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World of Web Browsers: Are Alternatives Safer?

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Some Microsoft users have found recently that upgrading to the software maker’s latest version of its popular Web browser Internet Explorer 7 (IE7) can be an extremely frustrating experience. In fact, one of the most common complaints is that that the product has features that “nag” the user. “IE7 works, but it has way too much in the way of security notifications that aren’t actually doing anything but bugging the user,” says Peri Naccarato, computer technician and owner of The Computer Guys in Saugerties, N.Y.  “In my opinion Mozilla Firefox 3.0 is far better at protecting you, and doesn’t annoy with the kind of constant pop-ups IE does.” For more than the last decade, Microsoft has had a death grip on the browser market, with more than 85 percent of computer owners using IE. In fact, in 2000, as part of a federal court’s finding that Microsoft used monopolistic practices to maintain a hold over the computer operating system software market, the court also found the software giant attempted to monopolize the Web browser market. But times have changed. A variety of new browsers are giving business Web users new choices in Web browsing. Many of these browsers put additional functionality into your browser, including e-mail, chat, photo sharing, and more. And despite the new security features in IE7, there are many who contend that the alternatives may provide higher levels of security — one reason, of course, being that they aren’t targeted by hackers as much as Microsoft’s market-dominant IE. “I’m a multiple browser user, depending on what I want to do,” says Michael Belfiore, tech writer and author of the book Rocketeers (Smithsonian Press, 2007). “The only thing I use IE for is watching Netflix Instant Viewing films, which requires IE.” Belfiore says that on a PC, he tends to use the Opera browser for large file downloads because it has BitTorrent, a file-sharing communications tool, built in. He also uses Firefox for research “because of the multiple search engines it has incorporated into the interface. On the Mac I use Safari, which is getting a lot of development from Apple right now.” History of the browser war The first widely used World Wide Web browser came along in 1992, in the form of Mosaic, the great-grandparent of many of today’s browsers, including Mozilla and all its derivatives. Mosaic, developed in the academic environment, was the first browser to actually implement images embedded in the text, rather than displaying them in a separate window. Some of the Mosaic programmers went on to develop the first commercial Web browser at a company called Netscape. The Netscape Navigator browser was the most popular browser until Microsoft started incorporating its own browser, IE, into it’s market-dominant Windows operating system software in the late 1990s. Since then, of course, Internet browsers have grown to become one of the most necessary tools for anyone using the Web, and if you use Web-based e-mail, possibly the only tool used. Despite being overshadowed by IE, alternative Web browsers are finally making it less a Microsoft-dominated world of browsers. While some are specific to certain computer operating systems, there are a few browsers that cross all boundaries. The primary alternatives to IE across all platforms are Mozilla Firefox and Opera, with Apple’s Safari this past year bringing its particular brand of browser to Windows as well as Macs. After Microsoft, Firefox appears to be the obvious leader, but Opera has been making some big strides recently. Opera has just formed a partnership with Haute Secure, a security vendor founded in 2006, to protect users from rogue sites known for drive-by malware and malicious links. This two-pronged approach takes browser security a step even further than Mozilla Firefox, which protect against malware but not malicious links. Haute Secure’s protection is incorporated into Opera’s version 9.5, currently available as a beta release. There are quite a few other choices in the world of browsers, and the differences can be a bit confusing. So if you’ve been tempted to switch your business off of IE but haven’t been too sure where to start, here’s a list of the most popular currently available mainstream browsers. Browser alternatives Mozilla Firefox was designed for simplicity, security, and extensibility, with hundreds of extensions available. Originally branched from Netscape Communicator, Mozilla Application Suite was an all-in-one software that included Web, e-mail, IRC chat, and HTML editor. Mozilla later developed each of these into separate individual applications. The Mozilla Thunderbird mail and news client is an alternative to Microsoft Outlook Express. The HTML editor became Nvu, a stand-alone website builder that’s growing a large following of its own, and the IRC chat feature became Chatzilla, a downloadable add-on to Firefox. All applications are open-source, and versions exist for Windows, Linux, and Mac. Features: Web, RSS headlines, e-mail and full RSS via Thunderbird, extensions for chat, customization, etc., skinnable, phishing filter. Opera is a full-fledged Internet suite with Web, e-mail, news (usenet and RSS) and chat, with a wealth of other features available. Recently, Opera added better security in its latest version 9.5 to protect users from malware and malicious links. Due to the fact that Opera runs leaner on less memory, it is often the best choice if you have older machine. Versions for Windows, Linux, and Mac. Features: Web, e-mail, RSS, chat, skinnable, phishing filter, widgets, BitTorrent. Apple Safari is designed for elegance and speed, and is now the default browser on the Mac. Starting with version 3 (currently in beta), Safari is also available for Windows. Features: Web, RSS. Mozilla Seamonkey is an all-in-one Internet suite that grew from the original Mozilla Application Suite, including browser, e-mail/newsgroups client, address book, and an HTML editor, with many of the features that have since made Mozilla Firefox and Thunderbird popular. Essentially, Seamonkey can be considered the next generation of the Mozilla Application Suite. Versions for Windows, Linux, and Mac. Features: Web, e-mail, chat, HTML editor. Flock is a “social browser” built on a Firefox core that integrates with Web services for blogging, photo sharing, and bookmark sharing. Flock supports bookmarks sharing in del.icio.us, webmail integration with Gmail and Yahoo!, and integrates with photo services Flickr, Picasa, and Photobucket. Blogging services it supports include Blogger, TypePad, WordPress and many others, and also integrates with social networking sites like Facebook, Twitter, and YouTube. Versions for Windows, Linux and Mac. Features: Web, blogging, photo sharing, social networks, favorites sharing, RSS reader, skinnable, compatible with many Firefox extensions In addition to Firefox and SeaMonkey, Mozilla’s “Gecko” engine is the basis for a number of platform-specific browsers, including K-Meleon for Windows, Camino for Macintosh, and Galeon and Epiphany for Linux.

