Tag Archives: advertising

About 569 days ago Apps | Business Software | E-Commerce | Location-based services | Web Analytics

Google Revamps AdWords’ Location Targeting

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Google AdWords is a service that enables you to create and run ads for your business that run on Google and its advertising network; you pay only when people click your ads. AdWords also includes location targeting so you can target ads to specific locations, which is great for small businesses that only have customers in certain regions or those that want to target top-performing geographic areas so more clicks translate into actual sales. Google just announced it has a revamped AdWords Location Targeting Tool that will make it easier to find and get more detail on target locations. READ MORE »

About 580 days ago Blogging and Social Media | E-Commerce | Internet and Online Business | Online Marketing | Web Analytics | Web Hosting

WordPress Publishers Will Get Ad Rights

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WordPress publishers will soon have the opportunity to opt in to topically targeted advertising content. Federated Media Publishing and Automattic, WordPress’s parent company, which has been looking for ways to monetize the “long tail” of independent content, will now offer bloggers advertising rights. READ MORE »

About 603 days ago Apps | Business Software

New Ad Engine Connects App Advertisers to Consumers Searching for Apps

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Chomp has some big news for advertisers and developers. Today it’s launching a private beta of “Chomp Search Ads,” a new program which will allow developers to bid on the keywords or phrases that will deliver their ads to users who search for those terms within an app search engine, reports TechCrunch. READ MORE »

About 629 days ago Blogging and Social Media | Internet and Online Business | Online Marketing | Search Engine Optimization | Web Hosting

Twitter to Ramp Up Advertising Plan

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Twitter is getting serious about its ad plan. The company plans to roll out advertising in an interesting way. Users will soon see ads in their Tweet stream from accounts they don’t follow. The plan is to place advertising in front of Twitter users who are “similar” to folks they already follow. READ MORE »

About 663 days ago Internet and Online Business

DOJ Wants a Closer Look at Google’s AdMeld Acquisition

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Google has been pretty busy of late, launching new projects and snapping up companies right and left. But one of the firm’s proposed acquisitions is getting some extra scrutiny from the Department of Justice. Google’s plan to buy AdMeld, an internet advertising firm, has the DOJ making a second request for information about the $400 million acquisition. Could the deal fall through? READ MORE »

About 709 days ago Online Marketing | Search Engine Optimization

Google Strikes a Deal With AdMeld

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In a move to simplify the process of buying display ads, Google purchased AdMeld, a firm that specializes in ad optimization and ad inventory, making the news official on The Official Google Blog. The acquisition of this yield optimization firm will make Google a one-stop shop for advertisers. READ MORE »

About 712 days ago Blogging and Social Media | Gaming | Internet and Online Business

Trash Tycoon Makes it Easy to Be Green

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Social game-maker Guerillapps, which recently scored $500,000 in funding has a unique spin on green gaming. The company’s Trash Tycoon, still in private beta, brings real-world brand integration to the multiplayer game. It’s the first “upcycling” game on the Facebook platform, letting players convert waste into newer and better products. READ MORE »