More companies are trying to tap Facebook Inc.’s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn, writes Joe Light for the Wall Street Journal. Some recruiters say they’re not spending money on job boards anymore and that while LinkedIn has a huge resume database, people value referrals from Facebook more. READ MORE
Mohamed Mansour, the developer behind the Facebook Friend Exporter, has created an experimental Google Chrome extension called Hangout Pad for Google+, which adds document collaboration capabilities to Hangouts, the multi-person video chat feature available on Google’s social networking platform. READ MORE
It took Flickr, one of the world’s largest photo-sharing sites, close to 2.5 years to reach 150 million photos, which could be uploaded from any computer and shot on any camera. But it took San Francisco-based start-up Instagram roughly just nine months to hit that same milestone–with just one mobile app, available only on iOS, writes Austin Carr for Fast Company. READ MORE
If you’ve been promoting your business Facebook page and Twitter account you’re not alone. Companies increasingly are running online ads that focus less on pitching their products and more on highlighting their social accounts, writes Andrew Adam Newman for the New York Times. READ MORE
Randi Zuckerberg, director of marketing at Facebook and sister of CEO and co-founder Mark Zuckerberg, is leaving the company after six years to start a new media firm called RtoZ Media which aims to help companies become more social, reports AllThingsD. READ MORE
The Nielsen Co., which rates and analyzes various multimedia to provide a better understanding of what consumers watch and buy, will soon be bringing its ratings service to Facebook ad campaigns. READ MORE
Docusign, the cloud-based electronic signature platform that has processed more than a half billion pages of legally-binding documents, just released a free version of its eSignature solution in which people can receive five “sends” (documents sent and signed) per month, with no credit card required. DocuSign also now offers its 8 million users integration with social networks, allowing them to sign in with Facebook, LinkedIn, Paypal, and Salesforce. READ MORE
Just one week after Google began shutting down any and all company profiles on its social network Google+, Facebook has stepped in and announced its new webpage, “Facebook for Business,” an “online education center” that provides step-by-step guides for small businesses to set up profile pages, create targeted ads and deals, and engage customer feedback. While the new page doesn’t tout any new features, it definitely serves as a well-timed reminder that unlike Google+, Facebook is all about using its platform for company branding. READ MORE
Contests should be part of every social media marketer’s toolkit, writes Ben Pickering for Mashable who gives four reasons to back up that opinion. READ MORE
Imagine if your Web site started moonlighting as a malware factory, or if your hosted phone system became someone else’s call center for a weekend, or if your finance staffer unwittingly turned over banking credentials to a hacker. According to Information Week’s Kevin Casey, any of those scenarios are possible without four security precautions all SMBs should take. Casey interviewed Rick Carlson, president of Panda Security, who has these suggestions. READ MORE
