Tag Archives: Foursquare Labs Inc.

“World of Fourcraft” Takes Foursquare to New Heights

Combine the classic domination board game Risk with social check-in application Foursquare. Mix until frothy, and you get “World of Fourcraft,” a real-time game that pits neighborhoods against each other to achieve total city domination. READ MORE »

Get Socially Rewarded for Business Travel

If you are a socially savvy business traveler like Shaun Koiner, the first thing you do when you land is scan the e-mails you received while in transit, check-in on Facebook and Foursquare as you deplane, and look for breaking news on Twitter as you ride to your destination. “I check-in to keep a digital trail of where I’ve been and to stay socially connected,” says Koiner, director of digital marketing for Sporting News. “Use of, and keeping up-to-date on social platforms is an integral part of my job.” He travels about five times a month between New York, Chicago, San Francisco, and the editorial headquarters for Sporting News in Charlotte, North Carolina. Koiner is the type of business traveler who could benefit from Social Rewards. READ MORE »

Foursquare Raises Additional $50M

A new round of venture financing has netted location-sharing app builder Foursquare an additional $50 million, putting the company’s current valuation around $600 million. The fund raising, in the works since March, was supported by original investors O’Reilly AlphaTech Ventures and Union Square Ventures, as well as others such as Spark Capital. Foursquare CEO and one of the founders of the company, Dennis Crowley, says that the money will be used for expanding its employee roster, particularly overseas as the company is “seeing huge international pick-up.” READ MORE »

How Small Businesses Leverage Location-Based Services

Location-based services, which allow users to see each other’s nearby presence, help small businesses attract new customers and forge deeper connections with existing ones. Most services are free to sign up and use, but most small businesses haven’t fully realized the advantage of these services. READ MORE »

Meebo Helps Websites Reward Frequent Visitors

A new service from the social platform Meebo lets users check in when they visit their favorite websites. Meebo is a social platform that lets users follow each other around the Web and share the content they’re viewing. Think of it as a cross between social check-in app GetGlue and a non-location based version of Foursquare. READ MORE »

Social Media Conferences to Check Out

Now that the summer is upon us there are so great social media events I wanted to mention. There are few things more valuable than attending a great conference. I have made such incredible contacts by attending conferences and have learned so much. If you really want to know about what is going on in social media, I highly recommend you start attending as many of these events as you can. Here are three of my favorites: READ MORE »

Mining Foursquare for Customer Data

Recently, Radio Shack offered a newbie deal to Foursquare users: if they checked in for the very first time they would get a 20 percent discount. The retailer had noticed Foursquare users are more likely than most to buy wireless items which often lead to future purchases. READ MORE »

The Future of Marketing: Location Based Services

The BlogWorld & New Media Expo closed its second day with a keynote address on location based services. Co-authors of upcoming Location-based Marketing for Dummies, Mike Schneider of Allen & Gerritsen and Aaron Strout of WCG led a discussion exploring LBS with representatives from three of the world’s top 25 brands – American Express, PepsiCo and Disney. READ MORE »

BlogWorld Kicks Off With Social Media Strategies

The BlogWorld & New Media Expo began yesterday at the Jacob Javits Convention Center in New York, naming itself “The First and Only Industry-wide Conference, Tradeshow & Media Event for All New Media.” The king of the conference is social media, which gets top billing in many of the three-day expos numerous breakout sessions. READ MORE »

Search and Discovery Start-ups Unveiled at TechCrunch’s Disrupt Battlefield

Monday through Wednesday in New York City TechCrunch is holding its Disrupt Battlefield competition in which hopeful founders and entrepreneurs submit their young, unseen start-up companies for the opportunity to try winning the $50,000 prize while launching in front of an all-star panel made up of innovators, angel investors, venture capitalists and tech influencers. Monday featured three Battlefields: Disrupting Commerce, Disrupting Location and Disrupting Search and Discovery. These start-ups made presentations in the Disrupting Search and Discovery category: READ MORE »

Tag Archives: Foursquare Labs Inc.

“World of Fourcraft” Takes Foursquare to New Heights

How Small Businesses Leverage Location-Based Services

Mining Foursquare for Customer Data

The Future of Marketing: Location Based Services

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Tag Archives: Foursquare Labs Inc.

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