Kudos to Ask.com.

What I search for on the Internet, where I go, what computer I use to surf there, my name, my IP address, etc. etc.: Frankly, that's between me and my God. It's not a matter that should be between me and my government and certainly not between me and someone's marketing department.

The big search engines find this notion quaint.

Ask.com doesn't. This week the little engine that would (not that little.. fourth ranked search engine) has debuted it's new feature AskEraser, which allows users to surf the Internet without leaving any fingerprints (a simplified explanation to be sure).

The feature was originally announced last summer, but went live earlier this week.

Privacy! Not too little to ask, not too little for Ask.