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September 21, 2007

The Hottest HotSpots

Posted by Renee Oricchio at 9:00 AM

I've been writing about WiFi a lot for this web site in recent months. Good thing! Apparantly, business users such as yourself are flockiing to them in droves. Much more so than even a year ago.

A new study put out by iPass, a mobile technology software and consulting firm, shows hotspot usage is up 68 percent among the business set during the first six months of this year compared to the last six months of 2006.

The survey is pretty meaty and worth the read. See so for yourself here. It has far too much detail for me to pass on in one blog posting.

However, I can't resist sharing my favorite nuggets.

- The United States leads the rest of the world, by far, in the number of WiFi sessions.

- However, the city logging the most WiFi sessions is not in the United States. It's London, with New York City trailing at a very distant second.

- Airports are the most popular place for business users to drop in to log in.

Duh, you say to that last one! Right, but what I found interesting was the average lenth of those sessions. Airport WiFi sessions range, on average, about 30-40 minutes. Hmmm. Lessee. 40 minutes online, 10 minutes to go to the bathroom and check out the departure screen for your connecting flight, 10 minutes browsing through Hudson News for a couple of magazines and some chewing gum for the plane, 20 minutes to grab a bite to eat, 10 minutes to get to the gate and another 20 minutes for boarding. Total time: one hour and 50 minutes. Yup, that sounds about right.

If you're lucky.

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