Facebook has announced several major changes in the last few weeks but the changes to the ad tool are designed to help you better measure success. READ MORE
When’s the right time to schedule mobile-app advertising? Well, prime time falls around 7 p.m., according to Flurry, a mobile-analytics firm. READ MORE
“It’ll seem like a traditional browser, just a lot better and a lot faster.” That’s the bold claim for Amazon Silk, the new browser currently available nowhere, to be released exclusively on Amazon’s new Kindle Fire tablet coming in November. READ MORE
It works like this: Somebody trying to log into a PayPal account accidentally types “PatPal” instead. Up pops a page that looks exactly like PayPal, with a place to put in a username and password. Are users smart enough to double-check the URL at the top of the browser before they do so? READ MORE
Technology companies have every reason to want their employees to stay at their desks during the lunch hour, and so will often provide meals for their engineers. This doesn’t mean that all tech offices are bounded by a wasteland of shuttered cafes and pushcarts in weedy lots, New York Times technology editor Damon Darlin writes. At least one company, Cater2.me in San Francisco, has built a business for itself delivering provender from local restaurants to shackled tech workers. READ MORE
Last week Inc. posted a wildly popular story about the latest in marketing technology that featured things like billboards that use facial recognition, try-before-you-buy displays that use augmented reality and movie trailers that can change in real time depending on the gender of a viewer. READ MORE
Last week, Target‘s website crashed under the weight of thousands of eager shoppers, all trying to snag the retailer’s exclusive line created by designer Missoni. This has left business analysts cautioning against assuming the web can nimbly adjust as consumers have taken to social media to complain. READ MORE
Amazon sent shivers of excitement through newsrooms across the country Friday when it sent out an invitation to a September 28 press conference. All the invite said was, “Please join us for an Amazon.com press conference,” but those eight words spark intense speculation that Amazon will debut its tablet computer this Wednesday. READ MORE
An Internet start-up that wants to take talk radio onto the web announced last week that it raised $10 million. San Francisco-based Stitcher completed a funding round led by New Enterprise Associates along with a number of other venture firms. The company has now raised a total of $20 million. READ MORE
Google will soon attach its +1 button to web and mobile display advertisements. The feature will begin to appear on ads in early October, the company has said. The company may be wagering that Google+, which has not caught on as an alternative to Facebook, may draw in some new members by catering to brands. READ MORE
