7 Reasons You Should Make It Free
If you're running a software company, here's why you might want
to give your software away for free (for a version that is limited in
some way):
case we are mainly talking about 2 guys in a garage trying to
copy what we've spent 10 years building.
can be replicated in Excel but there are always problems with that.
one means more good ideas.
companies have horrendous purchasing processes that prevent
likely customers from trying your product in the first place.
Free helps alot. Everyone will tell you you're crazy but it
actually builds your business faster than most other forms
of marketing on a per dollar basis. Even if you're not selling
software, surely you can find something to give away. Whitepapers,
demos, buyer's guides -- something.
Curt is the CEO of a project accounting software company
