Search Engine Optimization

Google’s “Me on the Web” Helps Manage Your Online Identity

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From Weinergate to unwanted photo tagging, it’s clear that these days, it’s getting more difficult to manage our online identities and interactions. Google has just launched “Me on the Web” to help with that problem. Users will be able to monitor their web identities across multiple social networking sites and learn how to remove unwanted content in Google search results, says ReadWriteWeb’s Sarah Perez. READ MORE »

Google Instant Pages: When 5 Seconds Is Too Long to Wait

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Google demoed its new Instant Pages feature, which loads searched items instantly instead of in the 3-5 seconds it usually takes to load a Web page. How does Google do it? While you’re perusing the list of results it presents you, Google algorithms are taking educated guesses about which results you’ll click and pre-loading those pages. Then, when you do click, they’re already there. READ MORE »

Google Strikes a Deal With AdMeld

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In a move to simplify the process of buying display ads, Google purchased AdMeld, a firm that specializes in ad optimization and ad inventory, making the news official on The Official Google Blog. The acquisition of this yield optimization firm will make Google a one-stop shop for advertisers. READ MORE »

Bing, Google, and Yahoo Launch Schema.org

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X-Men United it isn’t, but Internet search leaders Google, Bing, and Yahoo have launched a new project together. Called schema.org, the project was created to develop a “shared markup vocabulary,” a way to create a common language for web tags, says Venture Beat’s Sean Ludwig.  The idea behind it is simple: help web developers and website owners optimize their sites for SEO and improve search results through a shared collection of, you guessed it, schemas. READ MORE »

Google Gets Social With +1

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Since March you’ve probably noticed little +1 buttons next to many of your Google search results. What are they for? It’s Google’s equivalent to Facebook’s “Like” button and lets people recommend web sites to their social circle. READ MORE »

Disrupting the Enterprise

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Monday through Wednesday in New York City TechCrunch is holding its Disrupt Battlefield competition in which hopeful founders and entrepreneurs submit their young, unseen start-up companies for the opportunity to try winning a $50,000 prize while launching in front of an all-star panel made up of innovators, angel investors, venture capitalists and tech influencers. Tuesday featured three Battlefields: Disrupting the Real WorldDisrupting the Enterprise and Disrupting Streams and Collaborations. These start-ups made presentations in the Disrupting the Enterprise category: READ MORE »

How Google and Facebook Put Us in a Filter Bubble

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When you enter a search term into Google, do you want to see the best matches from across the entire Internet? Or do you want Google to pick which answers you might like based on where you live, your demographics, and political preferences? Like it or not, the results we all get for our searches reflect the latter rather than the former. READ MORE »

When You Think of Search You Think of Google

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Have you ever wondered exactly how Google became the online search engine? According to Business Insider, it was the company’s aversion to “stickiness” that made it a success—the idea that people shouldn’t stay on the site for long. READ MORE »

Facebook Introduces a Bing Partnership

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Starting late Monday, Bing launched its new search initiative that uses its alliance with Facebook to personalize a users search results.  “It’s a first step in the evolution of how search can become more human,” says Stefan Weitz, a director of Bing at Microsoft.  Here’s how it works: when Bing users search for any topic, their results will be influenced by what their Facebook friends like and share. READ MORE »

The Secret to Google’s HR Process

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We’ve all heard stories about the luxurious lifestyle at the “Googleplex“—the gourmet cafeterias, the pools, and being allowed to bring your puppy to work—but getting the job is no easy task. Google only takes the brightest, most exceptional workers in the world and former Google CEO Eric Schmidt provides a little more insight. READ MORE »