Web Analytics

About 203 days ago Apps | Business Software | E-Commerce | Location-based services | Web Analytics

Google Revamps AdWords’ Location Targeting

adwords

Google AdWords is a service that enables you to create and run ads for your business that run on Google and its advertising network; you pay only when people click your ads. AdWords also includes location targeting so you can target ads to specific locations, which is great for small businesses that only have customers in certain regions or those that want to target top-performing geographic areas so more clicks translate into actual sales. Google just announced it has a revamped AdWords Location Targeting Tool that will make it easier to find and get more detail on target locations. READ MORE »

About 206 days ago Blogging and Social Media | Internet and Online Business | Online Marketing | Web Analytics

Will Klout’s New Algorithm Affect Your Score?

6282640829_6742f1f6b0

How much do you care about your Klout score? While some people shrug off their mysterious social-influence-measurement number, others care deeply if their Klout goes up or down, and some of them were less than pleased when the new algorithm launched and they experienced a dramatic drop. READ MORE »

About 207 days ago Apps | Business Software | E-Commerce | Internet and Online Business | Online Marketing | Search Engine Optimization | Setting Up a Website | Web Analytics

KickoffLabs: Sophisticated Landing Pages for Start-Ups

kickofflabs_small_logo

If you’re starting a new venture, chances are you know how important landing pages are. (A landing page is a targeted page, other than your home page, which brings users to the specific information or product they may be looking for, or is particularly suited to them.) Taking users right to what interests them helps with conversion, improves quality scores for your ads, and raises search engine ranking too. The drawback, of course, is that creating landing pages creates extra work. READ MORE »

About 214 days ago Blogging and Social Media | E-Commerce | Internet and Online Business | Online Marketing | Web Analytics | Web Hosting

WordPress Publishers Will Get Ad Rights

wordpress150

WordPress publishers will soon have the opportunity to opt in to topically targeted advertising content. Federated Media Publishing and Automattic, WordPress’s parent company, which has been looking for ways to monetize the “long tail” of independent content, will now offer bloggers advertising rights. READ MORE »

About 220 days ago Business Software | Innovation | Online Marketing | Web Analytics

Need a Virtual Customer Service Rep?

0 sarah copy

You may have heard about how IBM created an artificial intelligence (AI) system called Watson that competed on Jeopardy against humans, or Apple’s Siri technology on the iPhone 4S that understands what you say, knows what you mean, and even talks back. Now even small businesses can get some of that magic. READ MORE »

About 221 days ago Blogging and Social Media | E-Commerce | Internet and Online Business | Managing Technology | Online Marketing | Setting Up a Website | Web Analytics

More People Share Content on This Day

behavior1

AddThis provides code making it effortless for users to share interesting articles and other content with their social network and other contacts–the little links to Twitter, LinkedIn, Facebook, email and more that you often find in the upper right-hand corner of anything you happen to read online. The company is five years old, its code is used on 10 million websites and has been used by 1.2 billion people. With stats like that, AddThis figured, they could do some meaningful analytics. READ MORE »

About 231 days ago Apps | Blogging and Social Media | Business Software | Cloud Computing | Innovation | Internet and Online Business | Location-based services | Online Marketing | Search Engine Optimization | Web Analytics

Google’s Biggest Challenges Internal, Says CEO

google_logo

Heavy is the head that wears the crown, and the biggest threat facing Google is … well, Google itself, actually. That’s according to company co-founder and current CEO Larry Page. READ MORE »

About 234 days ago Internet and Online Business | Web Analytics

Google Analytics Adds Real-Time Dashboard

googlerealtime

Site admins, rejoice: Google Analytics has (finally) launched a real-time dashboard. This feature brings Google in line with similar products like Chartbeat. Users will need to activate the “New Version” link in Analytics to get the Real-Time feature. READ MORE »

About 234 days ago E-Commerce | Internet and Online Business | Online Marketing | Web Analytics

Now We Know Prime Time for Mobile-App Ads

flurry

When’s the right time to schedule mobile-app advertising? Well, prime time falls around 7 p.m., according to Flurry, a mobile-analytics firm. READ MORE »

About 241 days ago Blogging and Social Media | Web Analytics

Twitter Analytics Coming Soon

twittericon

Twitter is about to make it a whole lot easier to see just how well your social media marketing campaign is working. After years of relying on third-party, backdoor or inefficient ways of measuring the traffic Twitter generates, the service has started rolling out a web analytics tool that allows site owners to see exactly how much of a boost they’re getting form the short-burst messaging service. READ MORE »