ReTargeter.com recently released a social media retargeting platform called ReTargeter Social that helps brands target their biggest online advocates, find key influencers and embed social media content into ads. Retargeting involves placing a cookie on the computers of people who visit your site. Then as they continue browsing the Web, you can serve them ads. It’s like following around someone who took an interest in your brand as a way to convert him or her into a customer. READ MORE
Google has just released a host of mobile apps designed to help consumers in their search for businesses and products. These new products will take consumers from search to locations—both real and virtual. READ MORE
WordPress publishers will soon have the opportunity to opt in to topically targeted advertising content. Federated Media Publishing and Automattic, WordPress’s parent company, which has been looking for ways to monetize the “long tail” of independent content, will now offer bloggers advertising rights. READ MORE
You find a song you love. You buy the MP3. You want to share it with your friends to see if they love it too. In the past your only option was to send out a link to the 30-second samples offered by Amazon and other online music stores, but it looks like Google is planning to change that. READ MORE
One of the criticisms leveled at the Windows Phone 7 platform is that its announcement wasn’t much of an announcement. We in the tech press may have heard about it to death, but the general phone-buying public didn’t get the message. READ MORE
Yahoo is predicting lower-than-expected ad revenues for the third quarter, even as the overall industry has experienced a 20-percent increase this year. The company anticipates its display-ad business will be flat or only slightly higher in the third quarter, a marked decrease from the double-digit growth of past quarters. READ MORE
If you use video ads to market your brand, you might be interested to know that blurbIQ now has cross-platform functionality that enables you to deploy and measure an interactive video campaign across the digital marketing spectrum – from online pre-roll and in-banner units to mobile, tablets, social media and interactive TV. READ MORE
The past couple of days have been unkind to iPhone and BlackBerry users. Research In Motion is struggling with a BlackBerry outage that spread across the globe. Apple launched its upgrade to iOS 5 for iPhones, iPads and iPod Touches, only to receive widespread complaints of crashes, non-working downloads, and even bricked iPhones. READ MORE
You may have heard about how IBM created an artificial intelligence (AI) system called Watson that competed on Jeopardy against humans, or Apple’s Siri technology on the iPhone 4S that understands what you say, knows what you mean, and even talks back. Now even small businesses can get some of that magic. READ MORE
AddThis provides code making it effortless for users to share interesting articles and other content with their social network and other contacts–the little links to Twitter, LinkedIn, Facebook, email and more that you often find in the upper right-hand corner of anything you happen to read online. The company is five years old, its code is used on 10 million websites and has been used by 1.2 billion people. With stats like that, AddThis figured, they could do some meaningful analytics. READ MORE
