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Author Archives: Minda Zetlin
If you can’t beat ‘em, gang up on ‘em! That seems to be the logic behind the new agreement among Yahoo!, Microsoft, and AOL to sell advertising via each others’ portals. The idea is that the agreement will increase the reach of each company by allowing advertisers to buy all three in a one-stop-shopping arrangement.
You want to know what your customers and prospective customers are thinking. You and every other company out there. So you send out a survey asking them their preferences. You and every other company out there. How can you make sure as many users as possible will actually take the time to fill out your survey? And that if they do, it will actually tell you what you need to know? Here, from TheNextWeb, is a guide to creating effective surveys that users might actually complete.
Here’s a simple marketing tip: If you’re going to create a new MP3 player, don’t call it something that sounds outlandishly racist. The German company TrekStor learned that lesson the hard way after launching the spectularly badly named iBeat Blaxx. It also earned the top spot on TechRepublic’s list of the 20 worst-named technology products of all time.
Here’s an impressive statistic: More than 62 percent of mobile browsing worldwide happens on an Apple device. To Web developers, this means that 62 percent of mobile users can’t properly see your site if you use Flash. And those 62 percent tend to be the ones with money to spend. On Wednesday, Adobe gave up hoping for Android to overtake iOS, and announced it would cease development of Flash for the mobile market.
Look out world, here comes the next generation. And in case you’re wondering what they care about, Cisco’s just-released Connected World Technology Report offers some clues. The company surveyed 2,800 college students and recently employed grads to find that a third of them “consider the Internet to be as important as air, water, food, and shelter,” according to the report.
IBM in India has developed a special solar power system for data centers that can reduce their (often enormous) power usage by 10 percent. The system increases efficiency by reducing losses that usually result from converting alternating current on the grid to direct current for servers, explains Kota Murali, who normally works in nanotechnology at IBM India, but created this pilot on the side.
Where does a 900-lb. gorilla sleep? Anywhere it wants, goes the old joke, and Apple seems to be taking that general approach to the tablet market in Europe. It’s successfully blocked Samsung’s Galaxy Tab 10.1 from Germany and some phones from the Netherlands. It’s also gone after many smaller tablet makers, including the tiny Nuevas Tecnologías y Energías Catalá, headquartered in a small town in Valencia.