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Crowdbooster Offers Recommendations, Analytics for Social Media

You spend a few minutes crafting that perfect tweet, aiming for something short, pithy, and sure to entice a customer into a click. But some times, an adviser for those tiny messages might come in handy. READ MORE »

How Google’s Social Plan Affects SEO

While many of us have been focused on Google+ and its challenge to Facebook, little attention has been given to what this means in terms of SEO, says PowerReviews SVP of sales and marketing, Cathy Halligan. She notes that Google+ isn’t just a challenge to Facebook in the social networking space, but is a reflection of how Google views—and uses—user-generated content (UGC). READ MORE »

New Start-up Vidyard Hopes to Challenge YouTube

You shoot that marketing video, embed it into your website, and click “update.” Don’t you wish you know how many people actually went to the video? Enter Vidyard. The start-up has designed a service that operates much like YouTube, but allows clients to view the analytics behind the embedded videos. Vidyard officially launched and will graduate from the prestigious Y Combinator incubator later this week. READ MORE »

How to Choose a Web Designer

In his witty blog titled “Information Highwayman,” D Bnonn Tennant gives interesting advice on choosing a Web designer and it’s not what you’d think. Instead of contemplating your budget and analyzing a designer’s skillset, he says you should pay close attention to the words he uses on his Web site. READ MORE »

iQU Launches Analytics Tool for Game Developers

One sure sign that mobile and social gaming has made it is the ability to monetize. Game developers and publishers now have a resource to help them do just that. iQU (pronounced “eye-cue”), a Netherlands-based data intelligence firm is launching an analytics and marketing platform to help round up online gamers by tapping into mobile and social networks. READ MORE »

Nexage Sees 50% Growth in Ad Impressions

As consumers move more of their lives and activities to the mobile space, advertisers and marketers are seeing huge growth numbers. Riding the wave is Nexage, a mobile ad firm and real-time bidding exchange that has had a 50 percent growth in ad impressions over a three-month period. READ MORE »

FTC Focuses Google Investigation

Six weeks after serving Google with broad subpoenas, Federal Trade Commission lawyers and several state attorneys general are focusing their investigation of Google, reports The Wall Street Journal. For one thing, they have been asking whether Google prevents smartphone manufacturers that use its Android operating system from using competitors’ services. READ MORE »

Study: Drudge Report One of the Web’s Biggest Traffic Drivers

Back in Web 1.0, content was king. With Web 2.0, traffic drivers run the road. According to a study released by Outbrain, news aggregator Drudge Report is one of the largest traffic drivers to online content, responsible for roughly 6.85 percent of traffic. READ MORE »

Companies Sued for Questionable Online Tracking Practices

You may know that many companies track your online behavior so as to better target advertising that meshes with your interests and desires. What you might not realize is how pervasive, and sneaky, the practice has become. According to a comprehensive study conducted by the Wall Street Journal, the nation’s 50 top Web sites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. READ MORE »

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Crowdbooster Offers Recommendations, Analytics for Social Media

New Start-up Vidyard Hopes to Challenge YouTube

Nexage Sees 50% Growth in Ad Impressions

FTC Focuses Google Investigation

Companies Sued for Questionable Online Tracking Practices

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