Decoding RSS

By Lee Gimpel

Besides culling information, RSS allows businesses to broadcast it. Here's how.

1.Individuals copy news feeds from the RSS section of a website and paste them into customized "news readers."

2.Each time a site is updated, a headline, summary, and link to the article pop up in the news reader in-box.

3.Readers click on a link to be automatically redirected to the site on which the story appears.