Launching a Web Site

• Is PHP the New Java?

  A look at this increasingly popular coding language and whether small businesses should be using it for Web development.
  Todd Wasserman

• What is XML?

  Extensible mark-up language sounds complicated but it plays a big role in creating websites that communicate with customers and partners alike.
  Peter Suciu

• 8 Simple Rules for Building a Website

  Creating a new company website is daunting, but there are some basic guidelines that can make the experience far less scary.
  Brad King

• Reducing the Geek Factor in RSS

  Really Simple Syndication allows small businesses to offer free marketing to customers on a regular basis -- if only customers knew how to use the technology.
  Anita Campbell

• How to Avoid 'Abandoned Cart Syndrome'

  A bad buying interface can doom your online sales. These tips will ensure customers don’t abandon your site before buying.
  Marc Saltzman

• Creating an eBay Business Plan

  Should you incorporate? How will you get paid? Think about these and other issues before writing your plan to set up a business on eBay.
  Renee Oricchio

• Search Engine Screw Ups

  Website mistakes to avoid in order to improve search engine rankings for your business.
  Damon Brown

• Decoding RSS

  Besides culling information, RSS allows businesses to broadcast it without being blocked by spam filters.
  Janet Rae-Dupree

• Setting Up Search on Your Site

  A search tool can help customers find the products they want to see or buy.
  Marc Saltzman

• Setting Up a Business on eBay

  Should you list items for auction, set up an eBay store, or sell on eBay’s new Express service?
  Renee Oricchio

• Great Free Tools for Online Business

  From market research to Web design, some online tools can help improve your site and save you money at the same time.
  Caroline Waxler

• Keys for Designing a Successful Site

  What to strive for when designing your business website.
  Caroline Waxler