Mashups: The Small Business Applications

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While the business world races to catch up with Web 2.0 applications like wikis, RSS feeds, and widgets, the “next thing” is already here and starting to catch on fast: mashups. “It’s the next natural step of the Web,” says Jason Bloomberg, a senior analyst from Zapthink, an IT advisory firm based in Baltimore, Md. Mashups are a hybrid genre of Web applications that borrow from two or more other Web applications or data sources and then literally mash them up into one unique application. For example, a company called Infopia has developed a mashup that eBay sellers can use combining the data from their online stores with the tools of Salesforce.com, such as customer relationship management (CRM), inventory management, and online performance analytics. Anyone can do it The beauty of the mashup is how easy it is to build them. It’s basically a three-step process: Choose the data sources or applications you want to mashup. This can be any combination of an internal database with a widely used application programming interface (API) from a source like Amazon.com, Google Maps, Flickr, 411Sync, or eBay. There are countless other APIs available to mix and match. Other ways to access data include Web feeds, like RSS, and screen scraping. Screen scraping involves using a simple program that “scrapes” data from the display output on a website. Take a feed from each source and aggregate it into one mashup. This may sound like the most intimidating step. It’s not. “Actually, finding the tools to build the mashup is easy. It’s more difficult finding the data,” says Bob Braver, president and CEO of StrikeIron, a data service company based in Durham, N.C. Some of the most popular mashup tools and servers include Yahoo Pipes, Microsoft Pop Fly, and Kapow Technologies. Google has a mashup editor in beta, as well. All are easy to use for the non-techie. Host it. You’ll need a domain host or Web server technology that supports server-side scripting technologies like PHP or Ruby on Rails. Many mashup authors are using a company called Dreamhost. It’s cheap, well reviewed by customers and is easy to use. Mashups may be good for business Like social networking sites and other Web 2.0 trends, it’s consumers that tend to be the early adopters with the business community coming along eventually. The same seems to be true with mashups. Some of the most publicized mashups include Weather Bonk, a mashup site that combines Yahoo! Traffic with Google Maps and various weather feeds that come up with one page featuring live traffic cams and a weather map customized by location. Another popular site is 1001 Secret Fishing Holes, a mashup of Google Maps with a variety of database feeds from sources like the National Park Service, campgrounds and wild life refuges. However, it is the business realm where mashups will likely have their greatest impact. It’s already starting to happen. Jason Bloomberg from Zapthink sees the following trends in business mashups: Data visualization. So far, this means leveraging geographical information with other data feeds. Google Maps, by far, is the most popular API used in mashups. Imagine, for example, combining Google Maps with a realtor’s feed of multiple listings in her market, combined with school district borders and educational rankings. Credit card processing. A popular mashup with online retailers is mashing up external credit card processing from the banks with internal e-commerce orders. Call center applications. Customer representatives taking calls and following up on orders by phone typically are staring at more than one screen: one of the website and the online order, the other displaying the CRM screen. Bloomberg says he’s seeing more online retailers mashing up the two (the e-commerce component with the CRM) into one view, one screen. Turbo charge your Web analytics Another area business mashups are showing promise is in Web analytics for e-commerce sites. Mashups can be used to combine Web traffic data from your site with, for example, the marketing data feed from Dunn & Bradstreet, a leading provider of marketing, credit, and purchasing information. “By mashing up the two, you can look for trends like who visited your site, but didn’t buy anything. You can also use mashups between Web analytics and mapping APIs to geographically plot your Web visitors,” says Braver. Mashups and the IT department Hybrid Web applications tailor made by the user? That sounds like the makings of a migraine for the IT department. Issues to be considered include security and integration with other applications on the company network, just for starters. However, most IT managers have already learned from the proliferation and easy access of Web 2.0 tools that they’re fighting a losing battle retaining control of what online tools employees use. Braver offers the following advice to antsy IT directors: “Think of it as experimental. If the mashup proves beneficial to the business, then IT has a prototype to take and perfect.”

