To be frank, HTC didn’t need to buy Dr. Dre’s company, Beats Electronics, to earn street cred—the company has already built a strong reputation for its smartphones. But the company will acquire 51 percent controlling of Beats for $309 million. What’s behind the acquisition? READ MORE
The woman who topped the list of the 100 Most Creative People in Business by our sister publication, Fast Company, Lady Gaga, is turning on the in-game marketing. Specifically, she’s going to be debuting her new album inside the uber-popular Facebook game FarmVille. That’s right, you’ll hear new tracks from her album, Born This Way exclusively inside the game, made by Zynga. Don’t think you can just login and sit back with your headphones on, though: The in-game marketing experiment requires players to complete tasks and enter a Gaga-themed neighboring farm dubbed “GagaVille.” According to the Associated Press, the songs will be unlocked in GagaVille between May 17 and 19, and the album is released on May 23. READ MORE
