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November 29, 2007

Ad-based PDFs - Yuck!

Posted by Renee Oricchio at 11:00 AM

Here we go! When in doubt, monetize it with ad revenues.

Now it's PDF files. Apparantly, Yahoo and Adobe have cut a deal to embed "content appropriate" ads into PDF files. Publishers of the PDF document have the option of signing up for ads and then taking a cut based on pay-per-click. Adobe and Yahoo take their cuts on each ad, as well.

I don't know why this bothers me, but it does. I think of PDF files as internal documents. Advertising on what is often an already moosey size file to save on my hard drive is anathema to me. Is there no place left int the online world or in the real world that has been left ad-free?

Tsk, Tsk Adobe and Yahoo! And Google, how did this one get by you? Sounds like such a Google-ish thing to do.

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