Mashups: The Small Business Applications

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While the business world races to catch up with Web 2.0 applications like wikis, RSS feeds, and widgets, the “next thing” is already here and starting to catch on fast: mashups. “It’s the next natural step of the Web,” says Jason Bloomberg, a senior analyst from Zapthink, an IT advisory firm based in Baltimore, Md. Mashups are a hybrid genre of Web applications that borrow from two or more other Web applications or data sources and then literally mash them up into one unique application. For example, a company called Infopia has developed a mashup that eBay sellers can use combining the data from their online stores with the tools of Salesforce.com, such as customer relationship management (CRM), inventory management, and online performance analytics. Anyone can do it The beauty of the mashup is how easy it is to build them. It’s basically a three-step process: Choose the data sources or applications you want to mashup. This can be any combination of an internal database with a widely used application programming interface (API) from a source like Amazon.com, Google Maps, Flickr, 411Sync, or eBay. There are countless other APIs available to mix and match. Other ways to access data include Web feeds, like RSS, and screen scraping. Screen scraping involves using a simple program that “scrapes” data from the display output on a website. Take a feed from each source and aggregate it into one mashup. This may sound like the most intimidating step. It’s not. “Actually, finding the tools to build the mashup is easy. It’s more difficult finding the data,” says Bob Braver, president and CEO of StrikeIron, a data service company based in Durham, N.C. Some of the most popular mashup tools and servers include Yahoo Pipes, Microsoft Pop Fly, and Kapow Technologies. Google has a mashup editor in beta, as well. All are easy to use for the non-techie. Host it. You’ll need a domain host or Web server technology that supports server-side scripting technologies like PHP or Ruby on Rails. Many mashup authors are using a company called Dreamhost. It’s cheap, well reviewed by customers and is easy to use. Mashups may be good for business Like social networking sites and other Web 2.0 trends, it’s consumers that tend to be the early adopters with the business community coming along eventually. The same seems to be true with mashups. Some of the most publicized mashups include Weather Bonk, a mashup site that combines Yahoo! Traffic with Google Maps and various weather feeds that come up with one page featuring live traffic cams and a weather map customized by location. Another popular site is 1001 Secret Fishing Holes, a mashup of Google Maps with a variety of database feeds from sources like the National Park Service, campgrounds and wild life refuges. However, it is the business realm where mashups will likely have their greatest impact. It’s already starting to happen. Jason Bloomberg from Zapthink sees the following trends in business mashups: Data visualization. So far, this means leveraging geographical information with other data feeds. Google Maps, by far, is the most popular API used in mashups. Imagine, for example, combining Google Maps with a realtor’s feed of multiple listings in her market, combined with school district borders and educational rankings. Credit card processing. A popular mashup with online retailers is mashing up external credit card processing from the banks with internal e-commerce orders. Call center applications. Customer representatives taking calls and following up on orders by phone typically are staring at more than one screen: one of the website and the online order, the other displaying the CRM screen. Bloomberg says he’s seeing more online retailers mashing up the two (the e-commerce component with the CRM) into one view, one screen. Turbo charge your Web analytics Another area business mashups are showing promise is in Web analytics for e-commerce sites. Mashups can be used to combine Web traffic data from your site with, for example, the marketing data feed from Dunn & Bradstreet, a leading provider of marketing, credit, and purchasing information. “By mashing up the two, you can look for trends like who visited your site, but didn’t buy anything. You can also use mashups between Web analytics and mapping APIs to geographically plot your Web visitors,” says Braver. Mashups and the IT department Hybrid Web applications tailor made by the user? That sounds like the makings of a migraine for the IT department. Issues to be considered include security and integration with other applications on the company network, just for starters. However, most IT managers have already learned from the proliferation and easy access of Web 2.0 tools that they’re fighting a losing battle retaining control of what online tools employees use. Braver offers the following advice to antsy IT directors: “Think of it as experimental. If the mashup proves beneficial to the business, then IT has a prototype to take and perfect.”

