A year ago, OpenSky launched as a commerce platform for influential bloggers, but with fewer than 5,000 bloggers and only 100,000 total unique visitors, CEO John Caplan decided that the company needed to start over. “Mixing content and commerce was confusing to people,” Caplan says. READ MORE
Using video to build business is often a dicey proposition for e-commerce companies. Some site owners simply abstain because they don’t see the value. Or they think they wont see an ROI. But those who avoid might be missing out on valuable business, says Yaniv Axen. READ MORE
How did Amazon, which started by selling books online, morph into a diversified online giant boasting $34 billion in annual revenue? Erick Schonfeld with TechCrunch posted a fantastic slideshow created by global consulting boutique faberNovel that brings to light a myriad of fast facts you might not have known about Amazon, which is now responsible for one-third of e-commerce transactions in the United States. READ MORE
