A new Accenture survey revealed that the big media companies are confident that consumers and their dollars will flock to mobile in the next couple of years. And it’s only getting easier for consumers to deliver payments from their mobile phones. READ MORE
According to Forrester, advertisers and marketers should be turning their attention to the mobile space in order to be successful. Context is underused in the delivery of mobile services and advertising, resulting in a missed opportunity to reach the 35% of American adults who own smartphones. READ MORE
You know those banner ads you see on the websites you visit? Apparently you’re 87.8 times more likely to apply to Harvard and get accepted than you are to click on them. Oh, wait, you think getting into Harvard is a piece of cake? Well you’re also more likely to win the lottery, successfully climb Mt. Everest, and survive a plane crash than you are to click on that banner ad. READ MORE
With 87% of smartphone users accessing internet and email on their devices, it’s no surprise that our favorite websites and apps, much like Paypal, are trying to make our mobile experience more convenient. Now you don’t even have to manually sort through your Facebook friends when you want to show a cool link to a select few. READ MORE
The first time I met Brian Wong I was attending a session at the annual South by Southwest Interactive on Being Young and Rocking It and I completely overlooked him. Not because he is someone that is easily overlooked but due to his unassuming nature. Wong, 20, is the founder of kiip (pronounced “keep”), a start-up focused on mobile in-game advertising, backed by True Ventures. READ MORE
