software

CRM: Software as a Customer Service

The availability of customer relationship management packages for the small and mid-size business market is growing, particularly in the on-demand or software-as-a-service models.

Every business needs some form of customer relationship management (CRM) system, argues Brian Donaghy, vice president of product strategy with Smart Online Inc., a provider of software-as-a-service (SaaS) applications for businesses in Durham, N.C. That’s true even if the system is an amalgamation of Post-It notes, spreadsheets, and the like. Of course, this is not always effective.

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