The Year of the Web Widget

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Widgets — you see them everywhere, those little branded badges or boxes on websites and blogs that display content from another site.  Web widgets have exploded in popularity in 2006 and 2007. It seems like they are reproducing faster than rabbits — and for good reason. Today more and more individuals and business owners publish their own websites and blogs.  Widgets give site owners and bloggers a quick and inexpensive — usually free — way to add interactivity and interesting content to a site.  And for those who publish widgets for other sites to use, those widgets are a low-cost branding and viral marketing technique.  Let’s take a look at widgets, including ways to enhance and promote your business online using widgets. Wikipedia defines Web widgets  as a piece of embedded code on a website, containing content that is not static (that is, it’s content that changes).You often see widgets in the side columns of blogs.  They have become so prevalent that a slang term has developed to describe the phenomenon: blog bling.  Of course, widgets also show up on traditional business websites.  One common usage on traditional websites is to display breaking news headlines. There are thousands of widgets available today.  Widgets are available to display content that ranges from pure fun (rotating photos of cute kittens for visitors to vote on) to the utilitarian (the local weather).  Popular widgets might display eBay listings, Amazon books, customizable polls and surveys, or the latest posts from your favorite blogs.  You can even find widgets consisting of MP3 players to allow visitors to hear music or business podcasts on your website, not to mention video players to entertain visitors with your favorite clips.  Some of the most popular widgets today help you network and develop contacts, displaying photos of people – people you know or might want to get to know.  For instance, MyBlogLog has a widget that is popular right now.  It displays the photo and screen name of registered MyBlogLog users when they visit your site, providing interactivity to help others explore and discover one another’s blogs and make contact. Flickr, the photo organizing site, also offers a widget with rotating images of your favorite photos.  I noticed that Ramon Ray, Technology evangelist at Smallbiztechnology.com  (and a columnist here at Inc Technology) has an interesting Flickr badge on his site showing well-known personages known in the small business market. I asked Ramon to explain the attraction of widgets to site owners, and he noted, “I’m not a programmer. I can do only the basics on my web site. What I like — no, love — about widgets is that they enable non-programmers to add enhanced functionality to their websites. Widgets let you do things on your website that you normally could not do. Web 1.0 is long gone. Your customers (most of them at least) expect your website to be alive and provide smart and useful interactivity. Widgets let you do this, and more.” In the 1990s, the traditional approach to websites was to keep visitors on your site and not link out to other content.  That approach has gone out the window in today’s world where user-generated content and “conversations” spanning several sites are common.  In fact, sites are even encouraging users to add widgets with content from third party sites.  For instance, at Work.com, you can now add widgets to your profile page. According to Shara Karasic, community manager, “Because Work.com is a hub for business experts to promote themselves by sharing their expertise, we’ve started encouraging these experts (many of whom have several blogs or online columns scattered around the Web) to enhance their Work.com profiles by reflecting their presence on the wider Web through adding widgets that display their headlines from what they’re publishing elsewhere. It’s a win-win situation: it allows other members to learn more about them, increases trust and context, and adds compelling and personalized content to our site. And their Work.com profile becomes the central place to find out about that expert.” Wondering where to get a widget for your site or blog?  Check out Widget Box, where you can choose from literally thousands of widgets organized by theme or topic.  There you can also create a widget of your own blog headlines, called a blidget.  With widgets, even if you are not a programmer, you can add interesting and interactive content to your site. Go get widgetized! Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends.