One sure sign that mobile and social gaming has made it is the ability to monetize. Game developers and publishers now have a resource to help them do just that. iQU (pronounced “eye-cue”), a Netherlands-based data intelligence firm is launching an analytics and marketing platform to help round up online gamers by tapping into mobile and social networks. READ MORE
It’s been a long-running question for companies: How can we get employees involved in brand engagement—without it turning into a social media debacle? When two Domino’s Pizza workers created a YouTube video of their hygiene hijinks, it created a media disaster and reinforced companies’ reticence to involve employees in social media efforts. But Facebook scholar Clara Shih says businesses can involve employees in their efforts and keep track of what they do online. READ MORE
High power consumption and short battery life have been the bane of mobile devices for as long as they’ve existed. But that might soon change with SuVolta PowerShrink platform. The transistor technology could help reduce power consumption on some of our most ubiquitous devices—smartphones, tablets, and notebook PCs. READ MORE
