E-Commerce

How to Get Media Coverage for Your Company

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On Tuesday, TheNextWeb’s Brad McCarty put into writing something that every journalist has thought many times: “No, I will not publish your press release.” Frustration runs very high for those of us who face hundreds if not thousands of press releases in our e-mail daily–and it must be equally frustrating to be on the sending end of those releases. But what especially set him off was the assumption by some that we should routinely republish press releases, and that our purpose in life is to assist companies in getting the word out about their products, rather than try to create content that readers will find compelling. READ MORE »

Slice Makes Tracking Online Orders…A Piece of Cake

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If you regularly buy stuff from Amazon, eBay and other online stores, you know that you need to hang on to receipts and tracking numbers, but it’s always a bit of drudgery to cut and paste and save receipts, and then search through your email or account info for that tracking number when an item doesn’t arrive on time. Slice, a free service currently in beta, makes this process painless by automatically grabbing receipts and tracking numbers that turn up in your email and assembling them in one place. READ MORE »

‘Anti-Facebook’ Start-up Unthink.com Opens for Beta Testers

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Billing itself as the “anti-Facebook,” startup Unthink.com has just opened its doors to first-round beta testers. Founded on Earth Day in 2008, the company sees itself as a different kind of social networking company, one that focuses on connecting and collaborating with like-minded folks in a social-changey kind of way. READ MORE »

How Airbnb Found Its Way to a $1 Billion Valuation

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Airbnb might have raised  $112 million in new financing in July, but according to its co-founders, the company had to find its way through the “trough of sorrow” before it reached legitimacy. Speaking at San Francisco’s Failcon, an event in which entrepreneurs discuss their start-up defeats, Airbnb founders Joe Gebbia and Brian Chesky describe the “trough” period as one in which they were in debt, broke, and struggled to get investors to listen. READ MORE »

OpenSky Raises $30 Million Around ‘Experts’

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OpenSky, an e-commerce site on which users receive product recommendations from celebrities, cognoscenti, and gurus of all brands, has raised $30 million. The company is six months old, has offices on the West Coast and in Nashville, and has now raised a total of $49 million over three funding rounds. READ MORE »

Deals Site BuyWithMe Lays off Most of Staff

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BuyWithMe has discovered that acquisition as a growth strategy does not always work. The No. 3 daily deals site behind Groupon and Living Social has laid off the bulk of its staff in what is described as a “last ditch effort” to sell the company, according to the firm’s former marketing director Ian Boschen. READ MORE »

TicketLeap: Event Promotion That Runs on Mobile, Social

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If you have an event to promote there are several pretty compelling reasons why you should check out TicketLeap, which can handle even the smallest venues but also competes with ticketing titans like TicketMaster. First, it’s optimized for mobile so event organizers can use free iOS and Android apps to to manage an entire onsite operation directly from their smart devices — completely eliminating the need for printed paper tickets.  READ MORE »

Google+ to Allow Pseudonyms, Apps Integration

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One of the biggest barriers for Google+ adoption for many folks was Google’s insistence on real names rather than pseudonyms. For some, it’s a matter of privacy. For others, it was how they are recognized online, their brand. Well, Google will now allow pseudonyms. READ MORE »

Can’t Afford a Shopping Spree? Try Fantasy Shopper

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Fashionistas who can’t buy all the clothes they want in these economic times may find solace in the new social game Fantasy Shopper. Players choose among 100,000 real-world items provided by 40 upscale retailers. They can share outfits with their friends and can collect “Paydays” every hour to earn more fantasy bucks. Players start in London and go on to other world shopping destinations. READ MORE »

New Tool Helps You Target Social Media Influencers

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ReTargeter.com recently released a social media retargeting platform called ReTargeter Social that helps brands target their biggest online advocates, find key influencers and embed social media content into ads. Retargeting involves placing a cookie on the computers of people who visit your site. Then as they continue browsing the Web, you can serve them ads. It’s like following around someone who took an interest in your brand as a way to convert him or her into a customer. READ MORE »