: Rasheed Akhtar will join HootSuite as director of Local and Adarsh Pallian will be director of Apps and Integration. Geotoko lets users manage location-based campaigns across a host of social networking platforms, including Facebook, Foursquare, and Gowalla. READ MORE
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