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November 8, 2007

Blackberry sees Small Biz as Low-hanging Fruit

Posted by Renee Oricchio at 1:00 PM

Research in Motion (RIM), the company that makes Blackberry handheld devices launched a new wireless application this week specifically for small to midsize businesses.

Priced at $499 for up to 30 users (in other words, a little bit more than the cost of one iPhone), Blackberry Professional Software sounds like something worth taking a look at.

Key features include:

- It requires no additional hardware. It installs right on the email server.
- Strong security and encryption. In fact, it's the same architecture as that used on the enterprise version.
- Designed for optimal integration and collaboration with Microsoft Exchange and IBM Lotus Domino, allowing seamless wireless synchronization with email, contacts and calendar.

In other words, it's a baby version of the enterprise solution with the price to match. Blackberry is just one of many companies aggressively targeting the SMB market these days.

Isn't it nice to be wanted?

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