Searching the Internet

• How to Hire an SEO Consultant

  Companies that can’t afford a full-time SEO specialist can hire a part-time consultant -- but finding one that’s a good fit takes time and effort.
  Michelle V. Rafter

• Can Video Help Searchers Find You?

  Video can raise your search engine optimization prominence and bring in new customers -- if you do it right.
  Minda Zetlin

• SEO for Blogs: If You Build It, Will They Come?

  Blogs can be effective tools for raising the profile of your product or service -- but only if your target audience find them. Search engine optimization (SEO) can be effective for raising the profile of your blog.
  Minda Zetlin

• Does Business Need Its Own Search Engines?

  Business-to-business (B2B) vertical search engines allow businesses to search for partners, suppliers, and customers without having to sort through the run of the mill search results, from marine mammals and Mommy blogs.
  Mary O. Foley

• Tech Talk: Search Helps Customers Find Filters

  A Minnesota-based water filter company found that adding custom search to its website increased sales from online customers.
  Elizabeth Wasserman

• Targeted Search -- How to Optimize It

  Businesses that advertise online have been thrown another loop. Just when they had search engine optimization figured out, now they can target their advertisements based on demographic information – such as location or age or gender.
  Mary O. Foley

• What a Microsoft/Yahoo Combination Means

  For small businesses, the pairing of technology giants could be a positive because it would give that other Internet advertising and search powerhouse – Google – a run for the money.
  Anita Campbell

• The Monster Dilemma

  Posting jobs on the Web is easy. It's sifting through hundreds of resumés that's a pain.
  David H. Freedman

• Beyond Facebook

  There are people who have the answers you've been searching for. Here's how you'll find them.
  David H. Freedman

• How to Learn Search Engine Optimization

  Every business wants to be found. Figuring out how to get your business to show up in the rankings when a potential customer uses a search engine is an art form.
  Anita Campbell

• Local Search -- How Do I Use it for My Business?

  Some small business owners don’t see the value of online advertising because they aren't interested in attracting website visitors worldwide. Local search changes all that.
  Anita Campbell

• Does Google Enable Trademark Infringement?

  What small businesses need to know about the legal risks involved with advertising online with search engines.
  Mary O. Foley